How consumer confidence affects price conscious behavior: The roles of financial vulnerability and locus of control

•We aim to reconcile debate about the usefulness of consumer confidence (CC) indices.•Contrary to prior research, we show that CC is not a singular construct.•National CC affects price consciousness via personal CC and financial vulnerability.•Locus of control moderates the effect of national CC on...

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Veröffentlicht in:	Journal of business research 2021-08, Vol.132, p.693-704
Hauptverfasser:	Hampson, Daniel P., Gong, Shiyang, Xie, Yi
Format:	Artikel
Sprache:	eng
Schlagworte:	Analysis Attribution theory Business schools Cognitive appraisal theory Consumer confidence Financial vulnerability Locus of control Marketing Mediation Price conscious behavior
Online-Zugang:	Volltext
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