Sustainability of airlines in India with Covid-19: Challenges ahead and possible way-outs
Coronavirus outbreak has been highly disruptive for aviation sector, threatening the survival and sustainability of airlines. Apart from massive losses attributed to suspended operations, industry foresee a grim recession ahead. Restrictive movements, weak tourism, curtailed income, compressed comme...
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| Veröffentlicht in: | Journal of revenue and pricing management 2021-08, Vol.20 (4), p.457-472 |
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| creator | Agrawal, Anshu |
| description | Coronavirus outbreak has been highly disruptive for aviation sector, threatening the survival and sustainability of airlines. Apart from massive losses attributed to suspended operations, industry foresee a grim recession ahead. Restrictive movements, weak tourism, curtailed income, compressed commercial activities and fear psychosis are expected to compress the passenger demand from 30 to 60%, endangering the commercial viability of airlines operation. Fragile to withstand the cyclic momentary shocks of oil price fluctuation, demand flux, declining currency, airlines in India warrants for robust structural changes in their operating strategies, business model, revenue and pricing strategies to survive the long-lasting consequences of Covid-19. Paper attempts to analyze impact of lockdown and covid crisis on airlines in India and possible challenges ahead. Study also suggests the possible way-out for mitigating the expected losses. |
| doi_str_mv | 10.1057/s41272-020-00257-z |
| format | Article |
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| language | eng |
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| source | SpringerNature Journals |
| subjects | Airline industry Airlines Business and Management Coronaviruses COVID-19 Economic impact Practice Practice Article Sustainability |
| title | Sustainability of airlines in India with Covid-19: Challenges ahead and possible way-outs |
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