The Impact of Environmental Social Media Publications on User Satisfaction with and Trust in Tourism Businesses

The main aim of the present study was to analyze whether publications related to environmental sustainability in social media directly and positively influence user satisfaction with and trust in tourism businesses. Our second goal was to determine whether the influence of environmental sustainabili...

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Veröffentlicht in:	International journal of environmental research and public health 2020-07, Vol.17 (15), p.5417
Hauptverfasser:	Martínez-Navalón, Juan Gabriel, Gelashvili, Vera, Saura, José Ramón
Format:	Artikel
Sprache:	eng
Schlagworte:	Commerce Consumption Customer satisfaction Customers Data collection Digital media Documents Economic growth Efficiency Female Humans Latent Class Analysis Male Marketing Multivariate statistical analysis Personal Satisfaction Questionnaires Social Media Social networks Studies Sustainability Sustainable development Tourism Travel Trust User behavior User satisfaction
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