MNE-NGO partnerships for sustainability and social responsibility in the global fast-fashion industry: A loose-coupling perspective
Stakeholders are increasingly aware of the environmental and human rights issues related to highly conspicuous fashion merchandising. To mitigate the negative responses from environmentally conscious consumer groups, fashion merchandisers have sought to partner with non-governmental organizations (N...
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Veröffentlicht in: | International Business Review (Oxford, England) England), 2020-10, Vol.29 (5), p.101736-101736, Article 101736 |
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creator | Liu, Steven Y.H. Napier, Elizabeth Runfola, Andrea Cavusgil, S. Tamer |
description | Stakeholders are increasingly aware of the environmental and human rights issues related to highly conspicuous fashion merchandising. To mitigate the negative responses from environmentally conscious consumer groups, fashion merchandisers have sought to partner with non-governmental organizations (NGOs). While there is a growing body of literature on sustainability and social responsibility (SSR), the increasingly popular practice of fast-fashion industry partnering with NGOs has been neglected, and so far, remained under the radar. Such partnerships may be of success, but at the same time while promising on the surface, they can actually go awry, resulting in adverse outcomes for both parties. We build upon the loose-coupling theory to explain the relationships between fast-fashion multinational enterprises (MNEs) and NGOs. We discuss three causes (casual indeterminacy; fragmented external environment; discrete internal environment) and four key benefits (adaptability to environmental changes, flexibility, innovation, and firewalls for separate identity) for loosely-coupled partnerships. We then explore the dark side of such partnerships, identifying three challenges (power imbalance, mistrust and opportunism, and misaligning goals). Finally, we offer a set of propositions as a way of advancing our knowledge of partnerships in fashion merchandising industry. |
doi_str_mv | 10.1016/j.ibusrev.2020.101736 |
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Tamer</creator><creatorcontrib>Liu, Steven Y.H. ; Napier, Elizabeth ; Runfola, Andrea ; Cavusgil, S. Tamer</creatorcontrib><description>Stakeholders are increasingly aware of the environmental and human rights issues related to highly conspicuous fashion merchandising. To mitigate the negative responses from environmentally conscious consumer groups, fashion merchandisers have sought to partner with non-governmental organizations (NGOs). While there is a growing body of literature on sustainability and social responsibility (SSR), the increasingly popular practice of fast-fashion industry partnering with NGOs has been neglected, and so far, remained under the radar. Such partnerships may be of success, but at the same time while promising on the surface, they can actually go awry, resulting in adverse outcomes for both parties. We build upon the loose-coupling theory to explain the relationships between fast-fashion multinational enterprises (MNEs) and NGOs. We discuss three causes (casual indeterminacy; fragmented external environment; discrete internal environment) and four key benefits (adaptability to environmental changes, flexibility, innovation, and firewalls for separate identity) for loosely-coupled partnerships. We then explore the dark side of such partnerships, identifying three challenges (power imbalance, mistrust and opportunism, and misaligning goals). 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Tamer</creatorcontrib><title>MNE-NGO partnerships for sustainability and social responsibility in the global fast-fashion industry: A loose-coupling perspective</title><title>International Business Review (Oxford, England)</title><description>Stakeholders are increasingly aware of the environmental and human rights issues related to highly conspicuous fashion merchandising. To mitigate the negative responses from environmentally conscious consumer groups, fashion merchandisers have sought to partner with non-governmental organizations (NGOs). While there is a growing body of literature on sustainability and social responsibility (SSR), the increasingly popular practice of fast-fashion industry partnering with NGOs has been neglected, and so far, remained under the radar. Such partnerships may be of success, but at the same time while promising on the surface, they can actually go awry, resulting in adverse outcomes for both parties. We build upon the loose-coupling theory to explain the relationships between fast-fashion multinational enterprises (MNEs) and NGOs. We discuss three causes (casual indeterminacy; fragmented external environment; discrete internal environment) and four key benefits (adaptability to environmental changes, flexibility, innovation, and firewalls for separate identity) for loosely-coupled partnerships. We then explore the dark side of such partnerships, identifying three challenges (power imbalance, mistrust and opportunism, and misaligning goals). Finally, we offer a set of propositions as a way of advancing our knowledge of partnerships in fashion merchandising industry.</description><subject>Fast-fashion merchandising</subject><subject>Loose-coupling theory</subject><subject>MNEs</subject><subject>NGOs</subject><subject>Non-governmental organizations</subject><subject>Partnering success</subject><subject>Social responsibility</subject><subject>Sustainability</subject><issn>0969-5931</issn><issn>1873-6149</issn><issn>0962-9262</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2020</creationdate><recordtype>article</recordtype><recordid>eNqFkUGP0zAQhS0EYsvCT0DykUuKHcdOwgG0Wi0L0rJ7gbPl2ON2qtQOdlKpZ_44Lq2QOHGZkea9-UaaR8hbztaccfV-t8ZhyQkO65rVf2atUM_IinetqBRv-udkxXrVV7IX_Iq8ynnHiocJ9ZJciboTjeraFfn17fGuerx_opNJc4CUtzhl6mOiecmzwWAGHHE-UhMczdGiGWmCPMWQ8aJgoPMW6GaMQxG9yXNVyhZjKJIrlHT8QG_oGGOGysZlGjFs6FRuTWBnPMBr8sKbMcObS78mPz7ffb_9Uj083X-9vXmobNM0c-VY6xspesF8Z63yjIEfOuuYlL3vmVMtGCeN8k56q4RnjRmksa1lzp9UcU0-nrnTMuzBWQhzMqOeEu5NOupoUP-rBNzqTTzoVsiuVbwA3l0AKf5cIM96j9nCOJoAccm6bkTLa8ElK1Z5ttoUc4nJ_z3DmT4FqHf6EqA-BajPAZa9T-c9KI84ICSdLUKw4DCVb2kX8T-E30czqq4</recordid><startdate>20201001</startdate><enddate>20201001</enddate><creator>Liu, Steven Y.H.</creator><creator>Napier, Elizabeth</creator><creator>Runfola, Andrea</creator><creator>Cavusgil, S. Tamer</creator><general>Elsevier Ltd</general><scope>AAYXX</scope><scope>CITATION</scope><scope>7X8</scope><scope>5PM</scope></search><sort><creationdate>20201001</creationdate><title>MNE-NGO partnerships for sustainability and social responsibility in the global fast-fashion industry: A loose-coupling perspective</title><author>Liu, Steven Y.H. ; Napier, Elizabeth ; Runfola, Andrea ; Cavusgil, S. Tamer</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c444t-d07f453930f8cc6f00efb8cd0559f90d67ead5a6fd5fc63f04ab5ac7c0df0d673</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2020</creationdate><topic>Fast-fashion merchandising</topic><topic>Loose-coupling theory</topic><topic>MNEs</topic><topic>NGOs</topic><topic>Non-governmental organizations</topic><topic>Partnering success</topic><topic>Social responsibility</topic><topic>Sustainability</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Liu, Steven Y.H.</creatorcontrib><creatorcontrib>Napier, Elizabeth</creatorcontrib><creatorcontrib>Runfola, Andrea</creatorcontrib><creatorcontrib>Cavusgil, S. Tamer</creatorcontrib><collection>CrossRef</collection><collection>MEDLINE - Academic</collection><collection>PubMed Central (Full Participant titles)</collection><jtitle>International Business Review (Oxford, England)</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Liu, Steven Y.H.</au><au>Napier, Elizabeth</au><au>Runfola, Andrea</au><au>Cavusgil, S. Tamer</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>MNE-NGO partnerships for sustainability and social responsibility in the global fast-fashion industry: A loose-coupling perspective</atitle><jtitle>International Business Review (Oxford, England)</jtitle><date>2020-10-01</date><risdate>2020</risdate><volume>29</volume><issue>5</issue><spage>101736</spage><epage>101736</epage><pages>101736-101736</pages><artnum>101736</artnum><issn>0969-5931</issn><eissn>1873-6149</eissn><eissn>0962-9262</eissn><abstract>Stakeholders are increasingly aware of the environmental and human rights issues related to highly conspicuous fashion merchandising. To mitigate the negative responses from environmentally conscious consumer groups, fashion merchandisers have sought to partner with non-governmental organizations (NGOs). While there is a growing body of literature on sustainability and social responsibility (SSR), the increasingly popular practice of fast-fashion industry partnering with NGOs has been neglected, and so far, remained under the radar. Such partnerships may be of success, but at the same time while promising on the surface, they can actually go awry, resulting in adverse outcomes for both parties. We build upon the loose-coupling theory to explain the relationships between fast-fashion multinational enterprises (MNEs) and NGOs. We discuss three causes (casual indeterminacy; fragmented external environment; discrete internal environment) and four key benefits (adaptability to environmental changes, flexibility, innovation, and firewalls for separate identity) for loosely-coupled partnerships. We then explore the dark side of such partnerships, identifying three challenges (power imbalance, mistrust and opportunism, and misaligning goals). Finally, we offer a set of propositions as a way of advancing our knowledge of partnerships in fashion merchandising industry.</abstract><pub>Elsevier Ltd</pub><pmid>32834687</pmid><doi>10.1016/j.ibusrev.2020.101736</doi><tpages>1</tpages><oa>free_for_read</oa></addata></record> |
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subjects | Fast-fashion merchandising Loose-coupling theory MNEs NGOs Non-governmental organizations Partnering success Social responsibility Sustainability |
title | MNE-NGO partnerships for sustainability and social responsibility in the global fast-fashion industry: A loose-coupling perspective |
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