Preference refinement after a budget contraction

How does coping with a resource loss of time, space, or money change a consumer? In the current work, we argue that resource losses that give rise to budget contractions require a coping strategy that not only influences choice in the moment but also changes underlying consumer preferences. We show...

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Veröffentlicht in:	The Journal of consumer research 2020-10, Vol.47 (3), p.412-430
1. Verfasser:	Ross, Gretchen R
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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