Consumer Preferences for Traceable Food with Different Functions of Safety Information Attributes: Evidence from a Menu-Based Choice Experiment in China
It is of great value to study consumer demand for safe foods in promoting the development of a safe food market system and the reduction of food safety risks, as well as foodborne diseases in China. This paper takes traceable pork as an example and constructs food safety information attributes with...
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Veröffentlicht in: | International journal of environmental research and public health 2019-12, Vol.17 (1), p.146 |
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description | It is of great value to study consumer demand for safe foods in promoting the development of a safe food market system and the reduction of food safety risks, as well as foodborne diseases in China. This paper takes traceable pork as an example and constructs food safety information attributes with ex ante quality verification and ex post traceability. Interactions between safety information attributes and the consumer's response to cost-driven price changes were investigated for 345 consumers in Wuxi City, Jiangsu Province, China, using a menu-based choice (MBC) experiment and multivariate probit (MVP) model as analysis tools. The results suggest that food safety information attributes are important to consumers, as the consumers preferred pork quality inspection attributes to pre-incident quality assurance functions. Therefore, it is beneficial to include pork quality inspection attributes in the traceable pork attribute systems during the initial construction of traceable pork markets in China. Attribute price was an important factor that affected consumers' choice of information attributes. When customization cannot be achieved, a profile composed of elastic pork quality inspection attribute and supply chain-internal traceability attribute would be the most preferred traceable pork product in the market based on the need of building a fully functional traceable food system and reducing food safety risks. In addition, there was a strong substitution relationship between different information attributes, and there was heterogeneity in consumers' choice of information attributes. Therefore, the government should support manufacturers in producing multi-level safe food to meet diverse consumer demand. |
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This paper takes traceable pork as an example and constructs food safety information attributes with ex ante quality verification and ex post traceability. Interactions between safety information attributes and the consumer's response to cost-driven price changes were investigated for 345 consumers in Wuxi City, Jiangsu Province, China, using a menu-based choice (MBC) experiment and multivariate probit (MVP) model as analysis tools. The results suggest that food safety information attributes are important to consumers, as the consumers preferred pork quality inspection attributes to pre-incident quality assurance functions. Therefore, it is beneficial to include pork quality inspection attributes in the traceable pork attribute systems during the initial construction of traceable pork markets in China. Attribute price was an important factor that affected consumers' choice of information attributes. When customization cannot be achieved, a profile composed of elastic pork quality inspection attribute and supply chain-internal traceability attribute would be the most preferred traceable pork product in the market based on the need of building a fully functional traceable food system and reducing food safety risks. In addition, there was a strong substitution relationship between different information attributes, and there was heterogeneity in consumers' choice of information attributes. Therefore, the government should support manufacturers in producing multi-level safe food to meet diverse consumer demand.</description><identifier>ISSN: 1660-4601</identifier><identifier>ISSN: 1661-7827</identifier><identifier>EISSN: 1660-4601</identifier><identifier>DOI: 10.3390/ijerph17010146</identifier><identifier>PMID: 31878189</identifier><language>eng</language><publisher>Switzerland: MDPI AG</publisher><subject>Adult ; Aged ; Aged, 80 and over ; Asymmetry ; Certification ; China ; Construction ; Consumer Behavior - economics ; Consumer Behavior - statistics & numerical data ; Consumers ; Disease ; Experiments ; Female ; Food Labeling - economics ; Food Labeling - statistics & numerical data ; Food preferences ; Food Preferences - psychology ; Food Quality ; Food Safety ; Food supply ; Foodborne diseases ; Heterogeneity ; Humans ; Inspection ; Legislation, Food ; Male ; Middle Aged ; Pork ; Quality assurance ; Quality control ; Quality management ; Safety ; Supply chains ; Willingness to pay</subject><ispartof>International journal of environmental research and public health, 2019-12, Vol.17 (1), p.146</ispartof><rights>2019 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/). 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This paper takes traceable pork as an example and constructs food safety information attributes with ex ante quality verification and ex post traceability. Interactions between safety information attributes and the consumer's response to cost-driven price changes were investigated for 345 consumers in Wuxi City, Jiangsu Province, China, using a menu-based choice (MBC) experiment and multivariate probit (MVP) model as analysis tools. The results suggest that food safety information attributes are important to consumers, as the consumers preferred pork quality inspection attributes to pre-incident quality assurance functions. Therefore, it is beneficial to include pork quality inspection attributes in the traceable pork attribute systems during the initial construction of traceable pork markets in China. Attribute price was an important factor that affected consumers' choice of information attributes. When customization cannot be achieved, a profile composed of elastic pork quality inspection attribute and supply chain-internal traceability attribute would be the most preferred traceable pork product in the market based on the need of building a fully functional traceable food system and reducing food safety risks. In addition, there was a strong substitution relationship between different information attributes, and there was heterogeneity in consumers' choice of information attributes. Therefore, the government should support manufacturers in producing multi-level safe food to meet diverse consumer demand.</description><subject>Adult</subject><subject>Aged</subject><subject>Aged, 80 and over</subject><subject>Asymmetry</subject><subject>Certification</subject><subject>China</subject><subject>Construction</subject><subject>Consumer Behavior - economics</subject><subject>Consumer Behavior - statistics & numerical data</subject><subject>Consumers</subject><subject>Disease</subject><subject>Experiments</subject><subject>Female</subject><subject>Food Labeling - economics</subject><subject>Food Labeling - statistics & numerical data</subject><subject>Food preferences</subject><subject>Food Preferences - psychology</subject><subject>Food Quality</subject><subject>Food Safety</subject><subject>Food supply</subject><subject>Foodborne diseases</subject><subject>Heterogeneity</subject><subject>Humans</subject><subject>Inspection</subject><subject>Legislation, Food</subject><subject>Male</subject><subject>Middle Aged</subject><subject>Pork</subject><subject>Quality assurance</subject><subject>Quality control</subject><subject>Quality management</subject><subject>Safety</subject><subject>Supply chains</subject><subject>Willingness to pay</subject><issn>1660-4601</issn><issn>1661-7827</issn><issn>1660-4601</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2019</creationdate><recordtype>article</recordtype><sourceid>EIF</sourceid><sourceid>ABUWG</sourceid><sourceid>AFKRA</sourceid><sourceid>AZQEC</sourceid><sourceid>BENPR</sourceid><sourceid>CCPQU</sourceid><sourceid>DWQXO</sourceid><recordid>eNpdUU1v1DAUjBCIlsKVI7LEhUuKX_wRhwNS2e5CpSKQKGfLiZ9Zrzb2Yiel_Sf8XLy0VC0nW-_NjGbeVNVLoMeMdfSt32DaraGlQIHLR9UhSElrLik8vvc_qJ7lvKGUKS67p9UBA9UqUN1h9XsRQ55HTORrQocJw4CZuJjIRTIDmn6LZBWjJb_8tCan3v3FTGQ1h2HyhUuiI9-Mw-manIXCG81-TE6mKfl-njC_I8tLb_e6xKU4EkM-Y5jrDyajJYt19GWxvNph8uNe2Icy9ME8r544s8344vY9qr6vlheLT_X5l49ni5PzeuCgptoKQWnDXQMtV43sASwoJx32th1KdKpkZ4XlDeslZ8i5YoICMsdtL3Dg7Kh6f6O7m_sR7VA8JLPVu2LHpGsdjdcPN8Gv9Y94qWVXLshEEXhzK5DizxnzpEefB9xuTcA4Z90wBo0QomsL9PV_0E2cUyjxdCNkA0JxgII6vkENKeZcWrkzA1TvS9cPSy-EV_cj3MH_tcz-AFAUquM</recordid><startdate>20191224</startdate><enddate>20191224</enddate><creator>Hou, Bo</creator><creator>Hou, Jing</creator><creator>Wu, Linhai</creator><general>MDPI AG</general><general>MDPI</general><scope>CGR</scope><scope>CUY</scope><scope>CVF</scope><scope>ECM</scope><scope>EIF</scope><scope>NPM</scope><scope>AAYXX</scope><scope>CITATION</scope><scope>3V.</scope><scope>7X7</scope><scope>7XB</scope><scope>88E</scope><scope>8C1</scope><scope>8FI</scope><scope>8FJ</scope><scope>8FK</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>AZQEC</scope><scope>BENPR</scope><scope>CCPQU</scope><scope>DWQXO</scope><scope>FYUFA</scope><scope>GHDGH</scope><scope>K9.</scope><scope>M0S</scope><scope>M1P</scope><scope>PIMPY</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>PRINS</scope><scope>7X8</scope><scope>5PM</scope></search><sort><creationdate>20191224</creationdate><title>Consumer Preferences for Traceable Food with Different Functions of Safety Information Attributes: Evidence from a Menu-Based Choice Experiment in China</title><author>Hou, Bo ; Hou, Jing ; Wu, Linhai</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c418t-d550024f2174826b11d18f6febd7c4600869d5d423b643e4483501e3f4db5ec43</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2019</creationdate><topic>Adult</topic><topic>Aged</topic><topic>Aged, 80 and over</topic><topic>Asymmetry</topic><topic>Certification</topic><topic>China</topic><topic>Construction</topic><topic>Consumer Behavior - economics</topic><topic>Consumer Behavior - statistics & numerical data</topic><topic>Consumers</topic><topic>Disease</topic><topic>Experiments</topic><topic>Female</topic><topic>Food Labeling - economics</topic><topic>Food Labeling - statistics & numerical data</topic><topic>Food preferences</topic><topic>Food Preferences - psychology</topic><topic>Food Quality</topic><topic>Food Safety</topic><topic>Food supply</topic><topic>Foodborne diseases</topic><topic>Heterogeneity</topic><topic>Humans</topic><topic>Inspection</topic><topic>Legislation, Food</topic><topic>Male</topic><topic>Middle Aged</topic><topic>Pork</topic><topic>Quality assurance</topic><topic>Quality control</topic><topic>Quality management</topic><topic>Safety</topic><topic>Supply chains</topic><topic>Willingness to pay</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Hou, Bo</creatorcontrib><creatorcontrib>Hou, Jing</creatorcontrib><creatorcontrib>Wu, Linhai</creatorcontrib><collection>Medline</collection><collection>MEDLINE</collection><collection>MEDLINE (Ovid)</collection><collection>MEDLINE</collection><collection>MEDLINE</collection><collection>PubMed</collection><collection>CrossRef</collection><collection>ProQuest Central (Corporate)</collection><collection>Health & Medical Collection</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>Medical Database (Alumni Edition)</collection><collection>Public Health Database</collection><collection>Hospital Premium Collection</collection><collection>Hospital Premium Collection (Alumni Edition)</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>ProQuest Central (Alumni Edition)</collection><collection>ProQuest Central UK/Ireland</collection><collection>ProQuest Central Essentials</collection><collection>ProQuest Central</collection><collection>ProQuest One Community College</collection><collection>ProQuest Central Korea</collection><collection>Health Research Premium Collection</collection><collection>Health Research Premium Collection (Alumni)</collection><collection>ProQuest Health & Medical Complete (Alumni)</collection><collection>Health & Medical Collection (Alumni Edition)</collection><collection>Medical Database</collection><collection>Publicly Available Content Database</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central China</collection><collection>MEDLINE - Academic</collection><collection>PubMed Central (Full Participant titles)</collection><jtitle>International journal of environmental research and public health</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Hou, Bo</au><au>Hou, Jing</au><au>Wu, Linhai</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Consumer Preferences for Traceable Food with Different Functions of Safety Information Attributes: Evidence from a Menu-Based Choice Experiment in China</atitle><jtitle>International journal of environmental research and public health</jtitle><addtitle>Int J Environ Res Public Health</addtitle><date>2019-12-24</date><risdate>2019</risdate><volume>17</volume><issue>1</issue><spage>146</spage><pages>146-</pages><issn>1660-4601</issn><issn>1661-7827</issn><eissn>1660-4601</eissn><abstract>It is of great value to study consumer demand for safe foods in promoting the development of a safe food market system and the reduction of food safety risks, as well as foodborne diseases in China. This paper takes traceable pork as an example and constructs food safety information attributes with ex ante quality verification and ex post traceability. Interactions between safety information attributes and the consumer's response to cost-driven price changes were investigated for 345 consumers in Wuxi City, Jiangsu Province, China, using a menu-based choice (MBC) experiment and multivariate probit (MVP) model as analysis tools. The results suggest that food safety information attributes are important to consumers, as the consumers preferred pork quality inspection attributes to pre-incident quality assurance functions. Therefore, it is beneficial to include pork quality inspection attributes in the traceable pork attribute systems during the initial construction of traceable pork markets in China. Attribute price was an important factor that affected consumers' choice of information attributes. When customization cannot be achieved, a profile composed of elastic pork quality inspection attribute and supply chain-internal traceability attribute would be the most preferred traceable pork product in the market based on the need of building a fully functional traceable food system and reducing food safety risks. In addition, there was a strong substitution relationship between different information attributes, and there was heterogeneity in consumers' choice of information attributes. Therefore, the government should support manufacturers in producing multi-level safe food to meet diverse consumer demand.</abstract><cop>Switzerland</cop><pub>MDPI AG</pub><pmid>31878189</pmid><doi>10.3390/ijerph17010146</doi><oa>free_for_read</oa></addata></record> |
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subjects | Adult Aged Aged, 80 and over Asymmetry Certification China Construction Consumer Behavior - economics Consumer Behavior - statistics & numerical data Consumers Disease Experiments Female Food Labeling - economics Food Labeling - statistics & numerical data Food preferences Food Preferences - psychology Food Quality Food Safety Food supply Foodborne diseases Heterogeneity Humans Inspection Legislation, Food Male Middle Aged Pork Quality assurance Quality control Quality management Safety Supply chains Willingness to pay |
title | Consumer Preferences for Traceable Food with Different Functions of Safety Information Attributes: Evidence from a Menu-Based Choice Experiment in China |
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