The Defining Role of Environmental Self-Identity among Consumption Values and Behavioral Intention to Consume Organic Food
Consumption values and self-identity are the essential antecedents of consumer sustainable behavior. By integrating the theory of consumption values and self-identity approach, this research explores the relationship among consumption values (functional, social, conditional, epistemic and emotional)...
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| Veröffentlicht in: | International journal of environmental research and public health 2019-03, Vol.16 (7), p.1106 |
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| creator | Qasim, Haroon Yan, Liang Guo, Rui Saeed, Amer Ashraf, Badar Nadeem |
| description | Consumption values and self-identity are the essential antecedents of consumer sustainable behavior. By integrating the theory of consumption values and self-identity approach, this research explores the relationship among consumption values (functional, social, conditional, epistemic and emotional), environmental self-identity and the behavioral intention to consume organic food. The data was collected from 406 organic food consumers through a structured questionnaire in Lahore (Pakistan). Using the PLS-SEM approach, we find that conditional value, emotional value, epistemic value, and functional value quality have a significant positive influence on consumers' behavioral intention to consume organic food. We further find that environmental self-identity significantly mediates the structural relationship between consumption values and the behavioral intention to consume organic food. Our results imply that the interventions targeting environmental self-identity are a promising way to promote sustainable consumption behavior. Our findings also have important implications for the development of the organic food market based on consumption values and self-identities. |
| doi_str_mv | 10.3390/ijerph16071106 |
| format | Article |
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By integrating the theory of consumption values and self-identity approach, this research explores the relationship among consumption values (functional, social, conditional, epistemic and emotional), environmental self-identity and the behavioral intention to consume organic food. The data was collected from 406 organic food consumers through a structured questionnaire in Lahore (Pakistan). Using the PLS-SEM approach, we find that conditional value, emotional value, epistemic value, and functional value quality have a significant positive influence on consumers' behavioral intention to consume organic food. We further find that environmental self-identity significantly mediates the structural relationship between consumption values and the behavioral intention to consume organic food. Our results imply that the interventions targeting environmental self-identity are a promising way to promote sustainable consumption behavior. 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By integrating the theory of consumption values and self-identity approach, this research explores the relationship among consumption values (functional, social, conditional, epistemic and emotional), environmental self-identity and the behavioral intention to consume organic food. The data was collected from 406 organic food consumers through a structured questionnaire in Lahore (Pakistan). Using the PLS-SEM approach, we find that conditional value, emotional value, epistemic value, and functional value quality have a significant positive influence on consumers' behavioral intention to consume organic food. We further find that environmental self-identity significantly mediates the structural relationship between consumption values and the behavioral intention to consume organic food. Our results imply that the interventions targeting environmental self-identity are a promising way to promote sustainable consumption behavior. Our findings also have important implications for the development of the organic food market based on consumption values and self-identities.</abstract><cop>Switzerland</cop><pub>MDPI AG</pub><pmid>30925666</pmid><doi>10.3390/ijerph16071106</doi><orcidid>https://orcid.org/0000-0001-5750-6414</orcidid><orcidid>https://orcid.org/0000-0002-5094-0821</orcidid><orcidid>https://orcid.org/0000-0002-1401-4759</orcidid><oa>free_for_read</oa></addata></record> |
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| subjects | Adolescent Adult Agricultural research Agriculture Air pollution Climate change Consumer Behavior Consumers Consumption Decision making Deforestation Developed countries Developing countries Emotions Environment Environmental changes Environmental conditions Environmental degradation Environmental impact Environmental risk Farmers Female Fertilizers Food Food consumption Food Preferences Food products Food, Organic Humans Hypotheses Identity Intention LDCs Male Marketing Middle Aged Motivation Natural & organic foods Organic farming Outdoor air quality Pakistan Sediment pollution Self Concept Social Environment Socioeconomic Factors Soil degradation Soil pollution Soil water Studies Surveys and Questionnaires Sustainable consumption Water pollution Young Adult |
| title | The Defining Role of Environmental Self-Identity among Consumption Values and Behavioral Intention to Consume Organic Food |
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