Hard Decisions Shape the Neural Coding of Preferences

Hard decisions between equally valued alternatives can result in preference changes, meaning that subsequent valuations for chosen items increase and decrease for rejected items. Previous research suggests that this phenomenon is a consequence of cognitive dissonance reduction after the decision, in...

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Veröffentlicht in:	The Journal of neuroscience 2019-01, Vol.39 (4), p.718-726
Hauptverfasser:	Voigt, Katharina, Murawski, Carsten, Speer, Sebastian, Bode, Stefan
Format:	Artikel
Sprache:	eng
Schlagworte:	Adolescent Adult Brain Mapping Choice Behavior - physiology Cognitive ability Cognitive Dissonance Cortex (parietal) Decision making Decision Making - physiology Decisions Eye Movements - physiology Female Fixation, Ocular - physiology Functional magnetic resonance imaging Hippocampus - diagnostic imaging Hippocampus - physiology Humans Linear Models Magnetic Resonance Imaging Male Memory - physiology Neural coding Neuroimaging Parietal Lobe - diagnostic imaging Parietal Lobe - physiology Preferences Prefrontal cortex Prefrontal Cortex - diagnostic imaging Prefrontal Cortex - physiology Young Adult
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