Reduction in purchases of energy-dense nutrient-poor foods in Mexico associated with the introduction of a tax in 2014

In 2014, an 8% tax on energy-dense nutrient-poor foods was implemented in Mexico with the aim of reducing its consumption. This paper estimated changes in household purchases of taxed food. We used the latest five waves of the nationally representative Mexican Income and Expenditure Survey (2008, 2010, 2012, 2014 and 2016). The analytic sample comprises 154,777 households. We estimated changes in purchases based on a before and after comparison. Results show a reduction in purchases of taxed food of −5.4 g/week per capita, equivalent to a relative reduction of −5.3% in the 2014 and 2016 waves compared to the 2008, 2010 and 2012 rounds. The largest relative reductions were in urban areas (−6.9%), among households with children (−7.0%), households where the head had an intermediate educational level (−9.9%) and the southern region (−14.8%). We did not find a significant reduction in rural areas. While there is a large heterogeneity, the fiscal instrument has been effective in reducing taxed food purchases and has generated substantial revenue that could be used to finance policies for the prevention and treatment of obesity. •Purchases of non-essential energy-dense food declined 5.3% after a tax in Mexico.•Greater reductions were found in households with children, urban and the south.•No significant change was found in rural areas.