A Sharing-Based Approach to Enticing Tourists to Behave More Environmentally Friendly
Tourist behavior has a critical impact on the environmental sustainability of tourism. The hedonic nature of tourism and lack of an economic incentive make tourist behavior particularly hard to change. Making tourists behave more environmentally friendly would have substantial environmental benefits...
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| Veröffentlicht in: | Journal of travel research 2019-02, Vol.58 (2), p.241-252 |
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| container_title | Journal of travel research |
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| creator | Dolnicar, Sara Knezevic Cvelbar, Ljubica Grün, Bettina |
| description | Tourist behavior has a critical impact on the environmental sustainability of tourism. The hedonic nature of tourism and lack of an economic incentive make tourist behavior particularly hard to change. Making tourists behave more environmentally friendly would have substantial environmental benefits. This is the aim of the present study. Three alternative approaches are tested. The most successful approach—based on sharing monetary savings with guests—leads to a 42 percent change in one specific tourist behavior with negative environmental consequences. This new sharing-based approach significantly outperforms current approaches of increasing awareness of environmental consequences and of tourist ability to make a change. Tourism businesses should consider replacing current appeals with sharing-based schemes. |
| doi_str_mv | 10.1177/0047287517746013 |
| format | Article |
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The hedonic nature of tourism and lack of an economic incentive make tourist behavior particularly hard to change. Making tourists behave more environmentally friendly would have substantial environmental benefits. This is the aim of the present study. Three alternative approaches are tested. The most successful approach—based on sharing monetary savings with guests—leads to a 42 percent change in one specific tourist behavior with negative environmental consequences. This new sharing-based approach significantly outperforms current approaches of increasing awareness of environmental consequences and of tourist ability to make a change. 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The hedonic nature of tourism and lack of an economic incentive make tourist behavior particularly hard to change. Making tourists behave more environmentally friendly would have substantial environmental benefits. This is the aim of the present study. Three alternative approaches are tested. The most successful approach—based on sharing monetary savings with guests—leads to a 42 percent change in one specific tourist behavior with negative environmental consequences. This new sharing-based approach significantly outperforms current approaches of increasing awareness of environmental consequences and of tourist ability to make a change. Tourism businesses should consider replacing current appeals with sharing-based schemes.</description><subject>Consumer behavior</subject><subject>Empirical s</subject><subject>Environmental protection</subject><subject>Quasi-experimental methods</subject><subject>Sustainability</subject><subject>Tourism</subject><issn>0047-2875</issn><issn>1552-6763</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2019</creationdate><recordtype>article</recordtype><sourceid>AFRWT</sourceid><recordid>eNp1kc1P3DAQxa2qqGxp7z1VkXrhEvBH7EkuSAuCgkTVQ-FsTRxn1yhrL3Z2pf3vcbSUUiROtub95vmNh5BvjJ4wBnBKaQW8BpnvlaJMfCAzJiUvFSjxkcwmuZz0Q_I5pQdKKasE-0QOBVWK06aekft58WeJ0flFeY7JdsV8vY4BzbIYQ3HpR2eyVNyFTXRpTFPx3C5xa4tfIdoMbF0MfmX9iMOwK66is74bdl_IQY9Dsl-fzyNyf3V5d3Fd3v7-eXMxvy2NrOVYQgPAsQfO2lZVKhfblvYWVF-ZWmLL0bRctEgN62tAwXsO0FVoug5UrYw4Imd73_WmXdnO5BwRB72OboVxpwM6_b_i3VIvwlYrwWqgVTY4fjaI4XFj06hXLhk7DOht2CTNGTQCoJET-uMN-pB_xefxMqV4wyoleabonjIxpBRt_xKGUT3tTL_dWW75_nqIl4a_S8pAsQesCd6lV44KgIFsZEbKPZJwYf8Fe_fNJxEWqV0</recordid><startdate>20190201</startdate><enddate>20190201</enddate><creator>Dolnicar, Sara</creator><creator>Knezevic Cvelbar, Ljubica</creator><creator>Grün, Bettina</creator><general>SAGE Publications</general><general>SAGE PUBLICATIONS, INC</general><scope>AFRWT</scope><scope>OQ6</scope><scope>NPM</scope><scope>AAYXX</scope><scope>CITATION</scope><scope>7X8</scope><scope>5PM</scope></search><sort><creationdate>20190201</creationdate><title>A Sharing-Based Approach to Enticing Tourists to Behave More Environmentally Friendly</title><author>Dolnicar, Sara ; Knezevic Cvelbar, Ljubica ; Grün, Bettina</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c585t-79772af721bb646c58bb0fe76f4c85ab2acb23ba0c1f87a32f277d4acdd7686c3</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2019</creationdate><topic>Consumer behavior</topic><topic>Empirical s</topic><topic>Environmental protection</topic><topic>Quasi-experimental methods</topic><topic>Sustainability</topic><topic>Tourism</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Dolnicar, Sara</creatorcontrib><creatorcontrib>Knezevic Cvelbar, Ljubica</creatorcontrib><creatorcontrib>Grün, Bettina</creatorcontrib><collection>SAGE Open Access</collection><collection>ECONIS</collection><collection>PubMed</collection><collection>CrossRef</collection><collection>MEDLINE - Academic</collection><collection>PubMed Central (Full Participant titles)</collection><jtitle>Journal of travel research</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Dolnicar, Sara</au><au>Knezevic Cvelbar, Ljubica</au><au>Grün, Bettina</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>A Sharing-Based Approach to Enticing Tourists to Behave More Environmentally Friendly</atitle><jtitle>Journal of travel research</jtitle><addtitle>J Travel Res</addtitle><date>2019-02-01</date><risdate>2019</risdate><volume>58</volume><issue>2</issue><spage>241</spage><epage>252</epage><pages>241-252</pages><issn>0047-2875</issn><eissn>1552-6763</eissn><abstract>Tourist behavior has a critical impact on the environmental sustainability of tourism. 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| ispartof | Journal of travel research, 2019-02, Vol.58 (2), p.241-252 |
| issn | 0047-2875 1552-6763 |
| language | eng |
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| source | Sage Journals |
| subjects | Consumer behavior Empirical s Environmental protection Quasi-experimental methods Sustainability Tourism |
| title | A Sharing-Based Approach to Enticing Tourists to Behave More Environmentally Friendly |
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