A New Approach for Advertising CTR Prediction Based on Deep Neural Network via Attention Mechanism

Click-through rate prediction is critical in Internet advertising and affects web publisher’s profits and advertiser’s payment. The traditional method of obtaining features using feature extraction did not consider the sparseness of advertising data and the highly nonlinear association between featu...

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Veröffentlicht in:	Computational and mathematical methods in medicine 2018-01, Vol.2018 (2018), p.1-11
Hauptverfasser:	Zhao, Xiaohui, Xing, Shuning, Liu, Fang’ai, Wang, Qianqian
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising as Topic Algorithms Area Under Curve Attention Humans Informatics Internet Machine Learning Models, Statistical Neural Networks (Computer) Reproducibility of Results
Online-Zugang:	Volltext
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