An Updated Analysis of Direct-to-Consumer Television Advertisements for Prescription Drugs

Abstract Purpose In 2015, the American Medical Association called for a ban of direct-to-consumer advertising (DTCA) for prescription drugs. Yet, the pharmaceutical industry spends more than ever on broadcast advertisements, with national health care costs largely driven by drug spending. An evaluat...

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Veröffentlicht in:	Annals of family medicine 2018-05, Vol.16 (3), p.211-216
Hauptverfasser:	Applequist, Janelle, PhD, Gerard Ball, Jennifer, PhD
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising as Topic - methods Drug Industry - economics Drugs Family Medicine Humans Internal Medicine Laws, regulations and rules Marketing Original Research Pharmaceutical industry Prescription Drugs - economics Risk Factors Television Television advertising United States
Online-Zugang:	Volltext
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