"Their Packaging Has Always Been Like a Power": A Qualitative Study of U.S. Smokers' Perceptions of Cigarette Pack Visual Design Features to Inform Product Regulation
Cigarette packaging matters to consumer behavior. However, it is less clear which changes to packaging design would be salient for adult smokers. Such information is critically important to regulators in the United States who are charged with reviewing new tobacco products for their impact on popula...
Gespeichert in:
Veröffentlicht in: | International journal of environmental research and public health 2017-10, Vol.14 (10), p.1234 |
---|---|
Hauptverfasser: | , , , , |
Format: | Artikel |
Sprache: | eng |
Schlagworte: | |
Online-Zugang: | Volltext |
Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
container_end_page | |
---|---|
container_issue | 10 |
container_start_page | 1234 |
container_title | International journal of environmental research and public health |
container_volume | 14 |
creator | Lee, Joseph G L Averett, Paige E Blanchflower, Tiffany Landi, Nunzio Gregory, Kyle R |
description | Cigarette packaging matters to consumer behavior. However, it is less clear which changes to packaging design would be salient for adult smokers. Such information is critically important to regulators in the United States who are charged with reviewing new tobacco products for their impact on population health. In this qualitative study, U.S. adult smokers (
= 33) participated in six telephone-based focus groups in March 2017. Separate groups were comprised of lesbian, gay, and bisexual (LGB) participants; participants with less than four years of post-secondary education; a mix of LGB and straight participants; and, the general population. All groups were purposely selected for diversity. Open thematic coding identified salient design elements used on cigarette packaging. Smokers articulated design elements' use, meaning, and links with consumer behaviors. Three themes were identified: (1) the power of color, (2) supporting color with other design elements (e.g., logos/images, typography, the pack itself), and (3) the combined product brand experience of multiple design elements. Participants linked design elements to product characteristics and to consumer behavior (e.g., purchase). As the Food and Drug Administration is charged with regulating tobacco products, these findings suggest the importance of considering the cigarette pack part of the characteristics of a product. |
doi_str_mv | 10.3390/ijerph14101234 |
format | Article |
fullrecord | <record><control><sourceid>proquest_pubme</sourceid><recordid>TN_cdi_pubmedcentral_primary_oai_pubmedcentral_nih_gov_5664735</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sourcerecordid>1952096207</sourcerecordid><originalsourceid>FETCH-LOGICAL-c418t-225e12290c32baec2ed831f1ef369ff8906caad9a202ab6252abcc55690d93473</originalsourceid><addsrcrecordid>eNpdkk1v00AQhi0EoqVw5YhG5QCXhP2wt94ekEKgtFIkAmm5WpP12NnE9obddav8IX4nDi1Vy2VnpXnmnXk1kySvORtLqdkHuya_XfGUMy5k-iQ55EqxUaoYf_rgf5C8CGHNmMxTpZ8nB0IzqU-UPkx-H1-uyHqYo9lgbbsazjHApLnBXYBPRB3M7IYAYe5uyB-fwgS-99jYiNFeEyxiX-7AVXA1Xoxh0boN-fAO5uQNbaN1Xdgnp7ZGTzHS3zbw04ZBAj5TsHUHZ4Sx9xQgOrjoKudbmHtX9ibCD6r7BvcyL5NnFTaBXt3Fo-Tq7Mvl9Hw0-_b1YjqZjUzK8zgSIiMuBndGiiWSEVTmklecKql0VeWaKYNYahRM4FKJbHiNyTKlWalleiKPko-3utt-2VJpqIsem2LrbYt-Vzi0xeNMZ1dF7a6LTKmhPBsE3t8JePerpxCL1gZDTYMduT4UXGeCaSXYvtfb_9C163032Bsolak8F0oP1PiWMt6F4Km6H4azYn8CxeMTGArePLRwj__bufwDzweuzg</addsrcrecordid><sourcetype>Open Access Repository</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>1965688269</pqid></control><display><type>article</type><title>"Their Packaging Has Always Been Like a Power": A Qualitative Study of U.S. Smokers' Perceptions of Cigarette Pack Visual Design Features to Inform Product Regulation</title><source>MDPI - Multidisciplinary Digital Publishing Institute</source><source>EZB-FREE-00999 freely available EZB journals</source><source>PubMed Central</source><source>Free Full-Text Journals in Chemistry</source><source>PubMed Central Open Access</source><creator>Lee, Joseph G L ; Averett, Paige E ; Blanchflower, Tiffany ; Landi, Nunzio ; Gregory, Kyle R</creator><creatorcontrib>Lee, Joseph G L ; Averett, Paige E ; Blanchflower, Tiffany ; Landi, Nunzio ; Gregory, Kyle R</creatorcontrib><description>Cigarette packaging matters to consumer behavior. However, it is less clear which changes to packaging design would be salient for adult smokers. Such information is critically important to regulators in the United States who are charged with reviewing new tobacco products for their impact on population health. In this qualitative study, U.S. adult smokers (
= 33) participated in six telephone-based focus groups in March 2017. Separate groups were comprised of lesbian, gay, and bisexual (LGB) participants; participants with less than four years of post-secondary education; a mix of LGB and straight participants; and, the general population. All groups were purposely selected for diversity. Open thematic coding identified salient design elements used on cigarette packaging. Smokers articulated design elements' use, meaning, and links with consumer behaviors. Three themes were identified: (1) the power of color, (2) supporting color with other design elements (e.g., logos/images, typography, the pack itself), and (3) the combined product brand experience of multiple design elements. Participants linked design elements to product characteristics and to consumer behavior (e.g., purchase). As the Food and Drug Administration is charged with regulating tobacco products, these findings suggest the importance of considering the cigarette pack part of the characteristics of a product.</description><identifier>ISSN: 1660-4601</identifier><identifier>ISSN: 1661-7827</identifier><identifier>EISSN: 1660-4601</identifier><identifier>DOI: 10.3390/ijerph14101234</identifier><identifier>PMID: 29039769</identifier><language>eng</language><publisher>Switzerland: MDPI AG</publisher><subject>Adults ; Bisexuality ; Brand identification ; Cigarettes ; Consumers ; Consumption ; Design ; Education ; Federal regulation ; Focus groups ; Human performance ; Logos ; Package design ; Packaging ; Packaging design ; Perceptions ; Population ; Product development ; Public health ; Qualitative research ; Smoking ; Tobacco ; Tobacco industry ; Typography</subject><ispartof>International journal of environmental research and public health, 2017-10, Vol.14 (10), p.1234</ispartof><rights>Copyright MDPI AG 2017</rights><rights>2017 by the authors. 2017</rights><lds50>peer_reviewed</lds50><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c418t-225e12290c32baec2ed831f1ef369ff8906caad9a202ab6252abcc55690d93473</citedby><cites>FETCH-LOGICAL-c418t-225e12290c32baec2ed831f1ef369ff8906caad9a202ab6252abcc55690d93473</cites><orcidid>0000-0001-9698-649X ; 0000-0001-8884-0781</orcidid></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://www.ncbi.nlm.nih.gov/pmc/articles/PMC5664735/pdf/$$EPDF$$P50$$Gpubmedcentral$$Hfree_for_read</linktopdf><linktohtml>$$Uhttps://www.ncbi.nlm.nih.gov/pmc/articles/PMC5664735/$$EHTML$$P50$$Gpubmedcentral$$Hfree_for_read</linktohtml><link.rule.ids>230,314,723,776,780,881,27901,27902,53766,53768</link.rule.ids><backlink>$$Uhttps://www.ncbi.nlm.nih.gov/pubmed/29039769$$D View this record in MEDLINE/PubMed$$Hfree_for_read</backlink></links><search><creatorcontrib>Lee, Joseph G L</creatorcontrib><creatorcontrib>Averett, Paige E</creatorcontrib><creatorcontrib>Blanchflower, Tiffany</creatorcontrib><creatorcontrib>Landi, Nunzio</creatorcontrib><creatorcontrib>Gregory, Kyle R</creatorcontrib><title>"Their Packaging Has Always Been Like a Power": A Qualitative Study of U.S. Smokers' Perceptions of Cigarette Pack Visual Design Features to Inform Product Regulation</title><title>International journal of environmental research and public health</title><addtitle>Int J Environ Res Public Health</addtitle><description>Cigarette packaging matters to consumer behavior. However, it is less clear which changes to packaging design would be salient for adult smokers. Such information is critically important to regulators in the United States who are charged with reviewing new tobacco products for their impact on population health. In this qualitative study, U.S. adult smokers (
= 33) participated in six telephone-based focus groups in March 2017. Separate groups were comprised of lesbian, gay, and bisexual (LGB) participants; participants with less than four years of post-secondary education; a mix of LGB and straight participants; and, the general population. All groups were purposely selected for diversity. Open thematic coding identified salient design elements used on cigarette packaging. Smokers articulated design elements' use, meaning, and links with consumer behaviors. Three themes were identified: (1) the power of color, (2) supporting color with other design elements (e.g., logos/images, typography, the pack itself), and (3) the combined product brand experience of multiple design elements. Participants linked design elements to product characteristics and to consumer behavior (e.g., purchase). As the Food and Drug Administration is charged with regulating tobacco products, these findings suggest the importance of considering the cigarette pack part of the characteristics of a product.</description><subject>Adults</subject><subject>Bisexuality</subject><subject>Brand identification</subject><subject>Cigarettes</subject><subject>Consumers</subject><subject>Consumption</subject><subject>Design</subject><subject>Education</subject><subject>Federal regulation</subject><subject>Focus groups</subject><subject>Human performance</subject><subject>Logos</subject><subject>Package design</subject><subject>Packaging</subject><subject>Packaging design</subject><subject>Perceptions</subject><subject>Population</subject><subject>Product development</subject><subject>Public health</subject><subject>Qualitative research</subject><subject>Smoking</subject><subject>Tobacco</subject><subject>Tobacco industry</subject><subject>Typography</subject><issn>1660-4601</issn><issn>1661-7827</issn><issn>1660-4601</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2017</creationdate><recordtype>article</recordtype><sourceid>BENPR</sourceid><recordid>eNpdkk1v00AQhi0EoqVw5YhG5QCXhP2wt94ekEKgtFIkAmm5WpP12NnE9obddav8IX4nDi1Vy2VnpXnmnXk1kySvORtLqdkHuya_XfGUMy5k-iQ55EqxUaoYf_rgf5C8CGHNmMxTpZ8nB0IzqU-UPkx-H1-uyHqYo9lgbbsazjHApLnBXYBPRB3M7IYAYe5uyB-fwgS-99jYiNFeEyxiX-7AVXA1Xoxh0boN-fAO5uQNbaN1Xdgnp7ZGTzHS3zbw04ZBAj5TsHUHZ4Sx9xQgOrjoKudbmHtX9ibCD6r7BvcyL5NnFTaBXt3Fo-Tq7Mvl9Hw0-_b1YjqZjUzK8zgSIiMuBndGiiWSEVTmklecKql0VeWaKYNYahRM4FKJbHiNyTKlWalleiKPko-3utt-2VJpqIsem2LrbYt-Vzi0xeNMZ1dF7a6LTKmhPBsE3t8JePerpxCL1gZDTYMduT4UXGeCaSXYvtfb_9C163032Bsolak8F0oP1PiWMt6F4Km6H4azYn8CxeMTGArePLRwj__bufwDzweuzg</recordid><startdate>20171017</startdate><enddate>20171017</enddate><creator>Lee, Joseph G L</creator><creator>Averett, Paige E</creator><creator>Blanchflower, Tiffany</creator><creator>Landi, Nunzio</creator><creator>Gregory, Kyle R</creator><general>MDPI AG</general><general>MDPI</general><scope>NPM</scope><scope>AAYXX</scope><scope>CITATION</scope><scope>3V.</scope><scope>7X7</scope><scope>7XB</scope><scope>88E</scope><scope>8C1</scope><scope>8FI</scope><scope>8FJ</scope><scope>8FK</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>AZQEC</scope><scope>BENPR</scope><scope>CCPQU</scope><scope>DWQXO</scope><scope>FYUFA</scope><scope>GHDGH</scope><scope>K9.</scope><scope>M0S</scope><scope>M1P</scope><scope>PIMPY</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>PRINS</scope><scope>7X8</scope><scope>5PM</scope><orcidid>https://orcid.org/0000-0001-9698-649X</orcidid><orcidid>https://orcid.org/0000-0001-8884-0781</orcidid></search><sort><creationdate>20171017</creationdate><title>"Their Packaging Has Always Been Like a Power": A Qualitative Study of U.S. Smokers' Perceptions of Cigarette Pack Visual Design Features to Inform Product Regulation</title><author>Lee, Joseph G L ; Averett, Paige E ; Blanchflower, Tiffany ; Landi, Nunzio ; Gregory, Kyle R</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c418t-225e12290c32baec2ed831f1ef369ff8906caad9a202ab6252abcc55690d93473</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2017</creationdate><topic>Adults</topic><topic>Bisexuality</topic><topic>Brand identification</topic><topic>Cigarettes</topic><topic>Consumers</topic><topic>Consumption</topic><topic>Design</topic><topic>Education</topic><topic>Federal regulation</topic><topic>Focus groups</topic><topic>Human performance</topic><topic>Logos</topic><topic>Package design</topic><topic>Packaging</topic><topic>Packaging design</topic><topic>Perceptions</topic><topic>Population</topic><topic>Product development</topic><topic>Public health</topic><topic>Qualitative research</topic><topic>Smoking</topic><topic>Tobacco</topic><topic>Tobacco industry</topic><topic>Typography</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Lee, Joseph G L</creatorcontrib><creatorcontrib>Averett, Paige E</creatorcontrib><creatorcontrib>Blanchflower, Tiffany</creatorcontrib><creatorcontrib>Landi, Nunzio</creatorcontrib><creatorcontrib>Gregory, Kyle R</creatorcontrib><collection>PubMed</collection><collection>CrossRef</collection><collection>ProQuest Central (Corporate)</collection><collection>Health & Medical Collection</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>Medical Database (Alumni Edition)</collection><collection>Public Health Database</collection><collection>Hospital Premium Collection</collection><collection>Hospital Premium Collection (Alumni Edition)</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>ProQuest Central (Alumni Edition)</collection><collection>ProQuest Central UK/Ireland</collection><collection>ProQuest Central Essentials</collection><collection>ProQuest Central</collection><collection>ProQuest One Community College</collection><collection>ProQuest Central Korea</collection><collection>Health Research Premium Collection</collection><collection>Health Research Premium Collection (Alumni)</collection><collection>ProQuest Health & Medical Complete (Alumni)</collection><collection>Health & Medical Collection (Alumni Edition)</collection><collection>Medical Database</collection><collection>Publicly Available Content Database</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central China</collection><collection>MEDLINE - Academic</collection><collection>PubMed Central (Full Participant titles)</collection><jtitle>International journal of environmental research and public health</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Lee, Joseph G L</au><au>Averett, Paige E</au><au>Blanchflower, Tiffany</au><au>Landi, Nunzio</au><au>Gregory, Kyle R</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>"Their Packaging Has Always Been Like a Power": A Qualitative Study of U.S. Smokers' Perceptions of Cigarette Pack Visual Design Features to Inform Product Regulation</atitle><jtitle>International journal of environmental research and public health</jtitle><addtitle>Int J Environ Res Public Health</addtitle><date>2017-10-17</date><risdate>2017</risdate><volume>14</volume><issue>10</issue><spage>1234</spage><pages>1234-</pages><issn>1660-4601</issn><issn>1661-7827</issn><eissn>1660-4601</eissn><abstract>Cigarette packaging matters to consumer behavior. However, it is less clear which changes to packaging design would be salient for adult smokers. Such information is critically important to regulators in the United States who are charged with reviewing new tobacco products for their impact on population health. In this qualitative study, U.S. adult smokers (
= 33) participated in six telephone-based focus groups in March 2017. Separate groups were comprised of lesbian, gay, and bisexual (LGB) participants; participants with less than four years of post-secondary education; a mix of LGB and straight participants; and, the general population. All groups were purposely selected for diversity. Open thematic coding identified salient design elements used on cigarette packaging. Smokers articulated design elements' use, meaning, and links with consumer behaviors. Three themes were identified: (1) the power of color, (2) supporting color with other design elements (e.g., logos/images, typography, the pack itself), and (3) the combined product brand experience of multiple design elements. Participants linked design elements to product characteristics and to consumer behavior (e.g., purchase). As the Food and Drug Administration is charged with regulating tobacco products, these findings suggest the importance of considering the cigarette pack part of the characteristics of a product.</abstract><cop>Switzerland</cop><pub>MDPI AG</pub><pmid>29039769</pmid><doi>10.3390/ijerph14101234</doi><orcidid>https://orcid.org/0000-0001-9698-649X</orcidid><orcidid>https://orcid.org/0000-0001-8884-0781</orcidid><oa>free_for_read</oa></addata></record> |
fulltext | fulltext |
identifier | ISSN: 1660-4601 |
ispartof | International journal of environmental research and public health, 2017-10, Vol.14 (10), p.1234 |
issn | 1660-4601 1661-7827 1660-4601 |
language | eng |
recordid | cdi_pubmedcentral_primary_oai_pubmedcentral_nih_gov_5664735 |
source | MDPI - Multidisciplinary Digital Publishing Institute; EZB-FREE-00999 freely available EZB journals; PubMed Central; Free Full-Text Journals in Chemistry; PubMed Central Open Access |
subjects | Adults Bisexuality Brand identification Cigarettes Consumers Consumption Design Education Federal regulation Focus groups Human performance Logos Package design Packaging Packaging design Perceptions Population Product development Public health Qualitative research Smoking Tobacco Tobacco industry Typography |
title | "Their Packaging Has Always Been Like a Power": A Qualitative Study of U.S. Smokers' Perceptions of Cigarette Pack Visual Design Features to Inform Product Regulation |
url | https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-01-28T21%3A07%3A30IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-proquest_pubme&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=%22Their%20Packaging%20Has%20Always%20Been%20Like%20a%20Power%22:%20A%20Qualitative%20Study%20of%20U.S.%20Smokers'%20Perceptions%20of%20Cigarette%20Pack%20Visual%20Design%20Features%20to%20Inform%20Product%20Regulation&rft.jtitle=International%20journal%20of%20environmental%20research%20and%20public%20health&rft.au=Lee,%20Joseph%20G%20L&rft.date=2017-10-17&rft.volume=14&rft.issue=10&rft.spage=1234&rft.pages=1234-&rft.issn=1660-4601&rft.eissn=1660-4601&rft_id=info:doi/10.3390/ijerph14101234&rft_dat=%3Cproquest_pubme%3E1952096207%3C/proquest_pubme%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_pqid=1965688269&rft_id=info:pmid/29039769&rfr_iscdi=true |