Fact or fiction? What healthcare professionals need to know about pharmaceutical marketing in the European Union

Health Action International and the World Health Organization had previously published a book about understanding and responding to pharmaceutical promotion (published in 2009). The book is divided into four main sections: promotion across the pharmaceutical product lifecycle, pharmaceutical marketi...

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Veröffentlicht in:	Indian Journal of Pharmacology 2017-03, Vol.49 (2), p.211-212
1. Verfasser:	Shankar, Pathiyil
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising campaigns Antibiotics Antimicrobial agents Conflicts of interest Drug resistance Health care Marketing Pharmaceutical industry Professionals
Online-Zugang:	Volltext
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