What Were They Thinking? Reducing Sunk-Cost Bias in a Life-Span Sample

We tested interventions to reduce "sunk-cost bias," the tendency to continue investing in failing plans even when those plans have soured and are no longer rewarding. We showed members of a national U.S. life-span panel a hypothetical scenario about a failing plan that was halfway complete...

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Veröffentlicht in:Psychology and aging 2016-11, Vol.31 (7), p.724-736
Hauptverfasser: Strough, JoNell, Bruine de Bruin, Wändi, Parker, Andrew M, Karns, Tara, Lemaster, Philip, Pichayayothin, Nipat, Delaney, Rebecca, Stoiko, Rachel
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Sprache:eng
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