Comparing the effectiveness of a crowdsourced video and a social marketing video in promoting condom use among Chinese men who have sex with men: a study protocol

IntroductionCrowdsourcing has been used to spur innovation and increase community engagement in public health programmes. Crowdsourcing is the process of giving individual tasks to a large group, often involving open contests and enabled through multisectoral partnerships. Here we describe one crowd...

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Veröffentlicht in:	BMJ open 2016-10, Vol.6 (10), p.e010755-e010755
Hauptverfasser:	Liu, Chuncheng, Mao, Jessica, Wong, Terrence, Tang, Weiming, Tso, Lai Sze, Tang, Songyuan, Zhang, Ye, Zhang, Wei, Qin, Yilu, Chen, Zihuang, Ma, Wei, Kang, Dianming, Li, Haochu, Liao, Meizhen, Mollan, Katie, Hudgens, Michael, Bayus, Barry, Huang, Shujie, Yang, Bin, Wei, Chongyi, Tucker, Joseph D
Format:	Artikel
Sprache:	eng
Schlagworte:	Adolescent Adult China Condoms - statistics & numerical data Cost-Benefit Analysis Crowdsourcing Female Health Promotion - methods HIV Infections - diagnosis HIV Infections - prevention & control Homosexuality, Male Humans Informed consent Male Methods Outcome Assessment (Health Care) Public Health Research Design Safe Sex Sexual Behavior Social Marketing Social networks Studies Syphilis - diagnosis Syphilis - prevention & control Transgender Persons
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