The management of health care service quality. A physician perspective
Applying marketing in health care services is presently an essential element for every manager or policy maker. In order to be successful, a health care organization has to identify an accurate measurement scale for defining service quality due to competitive pressure and cost values. The most widel...
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Veröffentlicht in: | Journal of medicine and life 2016-04, Vol.9 (2), p.149-152 |
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Hauptverfasser: | , , , , |
Format: | Artikel |
Sprache: | eng |
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Online-Zugang: | Volltext |
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