The management of health care service quality. A physician perspective

Applying marketing in health care services is presently an essential element for every manager or policy maker. In order to be successful, a health care organization has to identify an accurate measurement scale for defining service quality due to competitive pressure and cost values. The most widel...

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Veröffentlicht in:Journal of medicine and life 2016-04, Vol.9 (2), p.149-152
Hauptverfasser: Bobocea, L, Gheorghe, I R, Spiridon, St, Gheorghe, C M, Purcarea, V L
Format: Artikel
Sprache:eng
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