Market policy as an innovative element of marketing in the Romanian healthcare services - an approach focused on the patient

The orientation towards one of the marketing policies with a major impact in organizations providing healthcare services, requires a careful analysis of the needs and aspirations of customers, targeting those patients whose needs the service organization can achieve through the existing resources at...

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Veröffentlicht in:	Journal of medicine and life 2015-10, Vol.8 (4), p.440-443
Hauptverfasser:	Coculescu, B I, Coculescu, E C, Radu, A, Petrescu, L, Purcărea, V L
Format:	Artikel
Sprache:	eng
Schlagworte:	Health Personnel Health Policy Health Services Humans Marketing of Health Services Romania
Online-Zugang:	Volltext
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