Market policy as an innovative element of marketing in the Romanian healthcare services - an approach focused on the patient

Market policy as an innovative element of marketing in the Romanian healthcare services - an approach focused on the patient

The orientation towards one of the marketing policies with a major impact in organizations providing healthcare services, requires a careful analysis of the needs and aspirations of customers, targeting those patients whose needs the service organization can achieve through the existing resources at...

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Veröffentlicht in:Journal of medicine and life 2015-10, Vol.8 (4), p.440-443
Hauptverfasser: Coculescu, B I, Coculescu, E C, Radu, A, Petrescu, L, Purcărea, V L
Format: Artikel
Sprache:eng
Schlagworte:
Health Personnel
Health Policy
Health Services
Humans
Marketing of Health Services
Romania
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container_end_page 443
container_issue 4
container_start_page 440
container_title Journal of medicine and life
container_volume 8
creator Coculescu, B I
Coculescu, E C
Radu, A
Petrescu, L
Purcărea, V L
description The orientation towards one of the marketing policies with a major impact in organizations providing healthcare services, requires a careful analysis of the needs and aspirations of customers, targeting those patients whose needs the service organization can achieve through the existing resources at the respective health facility, finding the most effective way of achieving benefits associated with reduced costs to maximizing profits, placing the offers for medical services required by the patients on the market, as well as promptly reacting and acting to the changes of health services market which is constantly evolving through a flexible organizing and functioning structure, connected to the financial needs of the patients.
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source MEDLINE; Elektronische Zeitschriftenbibliothek - Frei zugängliche E-Journals; PubMed Central Open Access; PubMed Central
subjects Health Personnel
Health Policy
Health Services
Humans
Marketing of Health Services
Romania
title Market policy as an innovative element of marketing in the Romanian healthcare services - an approach focused on the patient
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