Reading the mind of children in response to food advertising: a cross-sectional study of Malaysian schoolchildren's attitudes towards food and beverages advertising on television
Television food advertising (TVFA) is the most dominant medium in the obesogenic environment promoting unhealthy food choices in children. This cross-sectional study investigated children's attitudes towards TVFA by examining four well-cited induction factors namely advertisement recognition, f...
Gespeichert in:
| Veröffentlicht in: | BMC public health 2015-10, Vol.15 (1), p.1047-1047, Article 1047 |
|---|---|
| Hauptverfasser: | , , , , , , |
| Format: | Artikel |
| Sprache: | eng |
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| container_end_page | 1047 |
|---|---|
| container_issue | 1 |
| container_start_page | 1047 |
| container_title | BMC public health |
| container_volume | 15 |
| creator | Ng, See Hoe Kelly, Bridget Se, Chee Hee Sahathevan, Sharmela Chinna, Karuthan Ismail, Mohd Noor Karupaiah, Tilakavati |
| description | Television food advertising (TVFA) is the most dominant medium in the obesogenic environment promoting unhealthy food choices in children.
This cross-sectional study investigated children's attitudes towards TVFA by examining four well-cited induction factors namely advertisement recognition, favourite advertisement, purchase request, and product preference. Malaysian urban schoolchildren (7 to 12 years) of equal ethnic distribution were voluntarily recruited (n = 402). Questionnaire administration was facilitated using a food album of 24 advertised food products.
Majority of children were older (66.2 %), girls (56.7 %) with one-third either overweight or obese. TV viewing time for weekend was greater than weekdays (4.77 ± 2.60 vs 2.35 ± 1.40 h/day) and Malay children spent more time watching TV compared to Chinese (p |
| doi_str_mv | 10.1186/s12889-015-2392-z |
| format | Article |
| fullrecord | <record><control><sourceid>gale_pubme</sourceid><recordid>TN_cdi_pubmedcentral_primary_oai_pubmedcentral_nih_gov_4603941</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><galeid>A541413760</galeid><sourcerecordid>A541413760</sourcerecordid><originalsourceid>FETCH-LOGICAL-c494t-b06ec9f7053d73d9125090113202443343592148debfd1acf4e83683beceed7e3</originalsourceid><addsrcrecordid>eNptkltrFDEYhgdRbF39Ad5IwAu9mZrTHOJFoRRPUBFEr0Mm-WY3JZusSWZl-7P8hWa627IVyUVO7_t85MtbVS8JPiOkb98lQvte1Jg0NWWC1jePqlPCO1JT3vSPj9Yn1bOUrjEmXd_Qp9UJbXkjGCen1Z_voIz1S5RXgNbWGxRGpFfWmQgeWY8ipE3wCVAOaAzBIGW2ELNNxfQeKaRjSKlOoLMNXjmU8mR2M-SrcmqXrPIo6VUI7g76JiGVsy0ySAX6W0WTDuRSfYBCV8tydVQHBY8yONiWXfDPqyejcgleHOZF9fPjhx-Xn-urb5--XF5c1ZoLnusBt6DF2OGGmY4ZQWiDBSaEUUw5Z4yzRlDCewPDaIjSI4eetT0bQAOYDtiiOt9zN9OwBqPB56ic3ES7VnEng7Ly4Y23K7kMW8lbzAQnBfD2AIjh1wQpy7VNGpxTHsKUJOkoLd_YMlqkr_-RXocpln7Oqk50AvNb4EG1VA6k9WModfUMlRcNJ0XRldKL6uw_qjIMrK0OHkZbzh8YyN5w-5cRxvs3EiznoMl90GQJmpyDJm-K59Vxc-4dd8lifwFCQNIe</addsrcrecordid><sourcetype>Open Access Repository</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>1779790441</pqid></control><display><type>article</type><title>Reading the mind of children in response to food advertising: a cross-sectional study of Malaysian schoolchildren's attitudes towards food and beverages advertising on television</title><source>MEDLINE</source><source>DOAJ Directory of Open Access Journals</source><source>Springer Nature OA Free Journals</source><source>EZB-FREE-00999 freely available EZB journals</source><source>PubMed Central</source><source>SpringerLink Journals - AutoHoldings</source><creator>Ng, See Hoe ; Kelly, Bridget ; Se, Chee Hee ; Sahathevan, Sharmela ; Chinna, Karuthan ; Ismail, Mohd Noor ; Karupaiah, Tilakavati</creator><creatorcontrib>Ng, See Hoe ; Kelly, Bridget ; Se, Chee Hee ; Sahathevan, Sharmela ; Chinna, Karuthan ; Ismail, Mohd Noor ; Karupaiah, Tilakavati</creatorcontrib><description>Television food advertising (TVFA) is the most dominant medium in the obesogenic environment promoting unhealthy food choices in children.
This cross-sectional study investigated children's attitudes towards TVFA by examining four well-cited induction factors namely advertisement recognition, favourite advertisement, purchase request, and product preference. Malaysian urban schoolchildren (7 to 12 years) of equal ethnic distribution were voluntarily recruited (n = 402). Questionnaire administration was facilitated using a food album of 24 advertised food products.
Majority of children were older (66.2 %), girls (56.7 %) with one-third either overweight or obese. TV viewing time for weekend was greater than weekdays (4.77 ± 2.60 vs 2.35 ± 1.40 h/day) and Malay children spent more time watching TV compared to Chinese (p < 0.001) and Indian (p < 0.05) children. Chinese children spent significantly more time surfing the internet compared to either Malay or Indian (p < 0.01). Median score trend was advertisement recognition > favourite advertisement and product preference > purchase request, and significantly greater (p < 0.001) for non-core than core food advertisements. TV viewing time and ethnicity significantly influenced all induction factors for non-core foods. After correcting for all influencing factors, 'favourite advertisement' (IRRfinal adj: 1.06; 95 % CI: 1.04 to 1.08), 'purchase request' (IRRfinal adj: 1.06; 95 % CI: 1.04 to 1.08) and 'product preference' (IRRfinal adj: 1.04; 95 % CI: 1.02 to 1.07) still were significantly associated with TV viewing time. For every additional hour of TV viewing, the incidence rates increased significantly by 1.04 to 1.06 for 'favourite advertisement', 'purchase request' and 'product preference' related to non-core foods amongst Malay and Indian children. However, Chinese children only demonstrated a significant association between TV viewing time and 'favourite advertisement' (IRRadj: 1.06; 95 % CI: 1.01 to 1.10).
This study highlights TVFA as a powerful medium predisposing the mind of children to non-core foods through appealing TV commercials, promoting purchase request and generating unhealthy food preferences in early childhood.</description><identifier>ISSN: 1471-2458</identifier><identifier>EISSN: 1471-2458</identifier><identifier>DOI: 10.1186/s12889-015-2392-z</identifier><identifier>PMID: 26459341</identifier><language>eng</language><publisher>England: BioMed Central Ltd</publisher><subject>Advertising as Topic - methods ; Attitude to Health ; Child ; Child Behavior - psychology ; Choice Behavior ; Confidence Intervals ; Cross-Sectional Studies ; Female ; Food Preferences - psychology ; Forecasts and trends ; Humans ; Malaysia - epidemiology ; Male ; Odds Ratio ; Pediatric Obesity - epidemiology ; Psychological aspects ; Public health ; Surveys ; Television - statistics & numerical data ; Television and children</subject><ispartof>BMC public health, 2015-10, Vol.15 (1), p.1047-1047, Article 1047</ispartof><rights>COPYRIGHT 2015 BioMed Central Ltd.</rights><rights>Copyright BioMed Central 2015</rights><rights>Ng et al. 2015</rights><lds50>peer_reviewed</lds50><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c494t-b06ec9f7053d73d9125090113202443343592148debfd1acf4e83683beceed7e3</citedby><cites>FETCH-LOGICAL-c494t-b06ec9f7053d73d9125090113202443343592148debfd1acf4e83683beceed7e3</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://www.ncbi.nlm.nih.gov/pmc/articles/PMC4603941/pdf/$$EPDF$$P50$$Gpubmedcentral$$Hfree_for_read</linktopdf><linktohtml>$$Uhttps://www.ncbi.nlm.nih.gov/pmc/articles/PMC4603941/$$EHTML$$P50$$Gpubmedcentral$$Hfree_for_read</linktohtml><link.rule.ids>230,314,727,780,784,864,885,27924,27925,53791,53793</link.rule.ids><backlink>$$Uhttps://www.ncbi.nlm.nih.gov/pubmed/26459341$$D View this record in MEDLINE/PubMed$$Hfree_for_read</backlink></links><search><creatorcontrib>Ng, See Hoe</creatorcontrib><creatorcontrib>Kelly, Bridget</creatorcontrib><creatorcontrib>Se, Chee Hee</creatorcontrib><creatorcontrib>Sahathevan, Sharmela</creatorcontrib><creatorcontrib>Chinna, Karuthan</creatorcontrib><creatorcontrib>Ismail, Mohd Noor</creatorcontrib><creatorcontrib>Karupaiah, Tilakavati</creatorcontrib><title>Reading the mind of children in response to food advertising: a cross-sectional study of Malaysian schoolchildren's attitudes towards food and beverages advertising on television</title><title>BMC public health</title><addtitle>BMC Public Health</addtitle><description>Television food advertising (TVFA) is the most dominant medium in the obesogenic environment promoting unhealthy food choices in children.
This cross-sectional study investigated children's attitudes towards TVFA by examining four well-cited induction factors namely advertisement recognition, favourite advertisement, purchase request, and product preference. Malaysian urban schoolchildren (7 to 12 years) of equal ethnic distribution were voluntarily recruited (n = 402). Questionnaire administration was facilitated using a food album of 24 advertised food products.
Majority of children were older (66.2 %), girls (56.7 %) with one-third either overweight or obese. TV viewing time for weekend was greater than weekdays (4.77 ± 2.60 vs 2.35 ± 1.40 h/day) and Malay children spent more time watching TV compared to Chinese (p < 0.001) and Indian (p < 0.05) children. Chinese children spent significantly more time surfing the internet compared to either Malay or Indian (p < 0.01). Median score trend was advertisement recognition > favourite advertisement and product preference > purchase request, and significantly greater (p < 0.001) for non-core than core food advertisements. TV viewing time and ethnicity significantly influenced all induction factors for non-core foods. After correcting for all influencing factors, 'favourite advertisement' (IRRfinal adj: 1.06; 95 % CI: 1.04 to 1.08), 'purchase request' (IRRfinal adj: 1.06; 95 % CI: 1.04 to 1.08) and 'product preference' (IRRfinal adj: 1.04; 95 % CI: 1.02 to 1.07) still were significantly associated with TV viewing time. For every additional hour of TV viewing, the incidence rates increased significantly by 1.04 to 1.06 for 'favourite advertisement', 'purchase request' and 'product preference' related to non-core foods amongst Malay and Indian children. However, Chinese children only demonstrated a significant association between TV viewing time and 'favourite advertisement' (IRRadj: 1.06; 95 % CI: 1.01 to 1.10).
This study highlights TVFA as a powerful medium predisposing the mind of children to non-core foods through appealing TV commercials, promoting purchase request and generating unhealthy food preferences in early childhood.</description><subject>Advertising as Topic - methods</subject><subject>Attitude to Health</subject><subject>Child</subject><subject>Child Behavior - psychology</subject><subject>Choice Behavior</subject><subject>Confidence Intervals</subject><subject>Cross-Sectional Studies</subject><subject>Female</subject><subject>Food Preferences - psychology</subject><subject>Forecasts and trends</subject><subject>Humans</subject><subject>Malaysia - epidemiology</subject><subject>Male</subject><subject>Odds Ratio</subject><subject>Pediatric Obesity - epidemiology</subject><subject>Psychological aspects</subject><subject>Public health</subject><subject>Surveys</subject><subject>Television - statistics & numerical data</subject><subject>Television and children</subject><issn>1471-2458</issn><issn>1471-2458</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2015</creationdate><recordtype>article</recordtype><sourceid>EIF</sourceid><sourceid>ABUWG</sourceid><sourceid>AFKRA</sourceid><sourceid>AZQEC</sourceid><sourceid>BENPR</sourceid><sourceid>CCPQU</sourceid><sourceid>DWQXO</sourceid><sourceid>GNUQQ</sourceid><recordid>eNptkltrFDEYhgdRbF39Ad5IwAu9mZrTHOJFoRRPUBFEr0Mm-WY3JZusSWZl-7P8hWa627IVyUVO7_t85MtbVS8JPiOkb98lQvte1Jg0NWWC1jePqlPCO1JT3vSPj9Yn1bOUrjEmXd_Qp9UJbXkjGCen1Z_voIz1S5RXgNbWGxRGpFfWmQgeWY8ipE3wCVAOaAzBIGW2ELNNxfQeKaRjSKlOoLMNXjmU8mR2M-SrcmqXrPIo6VUI7g76JiGVsy0ySAX6W0WTDuRSfYBCV8tydVQHBY8yONiWXfDPqyejcgleHOZF9fPjhx-Xn-urb5--XF5c1ZoLnusBt6DF2OGGmY4ZQWiDBSaEUUw5Z4yzRlDCewPDaIjSI4eetT0bQAOYDtiiOt9zN9OwBqPB56ic3ES7VnEng7Ly4Y23K7kMW8lbzAQnBfD2AIjh1wQpy7VNGpxTHsKUJOkoLd_YMlqkr_-RXocpln7Oqk50AvNb4EG1VA6k9WModfUMlRcNJ0XRldKL6uw_qjIMrK0OHkZbzh8YyN5w-5cRxvs3EiznoMl90GQJmpyDJm-K59Vxc-4dd8lifwFCQNIe</recordid><startdate>20151012</startdate><enddate>20151012</enddate><creator>Ng, See Hoe</creator><creator>Kelly, Bridget</creator><creator>Se, Chee Hee</creator><creator>Sahathevan, Sharmela</creator><creator>Chinna, Karuthan</creator><creator>Ismail, Mohd Noor</creator><creator>Karupaiah, Tilakavati</creator><general>BioMed Central Ltd</general><general>BioMed Central</general><scope>CGR</scope><scope>CUY</scope><scope>CVF</scope><scope>ECM</scope><scope>EIF</scope><scope>NPM</scope><scope>AAYXX</scope><scope>CITATION</scope><scope>3V.</scope><scope>7T2</scope><scope>7X7</scope><scope>7XB</scope><scope>88E</scope><scope>8C1</scope><scope>8FE</scope><scope>8FG</scope><scope>8FI</scope><scope>8FJ</scope><scope>8FK</scope><scope>ABJCF</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>AN0</scope><scope>ATCPS</scope><scope>AZQEC</scope><scope>BENPR</scope><scope>BGLVJ</scope><scope>BHPHI</scope><scope>C1K</scope><scope>CCPQU</scope><scope>DWQXO</scope><scope>FYUFA</scope><scope>GHDGH</scope><scope>GNUQQ</scope><scope>HCIFZ</scope><scope>K9.</scope><scope>L6V</scope><scope>M0S</scope><scope>M1P</scope><scope>M7S</scope><scope>PATMY</scope><scope>PIMPY</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>PRINS</scope><scope>PTHSS</scope><scope>PYCSY</scope><scope>7X8</scope><scope>5PM</scope></search><sort><creationdate>20151012</creationdate><title>Reading the mind of children in response to food advertising: a cross-sectional study of Malaysian schoolchildren's attitudes towards food and beverages advertising on television</title><author>Ng, See Hoe ; Kelly, Bridget ; Se, Chee Hee ; Sahathevan, Sharmela ; Chinna, Karuthan ; Ismail, Mohd Noor ; Karupaiah, Tilakavati</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c494t-b06ec9f7053d73d9125090113202443343592148debfd1acf4e83683beceed7e3</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2015</creationdate><topic>Advertising as Topic - methods</topic><topic>Attitude to Health</topic><topic>Child</topic><topic>Child Behavior - psychology</topic><topic>Choice Behavior</topic><topic>Confidence Intervals</topic><topic>Cross-Sectional Studies</topic><topic>Female</topic><topic>Food Preferences - psychology</topic><topic>Forecasts and trends</topic><topic>Humans</topic><topic>Malaysia - epidemiology</topic><topic>Male</topic><topic>Odds Ratio</topic><topic>Pediatric Obesity - epidemiology</topic><topic>Psychological aspects</topic><topic>Public health</topic><topic>Surveys</topic><topic>Television - statistics & numerical data</topic><topic>Television and children</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Ng, See Hoe</creatorcontrib><creatorcontrib>Kelly, Bridget</creatorcontrib><creatorcontrib>Se, Chee Hee</creatorcontrib><creatorcontrib>Sahathevan, Sharmela</creatorcontrib><creatorcontrib>Chinna, Karuthan</creatorcontrib><creatorcontrib>Ismail, Mohd Noor</creatorcontrib><creatorcontrib>Karupaiah, Tilakavati</creatorcontrib><collection>Medline</collection><collection>MEDLINE</collection><collection>MEDLINE (Ovid)</collection><collection>MEDLINE</collection><collection>MEDLINE</collection><collection>PubMed</collection><collection>CrossRef</collection><collection>ProQuest Central (Corporate)</collection><collection>Health and Safety Science Abstracts (Full archive)</collection><collection>Health & Medical Collection</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>Medical Database (Alumni Edition)</collection><collection>Public Health Database</collection><collection>ProQuest SciTech Collection</collection><collection>ProQuest Technology Collection</collection><collection>Hospital Premium Collection</collection><collection>Hospital Premium Collection (Alumni Edition)</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>Materials Science & Engineering Collection</collection><collection>ProQuest Central (Alumni Edition)</collection><collection>ProQuest Central UK/Ireland</collection><collection>British Nursing Database</collection><collection>Agricultural & Environmental Science Collection</collection><collection>ProQuest Central Essentials</collection><collection>ProQuest Central</collection><collection>Technology Collection</collection><collection>Natural Science Collection</collection><collection>Environmental Sciences and Pollution Management</collection><collection>ProQuest One Community College</collection><collection>ProQuest Central Korea</collection><collection>Health Research Premium Collection</collection><collection>Health Research Premium Collection (Alumni)</collection><collection>ProQuest Central Student</collection><collection>SciTech Premium Collection</collection><collection>ProQuest Health & Medical Complete (Alumni)</collection><collection>ProQuest Engineering Collection</collection><collection>Health & Medical Collection (Alumni Edition)</collection><collection>Medical Database</collection><collection>Engineering Database</collection><collection>Environmental Science Database</collection><collection>Publicly Available Content Database</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central China</collection><collection>Engineering Collection</collection><collection>Environmental Science Collection</collection><collection>MEDLINE - Academic</collection><collection>PubMed Central (Full Participant titles)</collection><jtitle>BMC public health</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Ng, See Hoe</au><au>Kelly, Bridget</au><au>Se, Chee Hee</au><au>Sahathevan, Sharmela</au><au>Chinna, Karuthan</au><au>Ismail, Mohd Noor</au><au>Karupaiah, Tilakavati</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Reading the mind of children in response to food advertising: a cross-sectional study of Malaysian schoolchildren's attitudes towards food and beverages advertising on television</atitle><jtitle>BMC public health</jtitle><addtitle>BMC Public Health</addtitle><date>2015-10-12</date><risdate>2015</risdate><volume>15</volume><issue>1</issue><spage>1047</spage><epage>1047</epage><pages>1047-1047</pages><artnum>1047</artnum><issn>1471-2458</issn><eissn>1471-2458</eissn><abstract>Television food advertising (TVFA) is the most dominant medium in the obesogenic environment promoting unhealthy food choices in children.
This cross-sectional study investigated children's attitudes towards TVFA by examining four well-cited induction factors namely advertisement recognition, favourite advertisement, purchase request, and product preference. Malaysian urban schoolchildren (7 to 12 years) of equal ethnic distribution were voluntarily recruited (n = 402). Questionnaire administration was facilitated using a food album of 24 advertised food products.
Majority of children were older (66.2 %), girls (56.7 %) with one-third either overweight or obese. TV viewing time for weekend was greater than weekdays (4.77 ± 2.60 vs 2.35 ± 1.40 h/day) and Malay children spent more time watching TV compared to Chinese (p < 0.001) and Indian (p < 0.05) children. Chinese children spent significantly more time surfing the internet compared to either Malay or Indian (p < 0.01). Median score trend was advertisement recognition > favourite advertisement and product preference > purchase request, and significantly greater (p < 0.001) for non-core than core food advertisements. TV viewing time and ethnicity significantly influenced all induction factors for non-core foods. After correcting for all influencing factors, 'favourite advertisement' (IRRfinal adj: 1.06; 95 % CI: 1.04 to 1.08), 'purchase request' (IRRfinal adj: 1.06; 95 % CI: 1.04 to 1.08) and 'product preference' (IRRfinal adj: 1.04; 95 % CI: 1.02 to 1.07) still were significantly associated with TV viewing time. For every additional hour of TV viewing, the incidence rates increased significantly by 1.04 to 1.06 for 'favourite advertisement', 'purchase request' and 'product preference' related to non-core foods amongst Malay and Indian children. However, Chinese children only demonstrated a significant association between TV viewing time and 'favourite advertisement' (IRRadj: 1.06; 95 % CI: 1.01 to 1.10).
This study highlights TVFA as a powerful medium predisposing the mind of children to non-core foods through appealing TV commercials, promoting purchase request and generating unhealthy food preferences in early childhood.</abstract><cop>England</cop><pub>BioMed Central Ltd</pub><pmid>26459341</pmid><doi>10.1186/s12889-015-2392-z</doi><tpages>1</tpages><oa>free_for_read</oa></addata></record> |
| fulltext | fulltext |
| identifier | ISSN: 1471-2458 |
| ispartof | BMC public health, 2015-10, Vol.15 (1), p.1047-1047, Article 1047 |
| issn | 1471-2458 1471-2458 |
| language | eng |
| recordid | cdi_pubmedcentral_primary_oai_pubmedcentral_nih_gov_4603941 |
| source | MEDLINE; DOAJ Directory of Open Access Journals; Springer Nature OA Free Journals; EZB-FREE-00999 freely available EZB journals; PubMed Central; SpringerLink Journals - AutoHoldings |
| subjects | Advertising as Topic - methods Attitude to Health Child Child Behavior - psychology Choice Behavior Confidence Intervals Cross-Sectional Studies Female Food Preferences - psychology Forecasts and trends Humans Malaysia - epidemiology Male Odds Ratio Pediatric Obesity - epidemiology Psychological aspects Public health Surveys Television - statistics & numerical data Television and children |
| title | Reading the mind of children in response to food advertising: a cross-sectional study of Malaysian schoolchildren's attitudes towards food and beverages advertising on television |
| url | https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2024-12-23T07%3A29%3A44IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-gale_pubme&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=Reading%20the%20mind%20of%20children%20in%20response%20to%20food%20advertising:%20a%20cross-sectional%20study%20of%20Malaysian%20schoolchildren's%20attitudes%20towards%20food%20and%20beverages%20advertising%20on%20television&rft.jtitle=BMC%20public%20health&rft.au=Ng,%20See%20Hoe&rft.date=2015-10-12&rft.volume=15&rft.issue=1&rft.spage=1047&rft.epage=1047&rft.pages=1047-1047&rft.artnum=1047&rft.issn=1471-2458&rft.eissn=1471-2458&rft_id=info:doi/10.1186/s12889-015-2392-z&rft_dat=%3Cgale_pubme%3EA541413760%3C/gale_pubme%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_pqid=1779790441&rft_id=info:pmid/26459341&rft_galeid=A541413760&rfr_iscdi=true |