The utility of Google Trends data to examine interest in cancer screening
ObjectivesWe examined the utility of January 2004 to April 2014 Google Trends data from information searches for cancer screenings and preparations as a complement to population screening data, which are traditionally estimated through costly population-level surveys.SettingState-level data across t...
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| creator | Schootman, M Toor, A Cavazos-Rehg, P Jeffe, D B McQueen, A Eberth, J Davidson, N O |
| description | ObjectivesWe examined the utility of January 2004 to April 2014 Google Trends data from information searches for cancer screenings and preparations as a complement to population screening data, which are traditionally estimated through costly population-level surveys.SettingState-level data across the USA.ParticipantsPersons who searched for terms related to cancer screening using Google, and persons who participated in the Behavioral Risk Factor Surveillance System (BRFSS).Primary and secondary outcome measures(1) State-level Google Trends data, providing relative search volume (RSV) data scaled to the highest search proportion per week (RSV100) for search terms over time since 2004 and across different geographical locations. (2) RSV of new screening tests, free/low-cost screening for breast and colorectal cancer, and new preparations for colonoscopy (Prepopik). (3) State-level breast, cervical, colorectal and prostate cancer screening rates.ResultsCorrelations between Google Trends and BRFSS data ranged from 0.55 for ever having had a colonoscopy to 0.14 for having a Pap smear within the past 3 years. Free/low-cost mammography and colonoscopy showed higher RSV during their respective cancer awareness months. RSV for Miralax remained stable, while interest in Prepopik increased over time. RSV for lung cancer screening, virtual colonoscopy and three-dimensional mammography was low.ConclusionsGoogle Trends data provides enormous scientific possibilities, but are not a suitable substitute for, but may complement, traditional data collection and analysis about cancer screening and related interests. |
| doi_str_mv | 10.1136/bmjopen-2014-006678 |
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(2) RSV of new screening tests, free/low-cost screening for breast and colorectal cancer, and new preparations for colonoscopy (Prepopik). (3) State-level breast, cervical, colorectal and prostate cancer screening rates.ResultsCorrelations between Google Trends and BRFSS data ranged from 0.55 for ever having had a colonoscopy to 0.14 for having a Pap smear within the past 3 years. Free/low-cost mammography and colonoscopy showed higher RSV during their respective cancer awareness months. RSV for Miralax remained stable, while interest in Prepopik increased over time. RSV for lung cancer screening, virtual colonoscopy and three-dimensional mammography was low.ConclusionsGoogle Trends data provides enormous scientific possibilities, but are not a suitable substitute for, but may complement, traditional data collection and analysis about cancer screening and related interests.</description><identifier>ISSN: 2044-6055</identifier><identifier>EISSN: 2044-6055</identifier><identifier>DOI: 10.1136/bmjopen-2014-006678</identifier><identifier>PMID: 26056120</identifier><language>eng</language><publisher>England: BMJ Publishing Group LTD</publisher><subject>Adolescent ; Adult ; Awareness ; Bias ; Colonoscopy ; Colorectal cancer ; Costs and Cost Analysis ; Data Collection - methods ; Early Detection of Cancer ; Female ; Health Behavior ; Humans ; Information Seeking Behavior ; Internet ; Male ; Mammography ; Mass Screening ; Neoplasms - diagnosis ; Patient Acceptance of Health Care ; Prostate cancer ; Public Health ; Search Engine - trends ; Surveys and Questionnaires ; Vaginal Smears</subject><ispartof>BMJ open, 2015-06, Vol.5 (6), p.e006678-e006678</ispartof><rights>Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://group.bmj.com/group/rights-licensing/permissions</rights><rights>Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://group.bmj.com/group/rights-licensing/permissions.</rights><rights>Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://group.bmj.com/group/rights-licensing/permissions 2015 This is an Open Access article distributed in accordance with the Creative Commons Attribution Non Commercial (CC BY-NC 4.0) license, which permits others to distribute, remix, adapt, build upon this work non-commercially, and license their derivative works on different terms, provided the original work is properly cited and the use is non-commercial. See: http://creativecommons.org/licenses/by-nc/4.0/ Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License.</rights><rights>Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://group.bmj.com/group/rights-licensing/permissions 2015</rights><lds50>peer_reviewed</lds50><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-b538t-bf852df445d38eaa2a6697b0fcdbcf10b7d7a6821c79e3f48865fdabf6aef3123</citedby><cites>FETCH-LOGICAL-b538t-bf852df445d38eaa2a6697b0fcdbcf10b7d7a6821c79e3f48865fdabf6aef3123</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttp://bmjopen.bmj.com/content/5/6/e006678.full.pdf$$EPDF$$P50$$Gbmj$$Hfree_for_read</linktopdf><linktohtml>$$Uhttp://bmjopen.bmj.com/content/5/6/e006678.full$$EHTML$$P50$$Gbmj$$Hfree_for_read</linktohtml><link.rule.ids>230,314,727,780,784,864,885,27549,27550,27924,27925,53791,53793,77601,77632</link.rule.ids><backlink>$$Uhttps://www.ncbi.nlm.nih.gov/pubmed/26056120$$D View this record in MEDLINE/PubMed$$Hfree_for_read</backlink></links><search><creatorcontrib>Schootman, M</creatorcontrib><creatorcontrib>Toor, A</creatorcontrib><creatorcontrib>Cavazos-Rehg, P</creatorcontrib><creatorcontrib>Jeffe, D B</creatorcontrib><creatorcontrib>McQueen, A</creatorcontrib><creatorcontrib>Eberth, J</creatorcontrib><creatorcontrib>Davidson, N O</creatorcontrib><title>The utility of Google Trends data to examine interest in cancer screening</title><title>BMJ open</title><addtitle>BMJ Open</addtitle><description>ObjectivesWe examined the utility of January 2004 to April 2014 Google Trends data from information searches for cancer screenings and preparations as a complement to population screening data, which are traditionally estimated through costly population-level surveys.SettingState-level data across the USA.ParticipantsPersons who searched for terms related to cancer screening using Google, and persons who participated in the Behavioral Risk Factor Surveillance System (BRFSS).Primary and secondary outcome measures(1) State-level Google Trends data, providing relative search volume (RSV) data scaled to the highest search proportion per week (RSV100) for search terms over time since 2004 and across different geographical locations. (2) RSV of new screening tests, free/low-cost screening for breast and colorectal cancer, and new preparations for colonoscopy (Prepopik). (3) State-level breast, cervical, colorectal and prostate cancer screening rates.ResultsCorrelations between Google Trends and BRFSS data ranged from 0.55 for ever having had a colonoscopy to 0.14 for having a Pap smear within the past 3 years. Free/low-cost mammography and colonoscopy showed higher RSV during their respective cancer awareness months. RSV for Miralax remained stable, while interest in Prepopik increased over time. RSV for lung cancer screening, virtual colonoscopy and three-dimensional mammography was low.ConclusionsGoogle Trends data provides enormous scientific possibilities, but are not a suitable substitute for, but may complement, traditional data collection and analysis about cancer screening and related interests.</description><subject>Adolescent</subject><subject>Adult</subject><subject>Awareness</subject><subject>Bias</subject><subject>Colonoscopy</subject><subject>Colorectal cancer</subject><subject>Costs and Cost Analysis</subject><subject>Data Collection - methods</subject><subject>Early Detection of Cancer</subject><subject>Female</subject><subject>Health Behavior</subject><subject>Humans</subject><subject>Information Seeking Behavior</subject><subject>Internet</subject><subject>Male</subject><subject>Mammography</subject><subject>Mass Screening</subject><subject>Neoplasms - diagnosis</subject><subject>Patient Acceptance of Health Care</subject><subject>Prostate cancer</subject><subject>Public Health</subject><subject>Search Engine - 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methods</topic><topic>Early Detection of Cancer</topic><topic>Female</topic><topic>Health Behavior</topic><topic>Humans</topic><topic>Information Seeking Behavior</topic><topic>Internet</topic><topic>Male</topic><topic>Mammography</topic><topic>Mass Screening</topic><topic>Neoplasms - diagnosis</topic><topic>Patient Acceptance of Health Care</topic><topic>Prostate cancer</topic><topic>Public Health</topic><topic>Search Engine - trends</topic><topic>Surveys and Questionnaires</topic><topic>Vaginal Smears</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Schootman, M</creatorcontrib><creatorcontrib>Toor, A</creatorcontrib><creatorcontrib>Cavazos-Rehg, P</creatorcontrib><creatorcontrib>Jeffe, D B</creatorcontrib><creatorcontrib>McQueen, A</creatorcontrib><creatorcontrib>Eberth, J</creatorcontrib><creatorcontrib>Davidson, N O</creatorcontrib><collection>BMJ Open Access Journals</collection><collection>BMJ Journals:Open Access</collection><collection>Medline</collection><collection>MEDLINE</collection><collection>MEDLINE (Ovid)</collection><collection>MEDLINE</collection><collection>MEDLINE</collection><collection>PubMed</collection><collection>CrossRef</collection><collection>ProQuest Central (Corporate)</collection><collection>Nursing & Allied Health Database</collection><collection>Health & Medical Collection</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>Medical Database (Alumni Edition)</collection><collection>Psychology Database (Alumni)</collection><collection>Hospital Premium Collection</collection><collection>Hospital Premium Collection (Alumni Edition)</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>ProQuest Central (Alumni Edition)</collection><collection>ProQuest Central UK/Ireland</collection><collection>ProQuest Central Essentials</collection><collection>ProQuest Central</collection><collection>BMJ Journals</collection><collection>ProQuest One Community College</collection><collection>ProQuest Central Korea</collection><collection>Health Research Premium Collection</collection><collection>Health Research Premium Collection (Alumni)</collection><collection>ProQuest Central Student</collection><collection>Consumer Health Database (Alumni Edition)</collection><collection>ProQuest Health & Medical Complete (Alumni)</collection><collection>Nursing & Allied Health Database (Alumni Edition)</collection><collection>Consumer Health Database</collection><collection>Health & Medical Collection (Alumni Edition)</collection><collection>Medical Database</collection><collection>Psychology Database</collection><collection>Nursing & Allied Health Premium</collection><collection>Publicly Available Content Database</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central China</collection><collection>ProQuest One Psychology</collection><collection>ProQuest Central Basic</collection><collection>MEDLINE - Academic</collection><collection>PubMed Central (Full Participant titles)</collection><jtitle>BMJ open</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Schootman, M</au><au>Toor, A</au><au>Cavazos-Rehg, P</au><au>Jeffe, D B</au><au>McQueen, A</au><au>Eberth, J</au><au>Davidson, N O</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>The utility of Google Trends data to examine interest in cancer screening</atitle><jtitle>BMJ open</jtitle><addtitle>BMJ Open</addtitle><date>2015-06-08</date><risdate>2015</risdate><volume>5</volume><issue>6</issue><spage>e006678</spage><epage>e006678</epage><pages>e006678-e006678</pages><issn>2044-6055</issn><eissn>2044-6055</eissn><abstract>ObjectivesWe examined the utility of January 2004 to April 2014 Google Trends data from information searches for cancer screenings and preparations as a complement to population screening data, which are traditionally estimated through costly population-level surveys.SettingState-level data across the USA.ParticipantsPersons who searched for terms related to cancer screening using Google, and persons who participated in the Behavioral Risk Factor Surveillance System (BRFSS).Primary and secondary outcome measures(1) State-level Google Trends data, providing relative search volume (RSV) data scaled to the highest search proportion per week (RSV100) for search terms over time since 2004 and across different geographical locations. (2) RSV of new screening tests, free/low-cost screening for breast and colorectal cancer, and new preparations for colonoscopy (Prepopik). (3) State-level breast, cervical, colorectal and prostate cancer screening rates.ResultsCorrelations between Google Trends and BRFSS data ranged from 0.55 for ever having had a colonoscopy to 0.14 for having a Pap smear within the past 3 years. Free/low-cost mammography and colonoscopy showed higher RSV during their respective cancer awareness months. RSV for Miralax remained stable, while interest in Prepopik increased over time. RSV for lung cancer screening, virtual colonoscopy and three-dimensional mammography was low.ConclusionsGoogle Trends data provides enormous scientific possibilities, but are not a suitable substitute for, but may complement, traditional data collection and analysis about cancer screening and related interests.</abstract><cop>England</cop><pub>BMJ Publishing Group LTD</pub><pmid>26056120</pmid><doi>10.1136/bmjopen-2014-006678</doi><oa>free_for_read</oa></addata></record> |
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| subjects | Adolescent Adult Awareness Bias Colonoscopy Colorectal cancer Costs and Cost Analysis Data Collection - methods Early Detection of Cancer Female Health Behavior Humans Information Seeking Behavior Internet Male Mammography Mass Screening Neoplasms - diagnosis Patient Acceptance of Health Care Prostate cancer Public Health Search Engine - trends Surveys and Questionnaires Vaginal Smears |
| title | The utility of Google Trends data to examine interest in cancer screening |
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