Packaging digital culture to young smokers

According to a spokesman for British American Tobacco (BAT), the launch of the Switch/Convertibles sub-brand was 'the largest scale activity in the history of BAT Russia' ensuring that 'BAT is well positioned to take advantage of this new technology.' 13 The packs, through their...

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Bibliographische Detailangaben
Veröffentlicht in:	Tobacco control 2015-05, Vol.24 (3), p.303-305
Hauptverfasser:	Savelli, Mat, O'Connor, Shawn C, Di Sante, Emily, Cohen, Joanna E
Format:	Artikel
Sprache:	eng
Schlagworte:	Age Factors Cellular telephones Cigarettes Consumer Behavior Consumers Digital audio players Digital cameras Digital technology Humans Industry Watch Internet Libraries Marketing - methods Package design Packaging Product Packaging - methods Smartphones Smoking Social networks Social research Tobacco Tobacco industry Tobacco Industry - methods Tobacco Products
Online-Zugang:	Volltext
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