Cigarette brand loyalty in Australia: findings from the ITC Four Country Survey
Background and aim There is little academic research on tobacco brand loyalty and switching, and even less in restrictive marketing environments such as Australia. This paper examines tobacco brand family loyalty, reasons for choice of brand and the relation between these and sociodemographic variab...
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| Veröffentlicht in: | Tobacco control 2014-03, Vol.23 (suppl 1), p.i73-i79 |
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| creator | Cowie, Genevieve A Swift, Elena Borland, Ron Chaloupka, Frank J Fong, Geoffrey T |
| description | Background and aim There is little academic research on tobacco brand loyalty and switching, and even less in restrictive marketing environments such as Australia. This paper examines tobacco brand family loyalty, reasons for choice of brand and the relation between these and sociodemographic variables over a period of 10 years in Australia. Methods Data from current Australian smokers from 9 waves of the International Tobacco Control Policy Evaluation 4-Country Survey covering the period from 2002 to early 2012. Key measures reported were having a regular brand, use for at least 1 year, brand stability (derived from same reported brand at successive waves), and reasons for choosing brands. Results Measures of brand loyalty showed little change across the period, with around 80% brand stability and 95% reporting a regular brand. Older adults were more brand-loyal than those under 25. Young people's brand choice was influenced more by friends, whereas older adults were more concerned about health. Price was the most reported reason for brand switching. Those in the higher income tertiles showed more loyalty than those in the lowest. The least addicted smokers also showed less brand loyalty. We found no clear relationship between brand loyalty and policies that were implemented to affect tobacco use. Conclusions Levels of brand loyalty in Australia are quite high and consistent, and do not appear to have been influenced greatly by changes in tobacco control policies. |
| doi_str_mv | 10.1136/tobaccocontrol-2013-051071 |
| format | Article |
| fullrecord | <record><control><sourceid>jstor_pubme</sourceid><recordid>TN_cdi_pubmedcentral_primary_oai_pubmedcentral_nih_gov_4426261</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><jstor_id>43289468</jstor_id><sourcerecordid>43289468</sourcerecordid><originalsourceid>FETCH-LOGICAL-b522t-2209b1e420b9c9835b8e6d5234a3fb550fccc519ebda771b0c974124ed08ab323</originalsourceid><addsrcrecordid>eNqVkUlPwzAUhC0EgrL8BJAF54DXLD0goYilUqUegLNlO06bKo3BdpDy73EVqOiRkw_zvXnjNwBcY3SLMU3vglVSa6ttF5xtE4IwTRDHKMMHYIJZmieU4vwQTFCRsoTxlJ6AU-_XKIIZx8fghDCU5SjjE7Aom6V0JgQDlZNdBVs7yDYMsOngQ--Dk20jp7Buuqrplh7Wzm5gWBk4eyvhk-0dLG0fcwzwtXdfZjgHR7Vsvbn4ec_A-9PjW_mSzBfPs_JhnihOSEgIQYXChhGkCl3klKvcpBUnlElaK85RrbXmuDCqklmGFdJFxjBhpkK5VJTQM3A_-n70amMqbbptVPHhmo10g7CyEftK16zE0n4JxkhKUhwNbn4MnP3sjQ9iHX_TxcwCZzkh8VQIRWo6UtpZ752pdxswEtsyxH4ZYluGGMuIw1d_M-5Gf68fgcsRWPtg3U5nlORFrDHqfNTVZv2fxd-X26Z9</addsrcrecordid><sourcetype>Open Access Repository</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>1782213700</pqid></control><display><type>article</type><title>Cigarette brand loyalty in Australia: findings from the ITC Four Country Survey</title><source>MEDLINE</source><source>BMJ Journals - NESLi2</source><source>Jstor Complete Legacy</source><creator>Cowie, Genevieve A ; Swift, Elena ; Borland, Ron ; Chaloupka, Frank J ; Fong, Geoffrey T</creator><creatorcontrib>Cowie, Genevieve A ; Swift, Elena ; Borland, Ron ; Chaloupka, Frank J ; Fong, Geoffrey T</creatorcontrib><description>Background and aim There is little academic research on tobacco brand loyalty and switching, and even less in restrictive marketing environments such as Australia. This paper examines tobacco brand family loyalty, reasons for choice of brand and the relation between these and sociodemographic variables over a period of 10 years in Australia. Methods Data from current Australian smokers from 9 waves of the International Tobacco Control Policy Evaluation 4-Country Survey covering the period from 2002 to early 2012. Key measures reported were having a regular brand, use for at least 1 year, brand stability (derived from same reported brand at successive waves), and reasons for choosing brands. Results Measures of brand loyalty showed little change across the period, with around 80% brand stability and 95% reporting a regular brand. Older adults were more brand-loyal than those under 25. Young people's brand choice was influenced more by friends, whereas older adults were more concerned about health. Price was the most reported reason for brand switching. Those in the higher income tertiles showed more loyalty than those in the lowest. The least addicted smokers also showed less brand loyalty. We found no clear relationship between brand loyalty and policies that were implemented to affect tobacco use. Conclusions Levels of brand loyalty in Australia are quite high and consistent, and do not appear to have been influenced greatly by changes in tobacco control policies.</description><identifier>ISSN: 0964-4563</identifier><identifier>EISSN: 1468-3318</identifier><identifier>DOI: 10.1136/tobaccocontrol-2013-051071</identifier><identifier>PMID: 24078075</identifier><language>eng</language><publisher>England: BMJ Publishing Group</publisher><subject>Adolescent ; Adult ; Advertising ; Age Factors ; Australia - epidemiology ; Bans ; Brand loyalty ; Brand switching ; Brands ; Choice Behavior ; Cigarette smoking ; Cigarettes ; Data Collection ; Female ; Humans ; Interviews ; Male ; Medical research ; Middle Aged ; Older people ; Product choice ; Public Policy ; Smoking ; Smoking - epidemiology ; Smoking - psychology ; Smoking cessation ; Socioeconomic Factors ; Tobacco ; Tobacco industry ; Tobacco Products - statistics & numerical data ; Tobacco smoking ; Tobacco Use Disorder - epidemiology ; Tobacco Use Disorder - psychology ; Young Adult</subject><ispartof>Tobacco control, 2014-03, Vol.23 (suppl 1), p.i73-i79</ispartof><rights>Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://group.bmj.com/group/rights-licensing/permissions</rights><rights>2014 BMJ Publishing Group</rights><rights>Copyright: 2014 Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://group.bmj.com/group/rights-licensing/permissions</rights><lds50>peer_reviewed</lds50><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-b522t-2209b1e420b9c9835b8e6d5234a3fb550fccc519ebda771b0c974124ed08ab323</citedby><cites>FETCH-LOGICAL-b522t-2209b1e420b9c9835b8e6d5234a3fb550fccc519ebda771b0c974124ed08ab323</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://tobaccocontrol.bmj.com/content/23/suppl_1/i73.full.pdf$$EPDF$$P50$$Gbmj$$H</linktopdf><linktohtml>$$Uhttps://tobaccocontrol.bmj.com/content/23/suppl_1/i73.full$$EHTML$$P50$$Gbmj$$H</linktohtml><link.rule.ids>114,115,230,314,780,784,803,885,3196,23571,27924,27925,58017,58250,77600,77631</link.rule.ids><backlink>$$Uhttps://www.ncbi.nlm.nih.gov/pubmed/24078075$$D View this record in MEDLINE/PubMed$$Hfree_for_read</backlink></links><search><creatorcontrib>Cowie, Genevieve A</creatorcontrib><creatorcontrib>Swift, Elena</creatorcontrib><creatorcontrib>Borland, Ron</creatorcontrib><creatorcontrib>Chaloupka, Frank J</creatorcontrib><creatorcontrib>Fong, Geoffrey T</creatorcontrib><title>Cigarette brand loyalty in Australia: findings from the ITC Four Country Survey</title><title>Tobacco control</title><addtitle>Tob Control</addtitle><description>Background and aim There is little academic research on tobacco brand loyalty and switching, and even less in restrictive marketing environments such as Australia. This paper examines tobacco brand family loyalty, reasons for choice of brand and the relation between these and sociodemographic variables over a period of 10 years in Australia. Methods Data from current Australian smokers from 9 waves of the International Tobacco Control Policy Evaluation 4-Country Survey covering the period from 2002 to early 2012. Key measures reported were having a regular brand, use for at least 1 year, brand stability (derived from same reported brand at successive waves), and reasons for choosing brands. Results Measures of brand loyalty showed little change across the period, with around 80% brand stability and 95% reporting a regular brand. Older adults were more brand-loyal than those under 25. Young people's brand choice was influenced more by friends, whereas older adults were more concerned about health. Price was the most reported reason for brand switching. Those in the higher income tertiles showed more loyalty than those in the lowest. The least addicted smokers also showed less brand loyalty. We found no clear relationship between brand loyalty and policies that were implemented to affect tobacco use. Conclusions Levels of brand loyalty in Australia are quite high and consistent, and do not appear to have been influenced greatly by changes in tobacco control policies.</description><subject>Adolescent</subject><subject>Adult</subject><subject>Advertising</subject><subject>Age Factors</subject><subject>Australia - epidemiology</subject><subject>Bans</subject><subject>Brand loyalty</subject><subject>Brand switching</subject><subject>Brands</subject><subject>Choice Behavior</subject><subject>Cigarette smoking</subject><subject>Cigarettes</subject><subject>Data Collection</subject><subject>Female</subject><subject>Humans</subject><subject>Interviews</subject><subject>Male</subject><subject>Medical research</subject><subject>Middle Aged</subject><subject>Older people</subject><subject>Product choice</subject><subject>Public Policy</subject><subject>Smoking</subject><subject>Smoking - epidemiology</subject><subject>Smoking - psychology</subject><subject>Smoking cessation</subject><subject>Socioeconomic Factors</subject><subject>Tobacco</subject><subject>Tobacco industry</subject><subject>Tobacco Products - statistics & numerical data</subject><subject>Tobacco smoking</subject><subject>Tobacco Use Disorder - epidemiology</subject><subject>Tobacco Use Disorder - psychology</subject><subject>Young Adult</subject><issn>0964-4563</issn><issn>1468-3318</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2014</creationdate><recordtype>article</recordtype><sourceid>EIF</sourceid><sourceid>ABUWG</sourceid><sourceid>AFKRA</sourceid><sourceid>AZQEC</sourceid><sourceid>BENPR</sourceid><sourceid>CCPQU</sourceid><sourceid>DWQXO</sourceid><recordid>eNqVkUlPwzAUhC0EgrL8BJAF54DXLD0goYilUqUegLNlO06bKo3BdpDy73EVqOiRkw_zvXnjNwBcY3SLMU3vglVSa6ttF5xtE4IwTRDHKMMHYIJZmieU4vwQTFCRsoTxlJ6AU-_XKIIZx8fghDCU5SjjE7Aom6V0JgQDlZNdBVs7yDYMsOngQ--Dk20jp7Buuqrplh7Wzm5gWBk4eyvhk-0dLG0fcwzwtXdfZjgHR7Vsvbn4ec_A-9PjW_mSzBfPs_JhnihOSEgIQYXChhGkCl3klKvcpBUnlElaK85RrbXmuDCqklmGFdJFxjBhpkK5VJTQM3A_-n70amMqbbptVPHhmo10g7CyEftK16zE0n4JxkhKUhwNbn4MnP3sjQ9iHX_TxcwCZzkh8VQIRWo6UtpZ752pdxswEtsyxH4ZYluGGMuIw1d_M-5Gf68fgcsRWPtg3U5nlORFrDHqfNTVZv2fxd-X26Z9</recordid><startdate>20140301</startdate><enddate>20140301</enddate><creator>Cowie, Genevieve A</creator><creator>Swift, Elena</creator><creator>Borland, Ron</creator><creator>Chaloupka, Frank J</creator><creator>Fong, Geoffrey T</creator><general>BMJ Publishing Group</general><general>BMJ Publishing Group LTD</general><scope>CGR</scope><scope>CUY</scope><scope>CVF</scope><scope>ECM</scope><scope>EIF</scope><scope>NPM</scope><scope>AAYXX</scope><scope>CITATION</scope><scope>3V.</scope><scope>7WY</scope><scope>7X2</scope><scope>7X7</scope><scope>7XB</scope><scope>883</scope><scope>88E</scope><scope>8FE</scope><scope>8FH</scope><scope>8FI</scope><scope>8FJ</scope><scope>8FK</scope><scope>8FL</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>ATCPS</scope><scope>AZQEC</scope><scope>BENPR</scope><scope>BEZIV</scope><scope>BHPHI</scope><scope>BTHHO</scope><scope>CCPQU</scope><scope>DWQXO</scope><scope>FRNLG</scope><scope>FYUFA</scope><scope>GHDGH</scope><scope>HCIFZ</scope><scope>K60</scope><scope>K6~</scope><scope>K9-</scope><scope>K9.</scope><scope>M0F</scope><scope>M0K</scope><scope>M0R</scope><scope>M0S</scope><scope>M1P</scope><scope>PQBIZ</scope><scope>PQBZA</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>Q9U</scope><scope>5PM</scope></search><sort><creationdate>20140301</creationdate><title>Cigarette brand loyalty in Australia: findings from the ITC Four Country Survey</title><author>Cowie, Genevieve A ; Swift, Elena ; Borland, Ron ; Chaloupka, Frank J ; Fong, Geoffrey T</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-b522t-2209b1e420b9c9835b8e6d5234a3fb550fccc519ebda771b0c974124ed08ab323</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2014</creationdate><topic>Adolescent</topic><topic>Adult</topic><topic>Advertising</topic><topic>Age Factors</topic><topic>Australia - epidemiology</topic><topic>Bans</topic><topic>Brand loyalty</topic><topic>Brand switching</topic><topic>Brands</topic><topic>Choice Behavior</topic><topic>Cigarette smoking</topic><topic>Cigarettes</topic><topic>Data Collection</topic><topic>Female</topic><topic>Humans</topic><topic>Interviews</topic><topic>Male</topic><topic>Medical research</topic><topic>Middle Aged</topic><topic>Older people</topic><topic>Product choice</topic><topic>Public Policy</topic><topic>Smoking</topic><topic>Smoking - epidemiology</topic><topic>Smoking - psychology</topic><topic>Smoking cessation</topic><topic>Socioeconomic Factors</topic><topic>Tobacco</topic><topic>Tobacco industry</topic><topic>Tobacco Products - statistics & numerical data</topic><topic>Tobacco smoking</topic><topic>Tobacco Use Disorder - epidemiology</topic><topic>Tobacco Use Disorder - psychology</topic><topic>Young Adult</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Cowie, Genevieve A</creatorcontrib><creatorcontrib>Swift, Elena</creatorcontrib><creatorcontrib>Borland, Ron</creatorcontrib><creatorcontrib>Chaloupka, Frank J</creatorcontrib><creatorcontrib>Fong, Geoffrey T</creatorcontrib><collection>Medline</collection><collection>MEDLINE</collection><collection>MEDLINE (Ovid)</collection><collection>MEDLINE</collection><collection>MEDLINE</collection><collection>PubMed</collection><collection>CrossRef</collection><collection>ProQuest Central (Corporate)</collection><collection>Access via ABI/INFORM (ProQuest)</collection><collection>Agricultural Science Collection</collection><collection>Health & Medical Collection</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>ABI/INFORM Trade & Industry (Alumni Edition)</collection><collection>Medical Database (Alumni Edition)</collection><collection>ProQuest SciTech Collection</collection><collection>ProQuest Natural Science Collection</collection><collection>Hospital Premium Collection</collection><collection>Hospital Premium Collection (Alumni Edition)</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>ABI/INFORM Collection (Alumni Edition)</collection><collection>ProQuest Central (Alumni Edition)</collection><collection>ProQuest Central UK/Ireland</collection><collection>Agricultural & Environmental Science Collection</collection><collection>ProQuest Central Essentials</collection><collection>ProQuest Central</collection><collection>Business Premium Collection</collection><collection>Natural Science Collection</collection><collection>BMJ Journals</collection><collection>ProQuest One Community College</collection><collection>ProQuest Central Korea</collection><collection>Business Premium Collection (Alumni)</collection><collection>Health Research Premium Collection</collection><collection>Health Research Premium Collection (Alumni)</collection><collection>SciTech Premium Collection</collection><collection>ProQuest Business Collection (Alumni Edition)</collection><collection>ProQuest Business Collection</collection><collection>Consumer Health Database (Alumni Edition)</collection><collection>ProQuest Health & Medical Complete (Alumni)</collection><collection>ABI/INFORM Trade & Industry</collection><collection>Agricultural Science Database</collection><collection>Consumer Health Database</collection><collection>Health & Medical Collection (Alumni Edition)</collection><collection>Medical Database</collection><collection>ProQuest One Business</collection><collection>ProQuest One Business (Alumni)</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central Basic</collection><collection>PubMed Central (Full Participant titles)</collection><jtitle>Tobacco control</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Cowie, Genevieve A</au><au>Swift, Elena</au><au>Borland, Ron</au><au>Chaloupka, Frank J</au><au>Fong, Geoffrey T</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Cigarette brand loyalty in Australia: findings from the ITC Four Country Survey</atitle><jtitle>Tobacco control</jtitle><addtitle>Tob Control</addtitle><date>2014-03-01</date><risdate>2014</risdate><volume>23</volume><issue>suppl 1</issue><spage>i73</spage><epage>i79</epage><pages>i73-i79</pages><issn>0964-4563</issn><eissn>1468-3318</eissn><abstract>Background and aim There is little academic research on tobacco brand loyalty and switching, and even less in restrictive marketing environments such as Australia. This paper examines tobacco brand family loyalty, reasons for choice of brand and the relation between these and sociodemographic variables over a period of 10 years in Australia. Methods Data from current Australian smokers from 9 waves of the International Tobacco Control Policy Evaluation 4-Country Survey covering the period from 2002 to early 2012. Key measures reported were having a regular brand, use for at least 1 year, brand stability (derived from same reported brand at successive waves), and reasons for choosing brands. Results Measures of brand loyalty showed little change across the period, with around 80% brand stability and 95% reporting a regular brand. Older adults were more brand-loyal than those under 25. Young people's brand choice was influenced more by friends, whereas older adults were more concerned about health. Price was the most reported reason for brand switching. Those in the higher income tertiles showed more loyalty than those in the lowest. The least addicted smokers also showed less brand loyalty. We found no clear relationship between brand loyalty and policies that were implemented to affect tobacco use. Conclusions Levels of brand loyalty in Australia are quite high and consistent, and do not appear to have been influenced greatly by changes in tobacco control policies.</abstract><cop>England</cop><pub>BMJ Publishing Group</pub><pmid>24078075</pmid><doi>10.1136/tobaccocontrol-2013-051071</doi><oa>free_for_read</oa></addata></record> |
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| subjects | Adolescent Adult Advertising Age Factors Australia - epidemiology Bans Brand loyalty Brand switching Brands Choice Behavior Cigarette smoking Cigarettes Data Collection Female Humans Interviews Male Medical research Middle Aged Older people Product choice Public Policy Smoking Smoking - epidemiology Smoking - psychology Smoking cessation Socioeconomic Factors Tobacco Tobacco industry Tobacco Products - statistics & numerical data Tobacco smoking Tobacco Use Disorder - epidemiology Tobacco Use Disorder - psychology Young Adult |
| title | Cigarette brand loyalty in Australia: findings from the ITC Four Country Survey |
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