Receptivity to cigarette and tobacco control messages and adolescent smoking initiation
Background Tobacco industry cigarette advertising is associated with increased adolescent smoking, while counter tobacco advertising is associated with reduced smoking. As these campaigns compete for influence, there is a need to understand their inter-relationship on youth smoking. Methods This stu...
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description | Background Tobacco industry cigarette advertising is associated with increased adolescent smoking, while counter tobacco advertising is associated with reduced smoking. As these campaigns compete for influence, there is a need to understand their inter-relationship on youth smoking. Methods This study reports data from a national population of families (n=1036) with an oldest child aged 10–13 years, identified by random digit dialling. Parent and child dyads completed baseline questionnaires in 2003. Adolescents were resurveyed in 2007–2008 (response rate 74%). Adjusted logistic regression explores associations between receptivity to cigarette and tobacco control advertising and adolescent smoking initiation. Results In 2007–2008, 57.9% of adolescents reported a favourite tobacco control advertisement and 43.3% reported being receptive to cigarette advertisements. Thirty per cent reported receptivity to cigarette and tobacco control advertisements. Among those receptive to cigarette advertising, having a favourite anti-smoking advertisement had a borderline significant association with a 30% lower smoking rate. Anti-industry tobacco control messages were three times more likely to be favourites of those who were receptive to cigarette advertising than other tobacco control advertising. Conclusions Receptivity to tobacco control advertising appeared to ameliorate the promotion of initiation from cigarette advertising. Anti-industry advertising appears to be the most effective counter for tobacco control and should be considered for wider use. A larger longitudinal study is needed to confirm these findings. |
doi_str_mv | 10.1136/tobaccocontrol-2013-051187 |
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As these campaigns compete for influence, there is a need to understand their inter-relationship on youth smoking. Methods This study reports data from a national population of families (n=1036) with an oldest child aged 10–13 years, identified by random digit dialling. Parent and child dyads completed baseline questionnaires in 2003. Adolescents were resurveyed in 2007–2008 (response rate 74%). Adjusted logistic regression explores associations between receptivity to cigarette and tobacco control advertising and adolescent smoking initiation. Results In 2007–2008, 57.9% of adolescents reported a favourite tobacco control advertisement and 43.3% reported being receptive to cigarette advertisements. Thirty per cent reported receptivity to cigarette and tobacco control advertisements. Among those receptive to cigarette advertising, having a favourite anti-smoking advertisement had a borderline significant association with a 30% lower smoking rate. Anti-industry tobacco control messages were three times more likely to be favourites of those who were receptive to cigarette advertising than other tobacco control advertising. Conclusions Receptivity to tobacco control advertising appeared to ameliorate the promotion of initiation from cigarette advertising. Anti-industry advertising appears to be the most effective counter for tobacco control and should be considered for wider use. A larger longitudinal study is needed to confirm these findings.</description><identifier>ISSN: 0964-4563</identifier><identifier>EISSN: 1468-3318</identifier><identifier>DOI: 10.1136/tobaccocontrol-2013-051187</identifier><identifier>PMID: 24503771</identifier><language>eng</language><publisher>England: BMJ Publishing Group</publisher><subject>Adolescent ; Adolescent Behavior - psychology ; Adolescents ; Adult ; Advertising ; Advertising as Topic - statistics & numerical data ; Behavior ; Children & youth ; Cigarettes ; Consumer Behavior - statistics & numerical data ; Family income ; Female ; Gender ; Health behavior ; Households ; Humans ; Liquor ; Logistic Models ; Longitudinal studies ; Male ; Nominations ; Secondary schools ; Smoking ; Smoking - epidemiology ; Smoking - psychology ; Smoking Cessation - methods ; Smoking Cessation - psychology ; Smoking Prevention ; Teenagers ; Tobacco ; Tobacco industry ; United States - epidemiology</subject><ispartof>Tobacco control, 2015-05, Vol.24 (3), p.281-284</ispartof><rights>Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://group.bmj.com/group/rights-licensing/permissions</rights><rights>2015 BMJ Publishing Group</rights><rights>Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://group.bmj.com/group/rights-licensing/permissions.</rights><rights>Copyright: 2015 Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://group.bmj.com/group/rights-licensing/permissions</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://tobaccocontrol.bmj.com/content/24/3/281.full.pdf$$EPDF$$P50$$Gbmj$$H</linktopdf><linktohtml>$$Uhttps://tobaccocontrol.bmj.com/content/24/3/281.full$$EHTML$$P50$$Gbmj$$H</linktohtml><link.rule.ids>114,115,230,315,781,785,804,886,23576,27929,27930,58022,58255,77605,77636</link.rule.ids><backlink>$$Uhttps://www.ncbi.nlm.nih.gov/pubmed/24503771$$D View this record in MEDLINE/PubMed$$Hfree_for_read</backlink></links><search><creatorcontrib>Emory, Kristen T</creatorcontrib><creatorcontrib>Messer, Karen</creatorcontrib><creatorcontrib>Vera, Lisa</creatorcontrib><creatorcontrib>Ojeda, Norma</creatorcontrib><creatorcontrib>Elder, John P</creatorcontrib><creatorcontrib>Usita, Paula</creatorcontrib><creatorcontrib>Pierce, John P</creatorcontrib><title>Receptivity to cigarette and tobacco control messages and adolescent smoking initiation</title><title>Tobacco control</title><addtitle>Tob Control</addtitle><description>Background Tobacco industry cigarette advertising is associated with increased adolescent smoking, while counter tobacco advertising is associated with reduced smoking. As these campaigns compete for influence, there is a need to understand their inter-relationship on youth smoking. Methods This study reports data from a national population of families (n=1036) with an oldest child aged 10–13 years, identified by random digit dialling. Parent and child dyads completed baseline questionnaires in 2003. Adolescents were resurveyed in 2007–2008 (response rate 74%). Adjusted logistic regression explores associations between receptivity to cigarette and tobacco control advertising and adolescent smoking initiation. Results In 2007–2008, 57.9% of adolescents reported a favourite tobacco control advertisement and 43.3% reported being receptive to cigarette advertisements. Thirty per cent reported receptivity to cigarette and tobacco control advertisements. Among those receptive to cigarette advertising, having a favourite anti-smoking advertisement had a borderline significant association with a 30% lower smoking rate. Anti-industry tobacco control messages were three times more likely to be favourites of those who were receptive to cigarette advertising than other tobacco control advertising. Conclusions Receptivity to tobacco control advertising appeared to ameliorate the promotion of initiation from cigarette advertising. Anti-industry advertising appears to be the most effective counter for tobacco control and should be considered for wider use. A larger longitudinal study is needed to confirm these findings.</description><subject>Adolescent</subject><subject>Adolescent Behavior - psychology</subject><subject>Adolescents</subject><subject>Adult</subject><subject>Advertising</subject><subject>Advertising as Topic - statistics & numerical data</subject><subject>Behavior</subject><subject>Children & youth</subject><subject>Cigarettes</subject><subject>Consumer Behavior - statistics & numerical data</subject><subject>Family income</subject><subject>Female</subject><subject>Gender</subject><subject>Health behavior</subject><subject>Households</subject><subject>Humans</subject><subject>Liquor</subject><subject>Logistic Models</subject><subject>Longitudinal studies</subject><subject>Male</subject><subject>Nominations</subject><subject>Secondary schools</subject><subject>Smoking</subject><subject>Smoking - epidemiology</subject><subject>Smoking - psychology</subject><subject>Smoking Cessation - methods</subject><subject>Smoking Cessation - psychology</subject><subject>Smoking Prevention</subject><subject>Teenagers</subject><subject>Tobacco</subject><subject>Tobacco industry</subject><subject>United States - epidemiology</subject><issn>0964-4563</issn><issn>1468-3318</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2015</creationdate><recordtype>article</recordtype><sourceid>EIF</sourceid><sourceid>ABUWG</sourceid><sourceid>AFKRA</sourceid><sourceid>AZQEC</sourceid><sourceid>BENPR</sourceid><sourceid>CCPQU</sourceid><sourceid>DWQXO</sourceid><recordid>eNqFks1O3DAUhS1EBVPgEUARbLpJ8Y3_N0hoBG0lpEoViKVlJ87gIbGH2IPE2zdhpgi6YeXFd3Tu8b0HoVPA3wEIP8_RmrqOdQx5iF1ZYSAlZgBS7KAZUC5LQkDuohlWnJaUcbKPvqa0xKNQMNhD-xVlmAgBM3T_x9Vulf2zzy9FjkXtF2ZwObvChKbYTiq2o4repWQWLr1C08TOpdqFXKQ-PvqwKHzw2ZvsYzhEX1rTJXe0fQ_Q3fXV7fxnefP7x6_55U1pKWe5tI2yLauUgJpyo5gkIBrqKtJwSzBmDZWkxdIYpbhwUgkurJGNbEVrRWUwOUAXG9_V2vaumdIMptOrwfdmeNHReP2RBP-gF_FZU0KooNVo8G1rMMSntUtZ9378VNeZ4OI6aZBYcslBks-lfNwuV1RMrmf_SZdxPYRxExqEBMWEUpPhyfvwb6n_nWcUHG8Ey5Tj8I5LWlEhR8423PbLNwpYTzXRH2uip5roTU3IXzFJsqw</recordid><startdate>20150501</startdate><enddate>20150501</enddate><creator>Emory, Kristen T</creator><creator>Messer, Karen</creator><creator>Vera, Lisa</creator><creator>Ojeda, Norma</creator><creator>Elder, John P</creator><creator>Usita, Paula</creator><creator>Pierce, John P</creator><general>BMJ Publishing Group</general><general>BMJ Publishing Group LTD</general><scope>CGR</scope><scope>CUY</scope><scope>CVF</scope><scope>ECM</scope><scope>EIF</scope><scope>NPM</scope><scope>3V.</scope><scope>7WY</scope><scope>7X2</scope><scope>7X7</scope><scope>7XB</scope><scope>883</scope><scope>88E</scope><scope>8FE</scope><scope>8FH</scope><scope>8FI</scope><scope>8FJ</scope><scope>8FK</scope><scope>8FL</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>ATCPS</scope><scope>AZQEC</scope><scope>BENPR</scope><scope>BEZIV</scope><scope>BHPHI</scope><scope>BTHHO</scope><scope>CCPQU</scope><scope>DWQXO</scope><scope>FRNLG</scope><scope>FYUFA</scope><scope>GHDGH</scope><scope>HCIFZ</scope><scope>K60</scope><scope>K6~</scope><scope>K9-</scope><scope>K9.</scope><scope>M0F</scope><scope>M0K</scope><scope>M0R</scope><scope>M0S</scope><scope>M1P</scope><scope>PQBIZ</scope><scope>PQBZA</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>Q9U</scope><scope>7X8</scope><scope>7U7</scope><scope>C1K</scope><scope>5PM</scope></search><sort><creationdate>20150501</creationdate><title>Receptivity to cigarette and tobacco control messages and adolescent smoking initiation</title><author>Emory, Kristen T ; Messer, Karen ; Vera, Lisa ; Ojeda, Norma ; Elder, John P ; Usita, Paula ; Pierce, John P</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-b465t-bd9bf52971c46a958317d4e23d6b3005d483f08aa9967e89767ba8d8f7fb72a03</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2015</creationdate><topic>Adolescent</topic><topic>Adolescent Behavior - psychology</topic><topic>Adolescents</topic><topic>Adult</topic><topic>Advertising</topic><topic>Advertising as Topic - statistics & numerical data</topic><topic>Behavior</topic><topic>Children & youth</topic><topic>Cigarettes</topic><topic>Consumer Behavior - statistics & numerical data</topic><topic>Family income</topic><topic>Female</topic><topic>Gender</topic><topic>Health behavior</topic><topic>Households</topic><topic>Humans</topic><topic>Liquor</topic><topic>Logistic Models</topic><topic>Longitudinal studies</topic><topic>Male</topic><topic>Nominations</topic><topic>Secondary schools</topic><topic>Smoking</topic><topic>Smoking - epidemiology</topic><topic>Smoking - psychology</topic><topic>Smoking Cessation - methods</topic><topic>Smoking Cessation - psychology</topic><topic>Smoking Prevention</topic><topic>Teenagers</topic><topic>Tobacco</topic><topic>Tobacco industry</topic><topic>United States - epidemiology</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Emory, Kristen T</creatorcontrib><creatorcontrib>Messer, Karen</creatorcontrib><creatorcontrib>Vera, Lisa</creatorcontrib><creatorcontrib>Ojeda, Norma</creatorcontrib><creatorcontrib>Elder, John P</creatorcontrib><creatorcontrib>Usita, Paula</creatorcontrib><creatorcontrib>Pierce, John P</creatorcontrib><collection>Medline</collection><collection>MEDLINE</collection><collection>MEDLINE (Ovid)</collection><collection>MEDLINE</collection><collection>MEDLINE</collection><collection>PubMed</collection><collection>ProQuest Central (Corporate)</collection><collection>Access via ABI/INFORM (ProQuest)</collection><collection>Agricultural Science Collection</collection><collection>Health & Medical Collection</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>ABI/INFORM Trade & Industry (Alumni Edition)</collection><collection>Medical Database (Alumni Edition)</collection><collection>ProQuest SciTech Collection</collection><collection>ProQuest Natural Science Collection</collection><collection>Hospital Premium Collection</collection><collection>Hospital Premium Collection (Alumni Edition)</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>ABI/INFORM Collection (Alumni Edition)</collection><collection>ProQuest Central (Alumni Edition)</collection><collection>ProQuest Central UK/Ireland</collection><collection>Agricultural & Environmental Science Collection</collection><collection>ProQuest Central Essentials</collection><collection>ProQuest Central</collection><collection>Business Premium Collection</collection><collection>Natural Science Collection</collection><collection>BMJ Journals</collection><collection>ProQuest One Community College</collection><collection>ProQuest Central Korea</collection><collection>Business Premium Collection (Alumni)</collection><collection>Health Research Premium Collection</collection><collection>Health Research Premium Collection (Alumni)</collection><collection>SciTech Premium Collection</collection><collection>ProQuest Business Collection (Alumni Edition)</collection><collection>ProQuest Business Collection</collection><collection>Consumer Health Database (Alumni Edition)</collection><collection>ProQuest Health & Medical Complete (Alumni)</collection><collection>ABI/INFORM Trade & Industry</collection><collection>Agricultural Science Database</collection><collection>Consumer Health Database</collection><collection>Health & Medical Collection (Alumni Edition)</collection><collection>Medical Database</collection><collection>ProQuest One Business</collection><collection>ProQuest One Business (Alumni)</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central Basic</collection><collection>MEDLINE - Academic</collection><collection>Toxicology Abstracts</collection><collection>Environmental Sciences and Pollution Management</collection><collection>PubMed Central (Full Participant titles)</collection><jtitle>Tobacco control</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Emory, Kristen T</au><au>Messer, Karen</au><au>Vera, Lisa</au><au>Ojeda, Norma</au><au>Elder, John P</au><au>Usita, Paula</au><au>Pierce, John P</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Receptivity to cigarette and tobacco control messages and adolescent smoking initiation</atitle><jtitle>Tobacco control</jtitle><addtitle>Tob Control</addtitle><date>2015-05-01</date><risdate>2015</risdate><volume>24</volume><issue>3</issue><spage>281</spage><epage>284</epage><pages>281-284</pages><issn>0964-4563</issn><eissn>1468-3318</eissn><abstract>Background Tobacco industry cigarette advertising is associated with increased adolescent smoking, while counter tobacco advertising is associated with reduced smoking. As these campaigns compete for influence, there is a need to understand their inter-relationship on youth smoking. Methods This study reports data from a national population of families (n=1036) with an oldest child aged 10–13 years, identified by random digit dialling. Parent and child dyads completed baseline questionnaires in 2003. Adolescents were resurveyed in 2007–2008 (response rate 74%). Adjusted logistic regression explores associations between receptivity to cigarette and tobacco control advertising and adolescent smoking initiation. Results In 2007–2008, 57.9% of adolescents reported a favourite tobacco control advertisement and 43.3% reported being receptive to cigarette advertisements. Thirty per cent reported receptivity to cigarette and tobacco control advertisements. Among those receptive to cigarette advertising, having a favourite anti-smoking advertisement had a borderline significant association with a 30% lower smoking rate. Anti-industry tobacco control messages were three times more likely to be favourites of those who were receptive to cigarette advertising than other tobacco control advertising. Conclusions Receptivity to tobacco control advertising appeared to ameliorate the promotion of initiation from cigarette advertising. Anti-industry advertising appears to be the most effective counter for tobacco control and should be considered for wider use. A larger longitudinal study is needed to confirm these findings.</abstract><cop>England</cop><pub>BMJ Publishing Group</pub><pmid>24503771</pmid><doi>10.1136/tobaccocontrol-2013-051187</doi><tpages>4</tpages></addata></record> |
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subjects | Adolescent Adolescent Behavior - psychology Adolescents Adult Advertising Advertising as Topic - statistics & numerical data Behavior Children & youth Cigarettes Consumer Behavior - statistics & numerical data Family income Female Gender Health behavior Households Humans Liquor Logistic Models Longitudinal studies Male Nominations Secondary schools Smoking Smoking - epidemiology Smoking - psychology Smoking Cessation - methods Smoking Cessation - psychology Smoking Prevention Teenagers Tobacco Tobacco industry United States - epidemiology |
title | Receptivity to cigarette and tobacco control messages and adolescent smoking initiation |
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