Receptivity to cigarette and tobacco control messages and adolescent smoking initiation

Background Tobacco industry cigarette advertising is associated with increased adolescent smoking, while counter tobacco advertising is associated with reduced smoking. As these campaigns compete for influence, there is a need to understand their inter-relationship on youth smoking. Methods This stu...

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Veröffentlicht in:Tobacco control 2015-05, Vol.24 (3), p.281-284
Hauptverfasser: Emory, Kristen T, Messer, Karen, Vera, Lisa, Ojeda, Norma, Elder, John P, Usita, Paula, Pierce, John P
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container_end_page 284
container_issue 3
container_start_page 281
container_title Tobacco control
container_volume 24
creator Emory, Kristen T
Messer, Karen
Vera, Lisa
Ojeda, Norma
Elder, John P
Usita, Paula
Pierce, John P
description Background Tobacco industry cigarette advertising is associated with increased adolescent smoking, while counter tobacco advertising is associated with reduced smoking. As these campaigns compete for influence, there is a need to understand their inter-relationship on youth smoking. Methods This study reports data from a national population of families (n=1036) with an oldest child aged 10–13 years, identified by random digit dialling. Parent and child dyads completed baseline questionnaires in 2003. Adolescents were resurveyed in 2007–2008 (response rate 74%). Adjusted logistic regression explores associations between receptivity to cigarette and tobacco control advertising and adolescent smoking initiation. Results In 2007–2008, 57.9% of adolescents reported a favourite tobacco control advertisement and 43.3% reported being receptive to cigarette advertisements. Thirty per cent reported receptivity to cigarette and tobacco control advertisements. Among those receptive to cigarette advertising, having a favourite anti-smoking advertisement had a borderline significant association with a 30% lower smoking rate. Anti-industry tobacco control messages were three times more likely to be favourites of those who were receptive to cigarette advertising than other tobacco control advertising. Conclusions Receptivity to tobacco control advertising appeared to ameliorate the promotion of initiation from cigarette advertising. Anti-industry advertising appears to be the most effective counter for tobacco control and should be considered for wider use. A larger longitudinal study is needed to confirm these findings.
doi_str_mv 10.1136/tobaccocontrol-2013-051187
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As these campaigns compete for influence, there is a need to understand their inter-relationship on youth smoking. Methods This study reports data from a national population of families (n=1036) with an oldest child aged 10–13 years, identified by random digit dialling. Parent and child dyads completed baseline questionnaires in 2003. Adolescents were resurveyed in 2007–2008 (response rate 74%). Adjusted logistic regression explores associations between receptivity to cigarette and tobacco control advertising and adolescent smoking initiation. Results In 2007–2008, 57.9% of adolescents reported a favourite tobacco control advertisement and 43.3% reported being receptive to cigarette advertisements. Thirty per cent reported receptivity to cigarette and tobacco control advertisements. Among those receptive to cigarette advertising, having a favourite anti-smoking advertisement had a borderline significant association with a 30% lower smoking rate. Anti-industry tobacco control messages were three times more likely to be favourites of those who were receptive to cigarette advertising than other tobacco control advertising. Conclusions Receptivity to tobacco control advertising appeared to ameliorate the promotion of initiation from cigarette advertising. Anti-industry advertising appears to be the most effective counter for tobacco control and should be considered for wider use. A larger longitudinal study is needed to confirm these findings.</description><identifier>ISSN: 0964-4563</identifier><identifier>EISSN: 1468-3318</identifier><identifier>DOI: 10.1136/tobaccocontrol-2013-051187</identifier><identifier>PMID: 24503771</identifier><language>eng</language><publisher>England: BMJ Publishing Group</publisher><subject>Adolescent ; Adolescent Behavior - psychology ; Adolescents ; Adult ; Advertising ; Advertising as Topic - statistics &amp; numerical data ; Behavior ; Children &amp; youth ; Cigarettes ; Consumer Behavior - statistics &amp; numerical data ; Family income ; Female ; Gender ; Health behavior ; Households ; Humans ; Liquor ; Logistic Models ; Longitudinal studies ; Male ; Nominations ; Secondary schools ; Smoking ; Smoking - epidemiology ; Smoking - psychology ; Smoking Cessation - methods ; Smoking Cessation - psychology ; Smoking Prevention ; Teenagers ; Tobacco ; Tobacco industry ; United States - epidemiology</subject><ispartof>Tobacco control, 2015-05, Vol.24 (3), p.281-284</ispartof><rights>Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://group.bmj.com/group/rights-licensing/permissions</rights><rights>2015 BMJ Publishing Group</rights><rights>Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://group.bmj.com/group/rights-licensing/permissions.</rights><rights>Copyright: 2015 Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://group.bmj.com/group/rights-licensing/permissions</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://tobaccocontrol.bmj.com/content/24/3/281.full.pdf$$EPDF$$P50$$Gbmj$$H</linktopdf><linktohtml>$$Uhttps://tobaccocontrol.bmj.com/content/24/3/281.full$$EHTML$$P50$$Gbmj$$H</linktohtml><link.rule.ids>114,115,230,315,781,785,804,886,23576,27929,27930,58022,58255,77605,77636</link.rule.ids><backlink>$$Uhttps://www.ncbi.nlm.nih.gov/pubmed/24503771$$D View this record in MEDLINE/PubMed$$Hfree_for_read</backlink></links><search><creatorcontrib>Emory, Kristen T</creatorcontrib><creatorcontrib>Messer, Karen</creatorcontrib><creatorcontrib>Vera, Lisa</creatorcontrib><creatorcontrib>Ojeda, Norma</creatorcontrib><creatorcontrib>Elder, John P</creatorcontrib><creatorcontrib>Usita, Paula</creatorcontrib><creatorcontrib>Pierce, John P</creatorcontrib><title>Receptivity to cigarette and tobacco control messages and adolescent smoking initiation</title><title>Tobacco control</title><addtitle>Tob Control</addtitle><description>Background Tobacco industry cigarette advertising is associated with increased adolescent smoking, while counter tobacco advertising is associated with reduced smoking. As these campaigns compete for influence, there is a need to understand their inter-relationship on youth smoking. Methods This study reports data from a national population of families (n=1036) with an oldest child aged 10–13 years, identified by random digit dialling. Parent and child dyads completed baseline questionnaires in 2003. Adolescents were resurveyed in 2007–2008 (response rate 74%). Adjusted logistic regression explores associations between receptivity to cigarette and tobacco control advertising and adolescent smoking initiation. Results In 2007–2008, 57.9% of adolescents reported a favourite tobacco control advertisement and 43.3% reported being receptive to cigarette advertisements. Thirty per cent reported receptivity to cigarette and tobacco control advertisements. Among those receptive to cigarette advertising, having a favourite anti-smoking advertisement had a borderline significant association with a 30% lower smoking rate. Anti-industry tobacco control messages were three times more likely to be favourites of those who were receptive to cigarette advertising than other tobacco control advertising. Conclusions Receptivity to tobacco control advertising appeared to ameliorate the promotion of initiation from cigarette advertising. Anti-industry advertising appears to be the most effective counter for tobacco control and should be considered for wider use. 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As these campaigns compete for influence, there is a need to understand their inter-relationship on youth smoking. Methods This study reports data from a national population of families (n=1036) with an oldest child aged 10–13 years, identified by random digit dialling. Parent and child dyads completed baseline questionnaires in 2003. Adolescents were resurveyed in 2007–2008 (response rate 74%). Adjusted logistic regression explores associations between receptivity to cigarette and tobacco control advertising and adolescent smoking initiation. Results In 2007–2008, 57.9% of adolescents reported a favourite tobacco control advertisement and 43.3% reported being receptive to cigarette advertisements. Thirty per cent reported receptivity to cigarette and tobacco control advertisements. Among those receptive to cigarette advertising, having a favourite anti-smoking advertisement had a borderline significant association with a 30% lower smoking rate. Anti-industry tobacco control messages were three times more likely to be favourites of those who were receptive to cigarette advertising than other tobacco control advertising. Conclusions Receptivity to tobacco control advertising appeared to ameliorate the promotion of initiation from cigarette advertising. Anti-industry advertising appears to be the most effective counter for tobacco control and should be considered for wider use. A larger longitudinal study is needed to confirm these findings.</abstract><cop>England</cop><pub>BMJ Publishing Group</pub><pmid>24503771</pmid><doi>10.1136/tobaccocontrol-2013-051187</doi><tpages>4</tpages></addata></record>
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subjects Adolescent
Adolescent Behavior - psychology
Adolescents
Adult
Advertising
Advertising as Topic - statistics & numerical data
Behavior
Children & youth
Cigarettes
Consumer Behavior - statistics & numerical data
Family income
Female
Gender
Health behavior
Households
Humans
Liquor
Logistic Models
Longitudinal studies
Male
Nominations
Secondary schools
Smoking
Smoking - epidemiology
Smoking - psychology
Smoking Cessation - methods
Smoking Cessation - psychology
Smoking Prevention
Teenagers
Tobacco
Tobacco industry
United States - epidemiology
title Receptivity to cigarette and tobacco control messages and adolescent smoking initiation
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