Podcasting as a novel way to communicate with medical school applicants

Podcasting in medical education is becoming more widely used and may be a useful tool for communicating with applicants to medical school. Given recent trends in the popularity of podcasting and mobile media, we created a podcast to communicate more effectively with applicants to our medical school...

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Veröffentlicht in:Perspectives on medical education 2014-09, Vol.3 (4), p.319-325
Hauptverfasser: Ferguson, Benjamin D., Bister, Mary K., Krapec, Joni N.
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container_end_page 325
container_issue 4
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container_title Perspectives on medical education
container_volume 3
creator Ferguson, Benjamin D.
Bister, Mary K.
Krapec, Joni N.
description Podcasting in medical education is becoming more widely used and may be a useful tool for communicating with applicants to medical school. Given recent trends in the popularity of podcasting and mobile media, we created a podcast to communicate more effectively with applicants to our medical school as well as with the broader premedical community. The purpose of this study was to characterize the listening habits and motivations of our audience and compare the podcast’s benefits to those of other resources. We additionally sought to understand patterns by which our podcast was consumed by a premedical audience. We surveyed medical school applicants who interviewed at the University of Chicago Pritzker School of Medicine for matriculation in 2013. Forty-one percent of those surveyed had listened to the podcast prior to their interview. Only 12 % of listeners accessed the podcast using a mobile device. Ninety-two percent of listeners felt that it faithfully represented the medical school, and 81 % felt that listening would encourage the decision to matriculate. A majority of listeners responded that the podcast was more helpful than other traditional resources. This is the first use of podcasting in medical school admissions and represents a novel way to communicate with prospective students. Our findings demonstrate that podcasting can be an effective tool for communicating with applicants to medical school and highlight its usefulness in recruitment. This method of communication could be adopted by other medical schools to enhance the ways in which they inform their own prospective medical students.
doi_str_mv 10.1007/s40037-014-0123-2
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source DOAJ Directory of Open Access Journals; Springer Nature OA Free Journals; EZB-FREE-00999 freely available EZB journals; PubMed Central
subjects Digital broadcasting
Education
Listening
Medical Education
Medical schools
Podcasts
Show and Tell
title Podcasting as a novel way to communicate with medical school applicants
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