The Relationship Between Brand-Specific Alcohol Advertising on Television and Brand-Specific Consumption Among Underage Youth

Background Being able to investigate the relationship between underage drinkers' preferences for particular brands and their exposure to advertising for those brands would represent a significant advance in alcohol marketing research. However, no previous national study has examined the relatio...

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Veröffentlicht in:	Alcoholism, clinical and experimental research clinical and experimental research, 2014-08, Vol.38 (8), p.2234-2242
Hauptverfasser:	Ross, Craig S., Maple, Emily, Siegel, Michael, DeJong, William, Naimi, Timothy S., Ostroff, Joshua, Padon, Alisa A., Borzekowski, Dina L. G., Jernigan, David H.
Format:	Artikel
Sprache:	eng
Schlagworte:	Adolescent Advertising Advertising as Topic - statistics & numerical data Age Factors Alcohol Alcohol Drinking - epidemiology Alcoholic Beverages - statistics & numerical data Brand Consumer Behavior - statistics & numerical data Cross-Sectional Studies Data Collection Female Humans Internet Male Marketing - statistics & numerical data Prevalence Television Underage Drinking United States - epidemiology Young Adult Youth
Online-Zugang:	Volltext
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