Smoking Revolution: A Content Analysis of Electronic Cigarette Retail Websites

Electronic cigarettes (e-cigarettes) have been increasingly available and marketed in the U.S. since 2007. As patterns of product adoption are frequently driven and reinforced by marketing, it is important to understand the marketing claims encountered by consumers. To describe the main advertising...

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Veröffentlicht in:American journal of preventive medicine 2014-04, Vol.46 (4), p.395-403
Hauptverfasser: GRANA, Rachel A, LING, Pamela M
Format: Artikel
Sprache:eng
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