Branding and a child's brain: an fMRI study of neural responses to logos

Branding and advertising have a powerful effect on both familiarity and preference for products, yet no neuroimaging studies have examined neural response to logos in children. Food advertising is particularly pervasive and effective in manipulating choices in children. The purpose of this study was...

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Veröffentlicht in:	Social cognitive and affective neuroscience 2014-01, Vol.9 (1), p.118-122
Hauptverfasser:	Bruce, Amanda S, Bruce, Jared M, Black, William R, Lepping, Rebecca J, Henry, Janice M, Cherry, Joseph Bradley C, Martin, Laura E, Papa, Vlad B, Davis, Ann M, Brooks, William M, Savage, Cary R
Format:	Artikel
Sprache:	eng
Schlagworte:	Adolescent Advertising as Topic Brain - blood supply Brain - physiology Brain Mapping Choice Behavior Culture Female Food Humans Image Processing, Computer-Assisted Magnetic Resonance Imaging Male Original Oxygen - blood Photic Stimulation Recognition (Psychology) - physiology
Online-Zugang:	Volltext
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