Is Choice-Induced Preference Change Long Lasting?

The idea that decisions alter preferences has had a considerable influence on the field of psychology and underpins cognitive dissonance theory. Yet it is unknown whether choice-induced changes in preferences are long lasting or are transient manifestations seen in the immediate aftermath of decisio...

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Veröffentlicht in:Psychological science 2012-10, Vol.23 (10), p.1123-1129
Hauptverfasser: Sharot, Tali, Fleming, Stephen M., Yu, Xiaoyu, Koster, Raphael, Dolan, Raymond J.
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Sprache:eng
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