Is Choice-Induced Preference Change Long Lasting?
The idea that decisions alter preferences has had a considerable influence on the field of psychology and underpins cognitive dissonance theory. Yet it is unknown whether choice-induced changes in preferences are long lasting or are transient manifestations seen in the immediate aftermath of decisio...
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| Veröffentlicht in: | Psychological science 2012-10, Vol.23 (10), p.1123-1129 |
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| creator | Sharot, Tali Fleming, Stephen M. Yu, Xiaoyu Koster, Raphael Dolan, Raymond J. |
| description | The idea that decisions alter preferences has had a considerable influence on the field of psychology and underpins cognitive dissonance theory. Yet it is unknown whether choice-induced changes in preferences are long lasting or are transient manifestations seen in the immediate aftermath of decisions. In the research reported here, we investigated whether these changes in preferences are fleeting or stable. Participants rated vacation destinations before making hypothetical choices between destinations, immediately afterward, and 2.5 to 3 years later. We found that choices altered preferences both immediately after being made and after the delay. These changes could not be accounted for by participants' preexisting preferences, and they occurred only when participants made the choices themselves. Our findings provide evidence that making a decision can lead to enduring change in preferences. |
| doi_str_mv | 10.1177/0956797612438733 |
| format | Article |
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Yet it is unknown whether choice-induced changes in preferences are long lasting or are transient manifestations seen in the immediate aftermath of decisions. In the research reported here, we investigated whether these changes in preferences are fleeting or stable. Participants rated vacation destinations before making hypothetical choices between destinations, immediately afterward, and 2.5 to 3 years later. We found that choices altered preferences both immediately after being made and after the delay. These changes could not be accounted for by participants' preexisting preferences, and they occurred only when participants made the choices themselves. Our findings provide evidence that making a decision can lead to enduring change in preferences.</description><subject>Adult</subject><subject>Behavioral neuroscience</subject><subject>Biological and medical sciences</subject><subject>Changes</subject><subject>Choice Behavior - physiology</subject><subject>Cognition. Intelligence</subject><subject>Cognitive Dissonance</subject><subject>Cognitive psychology</subject><subject>Consumer Behavior</subject><subject>Control groups</subject><subject>Decision making</subject><subject>Decision Making - physiology</subject><subject>Decision making. Choice</subject><subject>Female</subject><subject>Fundamental and applied biological sciences. Psychology</subject><subject>Humans</subject><subject>Influence</subject><subject>Male</subject><subject>Memory</subject><subject>Preferences</subject><subject>Psychology. Psychoanalysis. Psychiatry</subject><subject>Psychology. 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Psychophysiology</topic><topic>Social attribution, perception and cognition</topic><topic>Social cognition</topic><topic>Social psychology</topic><topic>T tests</topic><topic>Theory</topic><topic>Time Factors</topic><topic>Vacations</topic><topic>Young Adult</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Sharot, Tali</creatorcontrib><creatorcontrib>Fleming, Stephen M.</creatorcontrib><creatorcontrib>Yu, Xiaoyu</creatorcontrib><creatorcontrib>Koster, Raphael</creatorcontrib><creatorcontrib>Dolan, Raymond J.</creatorcontrib><collection>Pascal-Francis</collection><collection>Medline</collection><collection>MEDLINE</collection><collection>MEDLINE (Ovid)</collection><collection>MEDLINE</collection><collection>MEDLINE</collection><collection>PubMed</collection><collection>CrossRef</collection><collection>International Bibliography of the Social Sciences (IBSS)</collection><collection>International Bibliography of the Social Sciences</collection><collection>International Bibliography of the Social Sciences</collection><collection>MEDLINE - Academic</collection><collection>PubMed Central (Full Participant titles)</collection><jtitle>Psychological science</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Sharot, Tali</au><au>Fleming, Stephen M.</au><au>Yu, Xiaoyu</au><au>Koster, Raphael</au><au>Dolan, Raymond J.</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Is Choice-Induced Preference Change Long Lasting?</atitle><jtitle>Psychological science</jtitle><addtitle>Psychol Sci</addtitle><date>2012-10-01</date><risdate>2012</risdate><volume>23</volume><issue>10</issue><spage>1123</spage><epage>1129</epage><pages>1123-1129</pages><issn>0956-7976</issn><eissn>1467-9280</eissn><coden>PSYSET</coden><abstract>The idea that decisions alter preferences has had a considerable influence on the field of psychology and underpins cognitive dissonance theory. 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| subjects | Adult Behavioral neuroscience Biological and medical sciences Changes Choice Behavior - physiology Cognition. Intelligence Cognitive Dissonance Cognitive psychology Consumer Behavior Control groups Decision making Decision Making - physiology Decision making. Choice Female Fundamental and applied biological sciences. Psychology Humans Influence Male Memory Preferences Psychology. Psychoanalysis. Psychiatry Psychology. Psychophysiology Social attribution, perception and cognition Social cognition Social psychology T tests Theory Time Factors Vacations Young Adult |
| title | Is Choice-Induced Preference Change Long Lasting? |
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