Healthy Bread Initiative: Methods, Findings, and Theories−Isfahan Healthy Heart Program

The scientific evidences show that the content, baking methods, and types of bread can make health impacts. Bread, as a major part of Iranian diet, demonstrates a significant potential to be targeted as health promotion subject. Healthy Food for Healthy Communities (HFHC) was a project of Isfahan He...

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Veröffentlicht in:Journal of health, population and nutrition population and nutrition, 2013-03, Vol.31 (1), p.49-57
Hauptverfasser: Talaei, Mohammad, Mohammadifard, Noushin, Hosseni-Esfahani, Firoozeh, Khaje, Mohammad-Reza, Sarrafzadegan, Nizal, Sajjadi, Firoozeh, Alikhasi, Hasan, Maghroun, Maryam, Iraji, Farhad, Ehteshami, Shahram
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container_issue 1
container_start_page 49
container_title Journal of health, population and nutrition
container_volume 31
creator Talaei, Mohammad
Mohammadifard, Noushin
Hosseni-Esfahani, Firoozeh
Khaje, Mohammad-Reza
Sarrafzadegan, Nizal
Sajjadi, Firoozeh
Alikhasi, Hasan
Maghroun, Maryam
Iraji, Farhad
Ehteshami, Shahram
description The scientific evidences show that the content, baking methods, and types of bread can make health impacts. Bread, as a major part of Iranian diet, demonstrates a significant potential to be targeted as health promotion subject. Healthy Food for Healthy Communities (HFHC) was a project of Isfahan Healthy Heart Program (IHHP), consisting of a wide variety of strategies, like Healthy Bread (HB) Initiative. The HB Initiative was designed to improve the behaviour of both producers and consumers, mainly aiming at making high-fibre, low-salt bread, eliminating the use of baking soda, providing enough rest time for dough before baking (at least one hour), and enough baking time (at least one minute in oven). A workshop was held for volunteer bakers, and a baker-to-baker training protocol under direct supervision was designed for future volunteers. Cereal Organization was persuaded to provide less refined flour that contained more bran. Health messages in support of new breads were disseminated by media and at bakeries by health professionals. Evaluation of the HB Initiative was done using before-after assessments and population surveys. While HB was baked in 1 (0.01%) bakery at baseline, 402 (41%) bakeries in the intervention area joined the HB Initiative in 2009. Soda was completely eliminated and fibre significantly increased from 4±0.4 g% before study to 12±0.6 g% after the intervention (p
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Bread, as a major part of Iranian diet, demonstrates a significant potential to be targeted as health promotion subject. Healthy Food for Healthy Communities (HFHC) was a project of Isfahan Healthy Heart Program (IHHP), consisting of a wide variety of strategies, like Healthy Bread (HB) Initiative. The HB Initiative was designed to improve the behaviour of both producers and consumers, mainly aiming at making high-fibre, low-salt bread, eliminating the use of baking soda, providing enough rest time for dough before baking (at least one hour), and enough baking time (at least one minute in oven). A workshop was held for volunteer bakers, and a baker-to-baker training protocol under direct supervision was designed for future volunteers. Cereal Organization was persuaded to provide less refined flour that contained more bran. Health messages in support of new breads were disseminated by media and at bakeries by health professionals. 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Bread, as a major part of Iranian diet, demonstrates a significant potential to be targeted as health promotion subject. Healthy Food for Healthy Communities (HFHC) was a project of Isfahan Healthy Heart Program (IHHP), consisting of a wide variety of strategies, like Healthy Bread (HB) Initiative. The HB Initiative was designed to improve the behaviour of both producers and consumers, mainly aiming at making high-fibre, low-salt bread, eliminating the use of baking soda, providing enough rest time for dough before baking (at least one hour), and enough baking time (at least one minute in oven). A workshop was held for volunteer bakers, and a baker-to-baker training protocol under direct supervision was designed for future volunteers. Cereal Organization was persuaded to provide less refined flour that contained more bran. Health messages in support of new breads were disseminated by media and at bakeries by health professionals. 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subjects Baking
Bread
Carbonated beverages
Cardiovascular disease
Community health care
Community trial
Diet - methods
Female
Food, Organic
Health
Health aspects
Health promotion
Health Promotion - methods
Heart
Heart Diseases - prevention & control
Humans
Iran
Male
Nutrition
Original Papers
Physiological aspects
Public health
Volunteers
title Healthy Bread Initiative: Methods, Findings, and Theories−Isfahan Healthy Heart Program
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