Using Social Media to Improve Continuing Medical Education: A Survey of Course Participants

Abstract Objective To determine continuing medical education (CME) course participants' use of social media (SM) and their attitudes about the value of SM for enhancing CME education and to examine associations between participants' characteristics and attitudes toward SM. Participants and...

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Veröffentlicht in:Mayo Clinic proceedings 2012-12, Vol.87 (12), p.1162-1170
Hauptverfasser: Wang, Amy T., MD, Sandhu, Nicole P., MD, PhD, Wittich, Christopher M., MD, PharmD, Mandrekar, Jayawant N., PhD, Beckman, Thomas J., MD
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container_issue 12
container_start_page 1162
container_title Mayo Clinic proceedings
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creator Wang, Amy T., MD
Sandhu, Nicole P., MD, PhD
Wittich, Christopher M., MD, PharmD
Mandrekar, Jayawant N., PhD
Beckman, Thomas J., MD
description Abstract Objective To determine continuing medical education (CME) course participants' use of social media (SM) and their attitudes about the value of SM for enhancing CME education and to examine associations between participants' characteristics and attitudes toward SM. Participants and Methods We conducted a cross-sectional survey and validation study of 539 participants at a Mayo Clinic Internal Medicine CME course in November 2011. The Social Media Use and Perception Instrument (SMUPI) consisted of 10 items (5-point Likert scales) and categorical response options. The main outcome measures were psychometric characteristics of the SMUPI scale, course participants' use of SM, and their attitudes regarding the importance of SM for enhancing CME. Results Of 539 CME course participants, 327 (61%) responded to the SMUPI survey. Most respondents (291 [89%]) reported using SM, with the most common types being YouTube (189 of the 327 participants [58%]) and Facebook (163 of 327 [50%]). Factor analysis revealed a 2-dimensional assessment of course participants' attitudes. Internal consistency reliability (Cronbach α) was excellent for factor 1 (0.94), factor 2 (0.89), and overall (0.94). The CME course participants' favorable attitudes toward SM were associated with younger age (20-29 years, mean score 3.13; 30-39 years, 3.40; 40-49 years, 3.39; 50-59 years, 3.18; 60-69 years, 2.93; and ≥70 years, 2.92; P =.02), using SM frequently (never, mean score 2.49; less than once monthly, 2.75; once monthly, 3.21; weekly, 3.31; and daily, 3.81; P
doi_str_mv 10.1016/j.mayocp.2012.07.024
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Participants and Methods We conducted a cross-sectional survey and validation study of 539 participants at a Mayo Clinic Internal Medicine CME course in November 2011. The Social Media Use and Perception Instrument (SMUPI) consisted of 10 items (5-point Likert scales) and categorical response options. The main outcome measures were psychometric characteristics of the SMUPI scale, course participants' use of SM, and their attitudes regarding the importance of SM for enhancing CME. Results Of 539 CME course participants, 327 (61%) responded to the SMUPI survey. Most respondents (291 [89%]) reported using SM, with the most common types being YouTube (189 of the 327 participants [58%]) and Facebook (163 of 327 [50%]). Factor analysis revealed a 2-dimensional assessment of course participants' attitudes. Internal consistency reliability (Cronbach α) was excellent for factor 1 (0.94), factor 2 (0.89), and overall (0.94). The CME course participants' favorable attitudes toward SM were associated with younger age (20-29 years, mean score 3.13; 30-39 years, 3.40; 40-49 years, 3.39; 50-59 years, 3.18; 60-69 years, 2.93; and ≥70 years, 2.92; P =.02), using SM frequently (never, mean score 2.49; less than once monthly, 2.75; once monthly, 3.21; weekly, 3.31; and daily, 3.81; P &lt;.0001), and professional degree (PhD, mean score 3.00; MD, 3.05; DO, 3.35; PA, 3.42; and NP, 3.50; P =.01). Conclusion We describe the first validated measure of CME course participants' use of and attitudes toward SM. Our results suggest that CME course directors should guide SM strategies toward more youthful, technology-savvy CME participants and that SM will become increasingly worthwhile in CME as younger learners continue to enter the profession.</description><identifier>ISSN: 0025-6196</identifier><identifier>EISSN: 1942-5546</identifier><identifier>DOI: 10.1016/j.mayocp.2012.07.024</identifier><identifier>PMID: 23141117</identifier><identifier>CODEN: MACPAJ</identifier><language>eng</language><publisher>Rochester, MN: Elsevier Inc</publisher><subject>Adult ; Age Factors ; Aged ; Attitude of Health Personnel ; Biological and medical sciences ; Continuing medical education ; Cross-Sectional Studies ; Education, Medical, Continuing ; Factor Analysis, Statistical ; Female ; General aspects ; Humans ; Internal Medicine ; Male ; Medical personnel ; Medical sciences ; Middle Aged ; Miscellaneous ; Original ; Public health. Hygiene ; Public health. Hygiene-occupational medicine ; Social media ; Social Media - statistics &amp; numerical data ; Social networks ; Surveys and Questionnaires ; Training ; Young Adult</subject><ispartof>Mayo Clinic proceedings, 2012-12, Vol.87 (12), p.1162-1170</ispartof><rights>Mayo Foundation for Medical Education and Research</rights><rights>2012 Mayo Foundation for Medical Education and Research</rights><rights>2014 INIST-CNRS</rights><rights>Copyright © 2012 Mayo Foundation for Medical Education and Research. Published by Elsevier Inc. All rights reserved.</rights><rights>COPYRIGHT 2012 Elsevier, Inc.</rights><rights>Copyright Mayo Foundation for Medical Education and Research Dec 2012</rights><rights>2012 Published by Elsevier Inc. on behalf of Mayo Foundation for Medical Education and Research. 2012 Mayo Foundation for Medical Education and Research</rights><lds50>peer_reviewed</lds50><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c646t-7ea57f275ad3b9a8eb6039a287a8ee90fabe467809339139991074a23b4279633</citedby><cites>FETCH-LOGICAL-c646t-7ea57f275ad3b9a8eb6039a287a8ee90fabe467809339139991074a23b4279633</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://www.ncbi.nlm.nih.gov/pmc/articles/PMC3541935/pdf/$$EPDF$$P50$$Gpubmedcentral$$H</linktopdf><linktohtml>$$Uhttps://www.ncbi.nlm.nih.gov/pmc/articles/PMC3541935/$$EHTML$$P50$$Gpubmedcentral$$H</linktohtml><link.rule.ids>230,314,723,776,780,881,27901,27902,53766,53768</link.rule.ids><backlink>$$Uhttp://pascal-francis.inist.fr/vibad/index.php?action=getRecordDetail&amp;idt=26727038$$DView record in Pascal Francis$$Hfree_for_read</backlink><backlink>$$Uhttps://www.ncbi.nlm.nih.gov/pubmed/23141117$$D View this record in MEDLINE/PubMed$$Hfree_for_read</backlink></links><search><creatorcontrib>Wang, Amy T., MD</creatorcontrib><creatorcontrib>Sandhu, Nicole P., MD, PhD</creatorcontrib><creatorcontrib>Wittich, Christopher M., MD, PharmD</creatorcontrib><creatorcontrib>Mandrekar, Jayawant N., PhD</creatorcontrib><creatorcontrib>Beckman, Thomas J., MD</creatorcontrib><title>Using Social Media to Improve Continuing Medical Education: A Survey of Course Participants</title><title>Mayo Clinic proceedings</title><addtitle>Mayo Clin Proc</addtitle><description>Abstract Objective To determine continuing medical education (CME) course participants' use of social media (SM) and their attitudes about the value of SM for enhancing CME education and to examine associations between participants' characteristics and attitudes toward SM. Participants and Methods We conducted a cross-sectional survey and validation study of 539 participants at a Mayo Clinic Internal Medicine CME course in November 2011. The Social Media Use and Perception Instrument (SMUPI) consisted of 10 items (5-point Likert scales) and categorical response options. The main outcome measures were psychometric characteristics of the SMUPI scale, course participants' use of SM, and their attitudes regarding the importance of SM for enhancing CME. Results Of 539 CME course participants, 327 (61%) responded to the SMUPI survey. Most respondents (291 [89%]) reported using SM, with the most common types being YouTube (189 of the 327 participants [58%]) and Facebook (163 of 327 [50%]). Factor analysis revealed a 2-dimensional assessment of course participants' attitudes. Internal consistency reliability (Cronbach α) was excellent for factor 1 (0.94), factor 2 (0.89), and overall (0.94). The CME course participants' favorable attitudes toward SM were associated with younger age (20-29 years, mean score 3.13; 30-39 years, 3.40; 40-49 years, 3.39; 50-59 years, 3.18; 60-69 years, 2.93; and ≥70 years, 2.92; P =.02), using SM frequently (never, mean score 2.49; less than once monthly, 2.75; once monthly, 3.21; weekly, 3.31; and daily, 3.81; P &lt;.0001), and professional degree (PhD, mean score 3.00; MD, 3.05; DO, 3.35; PA, 3.42; and NP, 3.50; P =.01). Conclusion We describe the first validated measure of CME course participants' use of and attitudes toward SM. Our results suggest that CME course directors should guide SM strategies toward more youthful, technology-savvy CME participants and that SM will become increasingly worthwhile in CME as younger learners continue to enter the profession.</description><subject>Adult</subject><subject>Age Factors</subject><subject>Aged</subject><subject>Attitude of Health Personnel</subject><subject>Biological and medical sciences</subject><subject>Continuing medical education</subject><subject>Cross-Sectional Studies</subject><subject>Education, Medical, Continuing</subject><subject>Factor Analysis, Statistical</subject><subject>Female</subject><subject>General aspects</subject><subject>Humans</subject><subject>Internal Medicine</subject><subject>Male</subject><subject>Medical personnel</subject><subject>Medical sciences</subject><subject>Middle Aged</subject><subject>Miscellaneous</subject><subject>Original</subject><subject>Public health. Hygiene</subject><subject>Public health. Hygiene-occupational medicine</subject><subject>Social media</subject><subject>Social Media - statistics &amp; numerical data</subject><subject>Social networks</subject><subject>Surveys and Questionnaires</subject><subject>Training</subject><subject>Young Adult</subject><issn>0025-6196</issn><issn>1942-5546</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2012</creationdate><recordtype>article</recordtype><sourceid>EIF</sourceid><sourceid>BEC</sourceid><sourceid>BENPR</sourceid><recordid>eNqFks9v0zAUgCMEYt3gP0AoEgJxSfCv2PUOSFU1YNIQSGUnDpbrvLQuiV3spFL_-zlqWbddkA-x4u89-733ZdkbjEqMMP-0KTu992ZbEoRJiUSJCHuWTbBkpKgqxp9nE4RIVXAs-Vl2HuMGISSkZC-zM0IxwxiLSfb7Nlq3yhfeWN3m36G2Ou99ft1tg99BPveut24YkfHMJOaqHozurXeX-SxfDGEH-9w3iRxChPynDr01dqtdH19lLxrdRnh9_F5kt1-ufs2_FTc_vl7PZzeF4Yz3hQBdiYaIStd0KfUUlhxRqclUpD1I1OglMC6mSFIqMZVSYiSYJnTJiJCc0ovs8yHvdlh2UBtwfdCt2gbb6bBXXlv1-MTZtVr5naIVw5JWKcHHY4Lg_w4Qe9XZaKBttQM_RIUJFRUSnLKEvnuCblLhLpWXKIYYJxiNVHmgVroFZV3j070mrRo6a7yDxqb_szQFUqVZjS_48CBgDbrt19G3w9jn-BhkB9AEH2OA5r5MjNTohdqogxdq9EIhoZIXKeztwxbdB_0TIQHvj4COacpN0M7YeOK4IALR6anXkAa6sxBUNBacSXIEML2qvf3fS54mMK11o1l_YA_x1E0VU4xajA6PCmOCkgAVo3dn1OqQ</recordid><startdate>20121201</startdate><enddate>20121201</enddate><creator>Wang, Amy T., MD</creator><creator>Sandhu, Nicole P., MD, PhD</creator><creator>Wittich, Christopher M., MD, PharmD</creator><creator>Mandrekar, Jayawant N., PhD</creator><creator>Beckman, Thomas J., MD</creator><general>Elsevier Inc</general><general>Mayo Foundation</general><general>Elsevier, Inc</general><general>Elsevier Limited</general><scope>IQODW</scope><scope>CGR</scope><scope>CUY</scope><scope>CVF</scope><scope>ECM</scope><scope>EIF</scope><scope>NPM</scope><scope>AAYXX</scope><scope>CITATION</scope><scope>3V.</scope><scope>4U-</scope><scope>7RV</scope><scope>7T5</scope><scope>7X7</scope><scope>7XB</scope><scope>88E</scope><scope>88I</scope><scope>8AF</scope><scope>8C1</scope><scope>8FI</scope><scope>8FJ</scope><scope>8FK</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>AZQEC</scope><scope>BEC</scope><scope>BENPR</scope><scope>CCPQU</scope><scope>DWQXO</scope><scope>FYUFA</scope><scope>GHDGH</scope><scope>GNUQQ</scope><scope>H94</scope><scope>HCIFZ</scope><scope>K9-</scope><scope>K9.</scope><scope>KB0</scope><scope>M0R</scope><scope>M0S</scope><scope>M1P</scope><scope>M2P</scope><scope>NAPCQ</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>PRINS</scope><scope>Q9U</scope><scope>S0X</scope><scope>7X8</scope><scope>5PM</scope></search><sort><creationdate>20121201</creationdate><title>Using Social Media to Improve Continuing Medical Education: A Survey of Course Participants</title><author>Wang, Amy T., MD ; Sandhu, Nicole P., MD, PhD ; Wittich, Christopher M., MD, PharmD ; Mandrekar, Jayawant N., PhD ; Beckman, Thomas J., MD</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c646t-7ea57f275ad3b9a8eb6039a287a8ee90fabe467809339139991074a23b4279633</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2012</creationdate><topic>Adult</topic><topic>Age Factors</topic><topic>Aged</topic><topic>Attitude of Health Personnel</topic><topic>Biological and medical sciences</topic><topic>Continuing medical education</topic><topic>Cross-Sectional Studies</topic><topic>Education, Medical, Continuing</topic><topic>Factor Analysis, Statistical</topic><topic>Female</topic><topic>General aspects</topic><topic>Humans</topic><topic>Internal Medicine</topic><topic>Male</topic><topic>Medical personnel</topic><topic>Medical sciences</topic><topic>Middle Aged</topic><topic>Miscellaneous</topic><topic>Original</topic><topic>Public health. Hygiene</topic><topic>Public health. Hygiene-occupational medicine</topic><topic>Social media</topic><topic>Social Media - statistics &amp; numerical data</topic><topic>Social networks</topic><topic>Surveys and Questionnaires</topic><topic>Training</topic><topic>Young Adult</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Wang, Amy T., MD</creatorcontrib><creatorcontrib>Sandhu, Nicole P., MD, PhD</creatorcontrib><creatorcontrib>Wittich, Christopher M., MD, PharmD</creatorcontrib><creatorcontrib>Mandrekar, Jayawant N., PhD</creatorcontrib><creatorcontrib>Beckman, Thomas J., MD</creatorcontrib><collection>Pascal-Francis</collection><collection>Medline</collection><collection>MEDLINE</collection><collection>MEDLINE (Ovid)</collection><collection>MEDLINE</collection><collection>MEDLINE</collection><collection>PubMed</collection><collection>CrossRef</collection><collection>ProQuest Central (Corporate)</collection><collection>University Readers</collection><collection>Nursing &amp; Allied Health Database</collection><collection>Immunology Abstracts</collection><collection>Health &amp; Medical Collection</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>Medical Database (Alumni Edition)</collection><collection>Science Database (Alumni Edition)</collection><collection>STEM Database</collection><collection>Public Health Database</collection><collection>Hospital Premium Collection</collection><collection>Hospital Premium Collection (Alumni Edition)</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>ProQuest Central (Alumni Edition)</collection><collection>ProQuest Central UK/Ireland</collection><collection>ProQuest Central Essentials</collection><collection>eLibrary</collection><collection>ProQuest Central</collection><collection>ProQuest One Community College</collection><collection>ProQuest Central Korea</collection><collection>Health Research Premium Collection</collection><collection>Health Research Premium Collection (Alumni)</collection><collection>ProQuest Central Student</collection><collection>AIDS and Cancer Research Abstracts</collection><collection>SciTech Premium Collection</collection><collection>Consumer Health Database (Alumni Edition)</collection><collection>ProQuest Health &amp; Medical Complete (Alumni)</collection><collection>Nursing &amp; Allied Health Database (Alumni Edition)</collection><collection>Consumer Health Database</collection><collection>Health &amp; Medical Collection (Alumni Edition)</collection><collection>Medical Database</collection><collection>Science Database</collection><collection>Nursing &amp; Allied Health Premium</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central China</collection><collection>ProQuest Central Basic</collection><collection>SIRS Editorial</collection><collection>MEDLINE - Academic</collection><collection>PubMed Central (Full Participant titles)</collection><jtitle>Mayo Clinic proceedings</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Wang, Amy T., MD</au><au>Sandhu, Nicole P., MD, PhD</au><au>Wittich, Christopher M., MD, PharmD</au><au>Mandrekar, Jayawant N., PhD</au><au>Beckman, Thomas J., MD</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Using Social Media to Improve Continuing Medical Education: A Survey of Course Participants</atitle><jtitle>Mayo Clinic proceedings</jtitle><addtitle>Mayo Clin Proc</addtitle><date>2012-12-01</date><risdate>2012</risdate><volume>87</volume><issue>12</issue><spage>1162</spage><epage>1170</epage><pages>1162-1170</pages><issn>0025-6196</issn><eissn>1942-5546</eissn><coden>MACPAJ</coden><abstract>Abstract Objective To determine continuing medical education (CME) course participants' use of social media (SM) and their attitudes about the value of SM for enhancing CME education and to examine associations between participants' characteristics and attitudes toward SM. Participants and Methods We conducted a cross-sectional survey and validation study of 539 participants at a Mayo Clinic Internal Medicine CME course in November 2011. The Social Media Use and Perception Instrument (SMUPI) consisted of 10 items (5-point Likert scales) and categorical response options. The main outcome measures were psychometric characteristics of the SMUPI scale, course participants' use of SM, and their attitudes regarding the importance of SM for enhancing CME. Results Of 539 CME course participants, 327 (61%) responded to the SMUPI survey. Most respondents (291 [89%]) reported using SM, with the most common types being YouTube (189 of the 327 participants [58%]) and Facebook (163 of 327 [50%]). Factor analysis revealed a 2-dimensional assessment of course participants' attitudes. Internal consistency reliability (Cronbach α) was excellent for factor 1 (0.94), factor 2 (0.89), and overall (0.94). The CME course participants' favorable attitudes toward SM were associated with younger age (20-29 years, mean score 3.13; 30-39 years, 3.40; 40-49 years, 3.39; 50-59 years, 3.18; 60-69 years, 2.93; and ≥70 years, 2.92; P =.02), using SM frequently (never, mean score 2.49; less than once monthly, 2.75; once monthly, 3.21; weekly, 3.31; and daily, 3.81; P &lt;.0001), and professional degree (PhD, mean score 3.00; MD, 3.05; DO, 3.35; PA, 3.42; and NP, 3.50; P =.01). Conclusion We describe the first validated measure of CME course participants' use of and attitudes toward SM. Our results suggest that CME course directors should guide SM strategies toward more youthful, technology-savvy CME participants and that SM will become increasingly worthwhile in CME as younger learners continue to enter the profession.</abstract><cop>Rochester, MN</cop><pub>Elsevier Inc</pub><pmid>23141117</pmid><doi>10.1016/j.mayocp.2012.07.024</doi><tpages>9</tpages><oa>free_for_read</oa></addata></record>
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source MEDLINE; EZB-FREE-00999 freely available EZB journals; PubMed Central; Alma/SFX Local Collection
subjects Adult
Age Factors
Aged
Attitude of Health Personnel
Biological and medical sciences
Continuing medical education
Cross-Sectional Studies
Education, Medical, Continuing
Factor Analysis, Statistical
Female
General aspects
Humans
Internal Medicine
Male
Medical personnel
Medical sciences
Middle Aged
Miscellaneous
Original
Public health. Hygiene
Public health. Hygiene-occupational medicine
Social media
Social Media - statistics & numerical data
Social networks
Surveys and Questionnaires
Training
Young Adult
title Using Social Media to Improve Continuing Medical Education: A Survey of Course Participants
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