Key Role for Similarity in Vicarious Reward
Humans appear to have an inherent prosocial tendency toward one another in that we often take pleasure in seeing others succeed. This fact is almost certainly exploited by game shows, yet why watching others win elicits a pleasurable vicarious rewarding feeling in the absence of personal economic ga...
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Veröffentlicht in: | Science (American Association for the Advancement of Science) 2009-05, Vol.324 (5929), p.900-900 |
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Sprache: | eng |
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