Randomized Trial: Quitline Specialist Training in Gain-Framed vs Standard-Care Messages for Smoking Cessation

Background Smoking accounts for a large proportion of cancer-related mortality, creating a need for better smoking cessation efforts. We investigated whether gain-framed messages (ie, presenting benefits of quitting) will be a more persuasive method to encourage smoking cessation than standard-care...

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Veröffentlicht in:JNCI : Journal of the National Cancer Institute 2010-01, Vol.102 (2), p.96-106
Hauptverfasser: Toll, Benjamin A., Martino, Steve, Latimer, Amy, Salovey, Peter, O'Malley, Stephanie, Carlin-Menter, Shannon, Hopkins, Jessica, Wu, Ran, Celestino, Paula, Cummings, K. Michael
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Sprache:eng
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