Randomized Trial: Quitline Specialist Training in Gain-Framed vs Standard-Care Messages for Smoking Cessation
Background Smoking accounts for a large proportion of cancer-related mortality, creating a need for better smoking cessation efforts. We investigated whether gain-framed messages (ie, presenting benefits of quitting) will be a more persuasive method to encourage smoking cessation than standard-care...
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Veröffentlicht in: | JNCI : Journal of the National Cancer Institute 2010-01, Vol.102 (2), p.96-106 |
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Sprache: | eng |
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