Social marketing and health communication: from people to places

Gollust et al. study the polarizing effect of news media messages about the social determinants of health, a reminder that wellintentioned health promotion messages can have negative consequences. 9 The medical ethic of ''do no harm'' should also be applied by those in communicat...

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Veröffentlicht in:	American journal of public health (1971) 2009-12, Vol.99 (12), p.2120-2122
Hauptverfasser:	Daniel, Katherine Lyon, Bernhardt, Jay M, Eroğlu, Dogan
Format:	Artikel
Sprache:	eng
Schlagworte:	Audiences Behavior Communication Consumers Disease prevention Ecology Health care Health promotion Health Promotion - methods HIV Human immunodeficiency virus Immunization Influence Marketing Public health Public Health - methods Social Marketing Social norms
Online-Zugang:	Volltext
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