Social marketing and health communication: from people to places
Gollust et al. study the polarizing effect of news media messages about the social determinants of health, a reminder that wellintentioned health promotion messages can have negative consequences. 9 The medical ethic of ''do no harm'' should also be applied by those in communicat...
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| Veröffentlicht in: | American journal of public health (1971) 2009-12, Vol.99 (12), p.2120-2122 |
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| container_title | American journal of public health (1971) |
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| creator | Daniel, Katherine Lyon Bernhardt, Jay M Eroğlu, Dogan |
| description | Gollust et al. study the polarizing effect of news media messages about the social determinants of health, a reminder that wellintentioned health promotion messages can have negative consequences. 9 The medical ethic of ''do no harm'' should also be applied by those in communication and marketing, through rigorous evaluation at both the formative and summative levels. [...] they are seldom sufficient.11 The positive results of using a rich and integrated marketing mix is demonstrated by all kinds of organizations, and public health professionals could make more progress by applying these same techniques to persistent health problems such as obesity.12 The commercial marketing sector invests heavily in touting the ''price'' benefits of inexpensive fast food to consumers. |
| doi_str_mv | 10.2105/AJPH.2009.182113 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 0090-0036 |
| ispartof | American journal of public health (1971), 2009-12, Vol.99 (12), p.2120-2122 |
| issn | 0090-0036 1541-0048 |
| language | eng |
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| source | Education Source (EBSCOhost); MEDLINE; PAIS Index; PubMed Central; Alma/SFX Local Collection; EBSCOhost Business Source Complete |
| subjects | Audiences Behavior Communication Consumers Disease prevention Ecology Health care Health promotion Health Promotion - methods HIV Human immunodeficiency virus Immunization Influence Marketing Public health Public Health - methods Social Marketing Social norms |
| title | Social marketing and health communication: from people to places |
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