Operant Psychology Goes to the Fair: Marian and Keller Breland in the Popular Press, 1947-1966

Marian and Keller Breland pioneered the application of operant psychology to commercial animal training during the 1940s and 1950s. The Brelands' story is relatively unknown in the history of behavior analysis. Using information from the Breland-Bailey papers, this paper describes the developme...

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Veröffentlicht in:	Perspectives on behavior science 2005, Vol.28 (2), p.143-159
Hauptverfasser:	Bailey, Robert E, Gillaspy, J. Arthur, Jr
Format:	Artikel
Sprache:	eng
Schlagworte:	Animal Behavior Behavior Modification Behavioral Sciences Ethology Literature Reviews Mass Media Effects Operant Conditioning Periodicals Popular Culture Psychology Role Models
Online-Zugang:	Volltext
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