The effects of message quality and congruency on perceptions of tailored health communications

Recent research has documented the effectiveness of tailoring health behavior change messages to characteristics of the recipients, but little is known about the processes underlying these effects. Drawing from the elaboration likelihood model ( Petty & Cacioppo, 1986), we examined the role of m...

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Veröffentlicht in:	Journal of experimental social psychology 2007-03, Vol.43 (2), p.249-257
Hauptverfasser:	Updegraff, John A., Sherman, David K., Luyster, Faith S., Mann, Traci L.
Format:	Artikel
Sprache:	eng
Schlagworte:	Behavior. Attitude Biological and medical sciences Communication Effects Fundamental and applied biological sciences. Psychology General populations Health attitudes Health behavior Health promotion Medical sciences Messages Motivation Perception Perceptions Persuasive communication Prevention and actions Psychology Psychology. Psychoanalysis. Psychiatry Psychology. Psychophysiology Public health. Hygiene Public health. Hygiene-occupational medicine Social psychology
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