Effect of Incentives and Mailing Features on Online Health Program Enrollment

Background With the growing use of Internet-based interventions, strategies are needed to encourage broader participation. This study examined the effects of combinations of monetary incentives and mailing characteristics on enrollment, retention, and cost effectiveness for an online health program....

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Veröffentlicht in:	American journal of preventive medicine 2008-05, Vol.34 (5), p.382-388
Hauptverfasser:	Alexander, Gwen L., PhD, Divine, George W., PhD, Couper, Mick P., PhD, McClure, Jennifer B., PhD, Stopponi, Melanie A., MPA, Fortman, Kristine K., PhD, Tolsma, Dennis D., MPH, Strecher, Victor J., PhD, Johnson, Christine Cole, PhD
Format:	Artikel
Sprache:	eng
Schlagworte:	Adult Aged Cost-Benefit Analysis Effectiveness Female Financial incentives Health promotion Health Promotion - economics Health Promotion - utilization Humans Internal Medicine Internet Interventions Logistic Models Male Middle Aged Midwestern United States Motivation Patient Selection Postal Service Sex Characteristics
Online-Zugang:	Volltext
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