Appraisal of anti-smoking advertising by youth at risk for regular smoking: a comparative study in the United States, Australia, and Britain

Objective: To compare the similarity in how youth in the United States, Australia, and Britain appraise anti-smoking advertisements with different characteristics. Design: Each participant viewed and evaluated a set of 10 anti-smoking adverts (from an overall total of 50 adverts) in a controlled exp...

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Bibliographische Detailangaben
Veröffentlicht in:	Tobacco control 2003-09, Vol.12 (suppl 2), p.ii82-ii86
Hauptverfasser:	Wakefield, M, Durrant, R, Terry-McElrath, Y, Ruel, E, Balch, GI, Anderson, S, Szczypka, G, Emery, S, Flay, B
Format:	Artikel
Sprache:	eng
Schlagworte:	adolescence Adolescent Advertising Advertising as Topic - standards Advertising campaigns Advertising research Anti smoking movements Attitude to Health Audiences Australia Cigarette smoking Cigarettes Comparative studies Data collection Health benefits Health care outcome assessment Health Promotion - methods Health Promotion - standards Humans mass media Multivariate Analysis Pharmaceutical industry Prognosis Risk Assessment Risk Factors Secondhand smoke Smoking Smoking - psychology Smoking cessation Smoking Prevention Television advertising Testimonials Tobacco industry Tobacco smoke United Kingdom United States Variables
Online-Zugang:	Volltext
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