Youth tobacco prevention mass media campaigns: past, present, and future directions

This paper focuses on countermarketing efforts aimed at curbing youth smoking. We review the literature on the effectiveness of tobacco countermarketing campaigns, characterise current state and national campaign approaches, present findings from qualitative approaches and laboratory experiments tha...

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Veröffentlicht in:	Tobacco control 2003-06, Vol.12 (suppl 1), p.i35-i47
Hauptverfasser:	Farrelly, M C, Niederdeppe, J, Yarsevich, J
Format:	Artikel
Sprache:	eng
Schlagworte:	Adolescent Advertising campaigns Anti smoking movements Child Cigarette smoking Cigarettes Health Education - methods Humans Marketing - methods Marketing - trends Mass Media Public health Role Secondhand smoke Smoking cessation Smoking Cessation - methods Smoking Prevention Tobacco industry Tobacco Industry - organization & administration Tobacco use United States
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