Youth tobacco prevention mass media campaigns: past, present, and future directions
This paper focuses on countermarketing efforts aimed at curbing youth smoking. We review the literature on the effectiveness of tobacco countermarketing campaigns, characterise current state and national campaign approaches, present findings from qualitative approaches and laboratory experiments tha...
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| Veröffentlicht in: | Tobacco control 2003-06, Vol.12 (suppl 1), p.i35-i47 |
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| container_end_page | i47 |
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| container_issue | suppl 1 |
| container_start_page | i35 |
| container_title | Tobacco control |
| container_volume | 12 |
| creator | Farrelly, M C Niederdeppe, J Yarsevich, J |
| description | This paper focuses on countermarketing efforts aimed at curbing youth smoking. We review the literature on the effectiveness of tobacco countermarketing campaigns, characterise current state and national campaign approaches, present findings from qualitative approaches and laboratory experiments that explore a variety of messages (for example, health consequences, industry manipulation), and discuss newer, non-traditional approaches to countermarketing. In conclusion, we outline research needed to fill gaps in our existing knowledge and discuss future directions in tobacco countermarketing aimed at youth. |
| doi_str_mv | 10.1136/tc.12.suppl_1.i35 |
| format | Article |
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| identifier | ISSN: 0964-4563 |
| ispartof | Tobacco control, 2003-06, Vol.12 (suppl 1), p.i35-i47 |
| issn | 0964-4563 1468-3318 |
| language | eng |
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| source | MEDLINE; NCBI_PubMed Central（免费）; Free E-Journal (出版社公開部分のみ）; Alma/SFX Local Collection; JSTOR |
| subjects | Adolescent Advertising campaigns Anti smoking movements Child Cigarette smoking Cigarettes Health Education - methods Humans Marketing - methods Marketing - trends Mass Media Public health Role Secondhand smoke Smoking cessation Smoking Cessation - methods Smoking Prevention Tobacco industry Tobacco Industry - organization & administration Tobacco use United States |
| title | Youth tobacco prevention mass media campaigns: past, present, and future directions |
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