Characteristics of participants in community health promotion programs: four-year results

Four years of participant tracking data (N = 24,995) for community-based programs targeting cardiovascular disease risk factors are presented. Over two-thirds of contacts were female; age segment representation in these programs was comparable to the city's demography. However, the data show th...

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Veröffentlicht in:American journal of public health (1971) 1987-10, Vol.77 (10), p.1342-1344
Hauptverfasser: Lefebvre, R C, Harden, E A, Rakowski, W, Lasater, T M, Carleton, R A
Format: Artikel
Sprache:eng
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Zusammenfassung:Four years of participant tracking data (N = 24,995) for community-based programs targeting cardiovascular disease risk factors are presented. Over two-thirds of contacts were female; age segment representation in these programs was comparable to the city's demography. However, the data show that programs of varying formats which target specific risk factors attract different types of participants. Implications for marketing strategy are discussed.
ISSN:0090-0036
1541-0048
DOI:10.2105/AJPH.77.10.1342