Is There a Hard-to-Reach Audience?

The "hard-to-reach" label has been applied to many different audiences. Persons who have a low socio-economic status (SES), members of ethnic minorities, and persons who have a low level of literacy often are tagged as "hard-to-reach." The authors identify reasons why these group...

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Veröffentlicht in:	Public health reports (1974) 1990-05, Vol.105 (3), p.232-238
Hauptverfasser:	Freimuth, Vicki S., Wendy Mettger
Format:	Artikel
Sprache:	eng
Schlagworte:	Adult literacy African Americans Audiences Biological and medical sciences Communication Communication Barriers Conceptualization Cultural Deprivation Educational Status Ethnicity General aspects Health information Health Promotion Hispanic Americans Hispanics Humans Language Literacy Low socioeconomic status Medical sciences Minority Groups Planification. Prevention (methods). Intervention. Evaluation Poverty Public health Public health. Hygiene Public health. Hygiene-occupational medicine Socioeconomic status Special Section: Health Communication for the 1990s United States
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