Dire warnings redux

"We're dealing with an epidemic, and epidemics require dramatic, aggressive, earth-shaking responses from governments," says [Garfield Mahood]. "And this is not what we're seeing with the latest round of warnings." - Pauline Comeau, Ottawa The new images were tested las...

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Veröffentlicht in:Canadian Medical Association journal (CMAJ) 2006-07, Vol.175 (2), p.140-140
1. Verfasser: Comeau, Pauline
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container_title Canadian Medical Association journal (CMAJ)
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creator Comeau, Pauline
description "We're dealing with an epidemic, and epidemics require dramatic, aggressive, earth-shaking responses from governments," says [Garfield Mahood]. "And this is not what we're seeing with the latest round of warnings." - Pauline Comeau, Ottawa The new images were tested last year on 4 groups of smokers (2 in Halifax, 2 in Montréal) 18 years and older and included photo-shopped images of a pregnant woman and a fetus, both smoking, and a man dying of lung cancer as his wife and daughter sit next to him. A Health Canada spokesperson said the goal was to test basic concepts and reactions. A final decision on new images has not been reached, and new pictures are not expected before late 2007 or 2008.
doi_str_mv 10.1503/cmaj.060723
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source MEDLINE; DOAJ Directory of Open Access Journals; PubMed Central; Alma/SFX Local Collection
subjects Advertising as Topic
Antismoking movement
Cigarettes
Descriptive labeling
Effects
Female
Forecasts and trends
Health aspects
Health hazards
Health Promotion
Humans
Labeling
Laws, regulations and rules
Pregnancy
Product Labeling
Smoking - adverse effects
Smoking cessation
Smoking Cessation - methods
Studies
Tobacco Industry
Warning labels
title Dire warnings redux
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