THE BEHAVIORAL IMPACT OF AN ADVERTISING CAMPAIGN TO PROMOTE SAFETY BELT USE

Safety belt use was observed at one restaurant during McDonald's “Make It Click” promotional campaign. Following baseline, the program was monitored without intervention. During the final 2 weeks of the campaign an incentive strategy was added providing a large soft drink contingent on safety b...

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Veröffentlicht in:	Journal of applied behavior analysis 1988, Vol.21 (3), p.277-280
Hauptverfasser:	Cope, John G., Moy, Sheryl S., Grossnickle, William F.
Format:	Artikel
Sprache:	eng
Schlagworte:	Accidents, Traffic - prevention & control Advertising as Topic Behavior Therapy Humans incentives Motivation safety safety belts Seat Belts
Online-Zugang:	Volltext
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