Embrace or leave social media? On the viability of public service media organizations’ strategies facing platform power

This article addresses the question of whether a withdrawal from social media platforms represents a viable strategy in the ongoing relational power negotiations between public service media and platforms, and if so, under what conditions. Recent diverging strategic efforts from public service broad...

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Veröffentlicht in:	European journal of communication (London) 2024-12, Vol.39 (6), p.595-607
1. Verfasser:	Moe, Hallvard
Format:	Artikel
Sprache:	eng
Schlagworte:	Digital media Full Length News Organizational culture Organizations Political platform Power Public service Qualitative analysis Social media Social networks Trusted third parties Viability Zooming
Online-Zugang:	Volltext
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