Health Communication and Behavioral Change During the COVID-19 Pandemic
The COVID-19 pandemic challenged the public health system to respond to an emerging, difficult-to-understand pathogen through demanding behaviors, including staying at home, masking for long periods, and vaccinating multiple times. We discuss key challenges of the pandemic health communication effor...
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Veröffentlicht in: | Perspectives on psychological science 2024-07, Vol.19 (4), p.612-623 |
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description | The COVID-19 pandemic challenged the public health system to respond to an emerging, difficult-to-understand pathogen through demanding behaviors, including staying at home, masking for long periods, and vaccinating multiple times. We discuss key challenges of the pandemic health communication efforts deployed in the United States from 2020 to 2022 and identify research priorities. One priority is communicating about uncertainty in ways that prepare the public for disagreement and likely changes in recommendations as scientific understanding advances: How can changes in understanding and recommendations foster a sense that “science works as intended” rather than “the experts are clueless” and prevent creating a void to be filled by misinformation? A second priority concerns creating a culturally fluent framework for asking people to engage in difficult and novel actions: How can health messages foster the perception that difficulties of behavior change signal that the change is important rather than that the change “is not for people like me?” A third priority entails a shift from communication strategies that focus on knowledge and attitudes to interventions that focus on norms, policy, communication about policy, and channel factors that impair behavior change: How can we move beyond educating and correcting misinformation to achieving desired actions? |
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A second priority concerns creating a culturally fluent framework for asking people to engage in difficult and novel actions: How can health messages foster the perception that difficulties of behavior change signal that the change is important rather than that the change “is not for people like me?” A third priority entails a shift from communication strategies that focus on knowledge and attitudes to interventions that focus on norms, policy, communication about policy, and channel factors that impair behavior change: How can we move beyond educating and correcting misinformation to achieving desired actions?</description><identifier>ISSN: 1745-6916</identifier><identifier>ISSN: 1745-6924</identifier><identifier>EISSN: 1745-6924</identifier><identifier>DOI: 10.1177/17456916231215272</identifier><identifier>PMID: 38319808</identifier><language>eng</language><publisher>Los Angeles, CA: SAGE Publications</publisher><subject>Behavior change ; Change agents ; Communication ; Communication strategies ; COVID-19 ; False information ; Health behavior ; Health education ; Health information ; Masking ; Misinformation ; Pandemics ; Public health ; Uncertainty</subject><ispartof>Perspectives on psychological science, 2024-07, Vol.19 (4), p.612-623</ispartof><rights>The Author(s) 2024</rights><rights>The Author(s) 2024 2024 Association for Psychological Science</rights><lds50>peer_reviewed</lds50><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c467t-bdfbea0a6afdd81931e77c2d07e77fad82b0815c6969a1871d9ef5594eb2fc93</citedby><cites>FETCH-LOGICAL-c467t-bdfbea0a6afdd81931e77c2d07e77fad82b0815c6969a1871d9ef5594eb2fc93</cites><orcidid>0000-0002-8868-7067 ; 0000-0002-2727-2167</orcidid></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://journals.sagepub.com/doi/pdf/10.1177/17456916231215272$$EPDF$$P50$$Gsage$$Hfree_for_read</linktopdf><linktohtml>$$Uhttps://journals.sagepub.com/doi/10.1177/17456916231215272$$EHTML$$P50$$Gsage$$Hfree_for_read</linktohtml><link.rule.ids>230,314,776,780,881,21798,27901,27902,30976,43597,43598</link.rule.ids><backlink>$$Uhttps://www.ncbi.nlm.nih.gov/pubmed/38319808$$D View this record in MEDLINE/PubMed$$Hfree_for_read</backlink></links><search><creatorcontrib>Albarracin, Dolores</creatorcontrib><creatorcontrib>Oyserman, Daphna</creatorcontrib><creatorcontrib>Schwarz, Norbert</creatorcontrib><title>Health Communication and Behavioral Change During the COVID-19 Pandemic</title><title>Perspectives on psychological science</title><addtitle>Perspect Psychol Sci</addtitle><description>The COVID-19 pandemic challenged the public health system to respond to an emerging, difficult-to-understand pathogen through demanding behaviors, including staying at home, masking for long periods, and vaccinating multiple times. 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A second priority concerns creating a culturally fluent framework for asking people to engage in difficult and novel actions: How can health messages foster the perception that difficulties of behavior change signal that the change is important rather than that the change “is not for people like me?” A third priority entails a shift from communication strategies that focus on knowledge and attitudes to interventions that focus on norms, policy, communication about policy, and channel factors that impair behavior change: How can we move beyond educating and correcting misinformation to achieving desired actions?</description><subject>Behavior change</subject><subject>Change agents</subject><subject>Communication</subject><subject>Communication strategies</subject><subject>COVID-19</subject><subject>False information</subject><subject>Health behavior</subject><subject>Health education</subject><subject>Health information</subject><subject>Masking</subject><subject>Misinformation</subject><subject>Pandemics</subject><subject>Public health</subject><subject>Uncertainty</subject><issn>1745-6916</issn><issn>1745-6924</issn><issn>1745-6924</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2024</creationdate><recordtype>article</recordtype><sourceid>AFRWT</sourceid><sourceid>7QJ</sourceid><recordid>eNp1kUtP3TAQha2qiPcP6KaK1E03AY99Y8erqoSnhAQLxNZynMmNUWLTOEHqv8dXFy7QitVY9jdnzvgQ8g3oEYCUxyAXhVAgGAcGBZPsC9ld3eVCscXXzRnEDtmL8YHSggLl22SHlxxUSctdcnGJpp-6rArDMHtnzeSCz4xvshPszJMLo-mzqjN-idnpPDq_zKYOs-rm_uo0B5XdJhQHZw_IVmv6iIcvdZ_cnZ_dVZf59c3FVfX7OrcLIae8btoaDTXCtE1TguKAUlrWUJlqa5qS1bSEwgollIFSQqOwLQq1wJq1VvF98mst-zjXAzYW_ZQM6sfRDWb8q4Nx-uOLd51ehicNwFTBlUgKP18UxvBnxjjpwUWLfW88hjlqphjnLP0rT-iPf9CHMI8-rac5LSWXUqqVJVhTdgwxjthu3ADVq5j0fzGlnu_v19h0vOaSgKM1EM0S38Z-rvgMqiCZgQ</recordid><startdate>20240701</startdate><enddate>20240701</enddate><creator>Albarracin, Dolores</creator><creator>Oyserman, Daphna</creator><creator>Schwarz, Norbert</creator><general>SAGE Publications</general><general>SAGE PUBLICATIONS, INC</general><scope>AFRWT</scope><scope>NPM</scope><scope>AAYXX</scope><scope>CITATION</scope><scope>7QJ</scope><scope>7X8</scope><scope>5PM</scope><orcidid>https://orcid.org/0000-0002-8868-7067</orcidid><orcidid>https://orcid.org/0000-0002-2727-2167</orcidid></search><sort><creationdate>20240701</creationdate><title>Health Communication and Behavioral Change During the COVID-19 Pandemic</title><author>Albarracin, Dolores ; Oyserman, Daphna ; Schwarz, Norbert</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c467t-bdfbea0a6afdd81931e77c2d07e77fad82b0815c6969a1871d9ef5594eb2fc93</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2024</creationdate><topic>Behavior change</topic><topic>Change agents</topic><topic>Communication</topic><topic>Communication strategies</topic><topic>COVID-19</topic><topic>False information</topic><topic>Health behavior</topic><topic>Health education</topic><topic>Health information</topic><topic>Masking</topic><topic>Misinformation</topic><topic>Pandemics</topic><topic>Public health</topic><topic>Uncertainty</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Albarracin, Dolores</creatorcontrib><creatorcontrib>Oyserman, Daphna</creatorcontrib><creatorcontrib>Schwarz, Norbert</creatorcontrib><collection>Sage Journals GOLD Open Access 2024</collection><collection>PubMed</collection><collection>CrossRef</collection><collection>Applied Social Sciences Index & Abstracts (ASSIA)</collection><collection>MEDLINE - Academic</collection><collection>PubMed Central (Full Participant titles)</collection><jtitle>Perspectives on psychological science</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Albarracin, Dolores</au><au>Oyserman, Daphna</au><au>Schwarz, Norbert</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Health Communication and Behavioral Change During the COVID-19 Pandemic</atitle><jtitle>Perspectives on psychological science</jtitle><addtitle>Perspect Psychol Sci</addtitle><date>2024-07-01</date><risdate>2024</risdate><volume>19</volume><issue>4</issue><spage>612</spage><epage>623</epage><pages>612-623</pages><issn>1745-6916</issn><issn>1745-6924</issn><eissn>1745-6924</eissn><abstract>The COVID-19 pandemic challenged the public health system to respond to an emerging, difficult-to-understand pathogen through demanding behaviors, including staying at home, masking for long periods, and vaccinating multiple times. 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subjects | Behavior change Change agents Communication Communication strategies COVID-19 False information Health behavior Health education Health information Masking Misinformation Pandemics Public health Uncertainty |
title | Health Communication and Behavioral Change During the COVID-19 Pandemic |
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