Characterizing restrictions on commercial advertising and sponsorship of harmful commodities in local government policies: a nationwide study in England

Abstract Background Commercial advertising and sponsorship drive the consumption of harmful commodities. Local authorities (LAs) have considerable powers to reduce such exposures. This study aimed to characterize local commercial policies across all English LAs. Methods We conducted a census of all...

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Veröffentlicht in:Journal of public health (Oxford, England) England), 2023-11, Vol.45 (4), p.878-887
Hauptverfasser: McKevitt, Sarah, White, Martin, Petticrew, Mark, Summerbell, Carolyn, Vasiljevic, Milica, Boyland, Emma, Cummins, Steven, Laverty, Anthony A, Millett, Christopher, de Vocht, Frank, Junghans, Cornelia, Vamos, Eszter P
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container_end_page 887
container_issue 4
container_start_page 878
container_title Journal of public health (Oxford, England)
container_volume 45
creator McKevitt, Sarah
White, Martin
Petticrew, Mark
Summerbell, Carolyn
Vasiljevic, Milica
Boyland, Emma
Cummins, Steven
Laverty, Anthony A
Millett, Christopher
de Vocht, Frank
Junghans, Cornelia
Vamos, Eszter P
description Abstract Background Commercial advertising and sponsorship drive the consumption of harmful commodities. Local authorities (LAs) have considerable powers to reduce such exposures. This study aimed to characterize local commercial policies across all English LAs. Methods We conducted a census of all English LAs (n = 333) to identify local commercial policies concerning advertising and sponsorship of tobacco, alcohol, less healthy foods and gambling, through online searches and Freedom of Information requests. We explored policy presence, commodity frequency and type, and associations with LA characteristics (region, urban/rural and deprivation). Results Only a third (106) of LAs in England had a relevant policy (32%). These included restrictions on tobacco (91%), gambling (79%), alcohol (74%) and/or less healthy foods (24%). Policy prevalence was lowest in the East of England (22%), North East (25%) and North West (27%), higher in urban areas (36%) than rural areas (28%) and lower in the least (27%) compared with the most (38%) deprived areas. Definitions in policies varied, particularly for alcohol and less healthy foods. Conclusions English LAs currently underutilize their levers to reduce the negative impacts of harmful commodity industry marketing, particularly concerning less healthy foods. Standardized guidance, including clarity on definitions and application, could inform local policy development.
doi_str_mv 10.1093/pubmed/fdad155
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Local authorities (LAs) have considerable powers to reduce such exposures. This study aimed to characterize local commercial policies across all English LAs. Methods We conducted a census of all English LAs (n = 333) to identify local commercial policies concerning advertising and sponsorship of tobacco, alcohol, less healthy foods and gambling, through online searches and Freedom of Information requests. We explored policy presence, commodity frequency and type, and associations with LA characteristics (region, urban/rural and deprivation). Results Only a third (106) of LAs in England had a relevant policy (32%). These included restrictions on tobacco (91%), gambling (79%), alcohol (74%) and/or less healthy foods (24%). Policy prevalence was lowest in the East of England (22%), North East (25%) and North West (27%), higher in urban areas (36%) than rural areas (28%) and lower in the least (27%) compared with the most (38%) deprived areas. Definitions in policies varied, particularly for alcohol and less healthy foods. Conclusions English LAs currently underutilize their levers to reduce the negative impacts of harmful commodity industry marketing, particularly concerning less healthy foods. Standardized guidance, including clarity on definitions and application, could inform local policy development.</description><identifier>ISSN: 1741-3842</identifier><identifier>EISSN: 1741-3850</identifier><identifier>DOI: 10.1093/pubmed/fdad155</identifier><identifier>PMID: 37608490</identifier><language>eng</language><publisher>England: Oxford University Press</publisher><subject>Advertising ; Humans ; Industry ; Local Government ; Marketing ; Original ; Policy ; Social Determinants of Health</subject><ispartof>Journal of public health (Oxford, England), 2023-11, Vol.45 (4), p.878-887</ispartof><rights>The Author(s) 2023. 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Local authorities (LAs) have considerable powers to reduce such exposures. This study aimed to characterize local commercial policies across all English LAs. Methods We conducted a census of all English LAs (n = 333) to identify local commercial policies concerning advertising and sponsorship of tobacco, alcohol, less healthy foods and gambling, through online searches and Freedom of Information requests. We explored policy presence, commodity frequency and type, and associations with LA characteristics (region, urban/rural and deprivation). Results Only a third (106) of LAs in England had a relevant policy (32%). These included restrictions on tobacco (91%), gambling (79%), alcohol (74%) and/or less healthy foods (24%). Policy prevalence was lowest in the East of England (22%), North East (25%) and North West (27%), higher in urban areas (36%) than rural areas (28%) and lower in the least (27%) compared with the most (38%) deprived areas. Definitions in policies varied, particularly for alcohol and less healthy foods. Conclusions English LAs currently underutilize their levers to reduce the negative impacts of harmful commodity industry marketing, particularly concerning less healthy foods. Standardized guidance, including clarity on definitions and application, could inform local policy development.</description><subject>Advertising</subject><subject>Humans</subject><subject>Industry</subject><subject>Local Government</subject><subject>Marketing</subject><subject>Original</subject><subject>Policy</subject><subject>Social Determinants of Health</subject><issn>1741-3842</issn><issn>1741-3850</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2023</creationdate><recordtype>article</recordtype><sourceid>TOX</sourceid><sourceid>EIF</sourceid><recordid>eNqFkU9P3DAQxa0KxFLKtcfKR3rYZZzEjsMFVSsKSEhc6Nny-s-uq8RO7YSKfhI-Lg67rMqJky3N772ZN4PQVwILAk153o-rzuhzq6UmlH5Cx6SuyLzkFA72_6qYoc8p_QYomgLoEZqVNQNeNXCMnpcbGaUaTHT_nF_jaNIQnRpc8AkHj1XoOhOVky2W-tHEwaUJk17j1GcmxLRxPQ4WZ5_Oju2rImg3OJOw87gNKmvXIWt9Z_yA-9A6lYsXWGIvp0Z_nTY4DaN-mgRXft1m-y_o0Mo2mdPde4J-_bx6WN7M7-6vb5c_7uaqKugw1zWsKK_UCljJVgC8ppXiYBkFWWsAYpqSWstZLSmxzJQMGM_ppWIGdAPlCbrc-m43qfKIUbaij66T8UkE6cT7incbkeMIMhnRhmeHs51DDH_GvD_RuaRMm1OYMCZRcMpKwuuaZHSxRVUMKUVj930IiOmeu15id88s-Pb_dHv87YAZ-L4Fwth_ZPYCtzGxaA</recordid><startdate>20231129</startdate><enddate>20231129</enddate><creator>McKevitt, Sarah</creator><creator>White, Martin</creator><creator>Petticrew, Mark</creator><creator>Summerbell, Carolyn</creator><creator>Vasiljevic, Milica</creator><creator>Boyland, Emma</creator><creator>Cummins, Steven</creator><creator>Laverty, Anthony A</creator><creator>Millett, Christopher</creator><creator>de Vocht, Frank</creator><creator>Junghans, Cornelia</creator><creator>Vamos, Eszter P</creator><general>Oxford University Press</general><scope>TOX</scope><scope>CGR</scope><scope>CUY</scope><scope>CVF</scope><scope>ECM</scope><scope>EIF</scope><scope>NPM</scope><scope>AAYXX</scope><scope>CITATION</scope><scope>7X8</scope><scope>5PM</scope></search><sort><creationdate>20231129</creationdate><title>Characterizing restrictions on commercial advertising and sponsorship of harmful commodities in local government policies: a nationwide study in England</title><author>McKevitt, Sarah ; White, Martin ; Petticrew, Mark ; Summerbell, Carolyn ; Vasiljevic, Milica ; Boyland, Emma ; Cummins, Steven ; Laverty, Anthony A ; Millett, Christopher ; de Vocht, Frank ; Junghans, Cornelia ; Vamos, Eszter P</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c425t-d70b584cb0636b008754c80f650a7d001e935ff867a51f6e36068760ac6e0d903</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2023</creationdate><topic>Advertising</topic><topic>Humans</topic><topic>Industry</topic><topic>Local Government</topic><topic>Marketing</topic><topic>Original</topic><topic>Policy</topic><topic>Social Determinants of Health</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>McKevitt, Sarah</creatorcontrib><creatorcontrib>White, Martin</creatorcontrib><creatorcontrib>Petticrew, Mark</creatorcontrib><creatorcontrib>Summerbell, Carolyn</creatorcontrib><creatorcontrib>Vasiljevic, Milica</creatorcontrib><creatorcontrib>Boyland, Emma</creatorcontrib><creatorcontrib>Cummins, Steven</creatorcontrib><creatorcontrib>Laverty, Anthony A</creatorcontrib><creatorcontrib>Millett, Christopher</creatorcontrib><creatorcontrib>de Vocht, Frank</creatorcontrib><creatorcontrib>Junghans, Cornelia</creatorcontrib><creatorcontrib>Vamos, Eszter P</creatorcontrib><collection>Oxford Journals Open Access Collection</collection><collection>Medline</collection><collection>MEDLINE</collection><collection>MEDLINE (Ovid)</collection><collection>MEDLINE</collection><collection>MEDLINE</collection><collection>PubMed</collection><collection>CrossRef</collection><collection>MEDLINE - Academic</collection><collection>PubMed Central (Full Participant titles)</collection><jtitle>Journal of public health (Oxford, England)</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>McKevitt, Sarah</au><au>White, Martin</au><au>Petticrew, Mark</au><au>Summerbell, Carolyn</au><au>Vasiljevic, Milica</au><au>Boyland, Emma</au><au>Cummins, Steven</au><au>Laverty, Anthony A</au><au>Millett, Christopher</au><au>de Vocht, Frank</au><au>Junghans, Cornelia</au><au>Vamos, Eszter P</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Characterizing restrictions on commercial advertising and sponsorship of harmful commodities in local government policies: a nationwide study in England</atitle><jtitle>Journal of public health (Oxford, England)</jtitle><addtitle>J Public Health (Oxf)</addtitle><date>2023-11-29</date><risdate>2023</risdate><volume>45</volume><issue>4</issue><spage>878</spage><epage>887</epage><pages>878-887</pages><issn>1741-3842</issn><eissn>1741-3850</eissn><abstract>Abstract Background Commercial advertising and sponsorship drive the consumption of harmful commodities. Local authorities (LAs) have considerable powers to reduce such exposures. This study aimed to characterize local commercial policies across all English LAs. Methods We conducted a census of all English LAs (n = 333) to identify local commercial policies concerning advertising and sponsorship of tobacco, alcohol, less healthy foods and gambling, through online searches and Freedom of Information requests. We explored policy presence, commodity frequency and type, and associations with LA characteristics (region, urban/rural and deprivation). Results Only a third (106) of LAs in England had a relevant policy (32%). These included restrictions on tobacco (91%), gambling (79%), alcohol (74%) and/or less healthy foods (24%). Policy prevalence was lowest in the East of England (22%), North East (25%) and North West (27%), higher in urban areas (36%) than rural areas (28%) and lower in the least (27%) compared with the most (38%) deprived areas. 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source MEDLINE; Oxford University Press Journals All Titles (1996-Current); Alma/SFX Local Collection
subjects Advertising
Humans
Industry
Local Government
Marketing
Original
Policy
Social Determinants of Health
title Characterizing restrictions on commercial advertising and sponsorship of harmful commodities in local government policies: a nationwide study in England
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