Food advertising on Argentinean television: are ultra-processed foods in the lead?
To describe the number of processed and ultra-processed food (PUPF) advertisements (ads) targeted to children on Argentinean television (TV), to analyse the advertising techniques used and the nutritional quality of the foods advertised, and to determine the potential exposure of children to unhealt...
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| Veröffentlicht in: | Public health nutrition 2018-01, Vol.21 (1), p.238-246 |
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| creator | Allemandi, Lorena Castronuovo, Luciana Tiscornia, M Victoria Ponce, Miguel Schoj, Veronica |
| description | To describe the number of processed and ultra-processed food (PUPF) advertisements (ads) targeted to children on Argentinean television (TV), to analyse the advertising techniques used and the nutritional quality of the foods advertised, and to determine the potential exposure of children to unhealthy food advertising in our country.
Five free-to-air channels and the three most popular children's cable networks were recorded from 07.00 to 22.00 hours for 6 weeks. Ads were classified by target audience, type of product, advertised food categories and advertising strategies used. The NOVA system was used to classify food products according to industrial food processing level. Nutritional quality was analysed using the Pan American Health Organization's nutrient profile model.
Buenos Aires, Argentina. Results are considered applicable to most of the country.
The study did not involve human subjects.
Of the sample of food ads, PUPF products were more frequently advertised during children's programmes (98·9 %) v. programmes targeted to the general audience (93·7 %, χ 2=45·92, P |
| doi_str_mv | 10.1017/S1368980017001446 |
| format | Article |
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Five free-to-air channels and the three most popular children's cable networks were recorded from 07.00 to 22.00 hours for 6 weeks. Ads were classified by target audience, type of product, advertised food categories and advertising strategies used. The NOVA system was used to classify food products according to industrial food processing level. Nutritional quality was analysed using the Pan American Health Organization's nutrient profile model.
Buenos Aires, Argentina. Results are considered applicable to most of the country.
The study did not involve human subjects.
Of the sample of food ads, PUPF products were more frequently advertised during children's programmes (98·9 %) v. programmes targeted to the general audience (93·7 %, χ 2=45·92, P<0·01). The top five food categories were desserts, dairy products, non-alcoholic sugary beverages, fast-food restaurants, and salty snacks. Special promotions and the appearance of cartoon characters were much more frequent in ads targeting children. Argentinean children are estimated to be exposed to sixty-one ads for unhealthy PUPF products per week.
Our study showed that Argentinean children are exposed to a high number of unhealthy PUPF ads on TV. The Argentinean Government should build on this information to design and implement a comprehensive policy to reduce exposure to unhealthy food marketing that includes TV and other communication channels and places.</description><identifier>ISSN: 1368-9800</identifier><identifier>ISSN: 1475-2727</identifier><identifier>EISSN: 1475-2727</identifier><identifier>DOI: 10.1017/S1368980017001446</identifier><identifier>PMID: 28745262</identifier><language>eng</language><publisher>Cambridge, UK: Cambridge University Press</publisher><subject>Advertisements ; Advertising ; Argentina ; Audiences ; Audiovisual communications ; Beverages ; Cardiovascular disease ; Channels ; Child ; Children ; Children & youth ; Dairy products ; Data collection ; Desserts ; Diet ; Exposure ; Fast food ; Fast Foods ; Female ; Food ; Food Handling ; Food industry ; Food processing ; Food processing industry ; Food quality ; Humans ; Male ; Marketing ; Nutrition Policy ; Nutritive Value ; Obesity ; Pediatrics ; Processed foods ; Public health ; Public Policies ; Public policy ; Research Papers ; Restaurants ; Snack foods ; Snacks ; Teenagers ; Television ; Television advertising</subject><ispartof>Public health nutrition, 2018-01, Vol.21 (1), p.238-246</ispartof><rights>Copyright © The Authors 2017</rights><rights>The Authors 2017 2017 The Authors</rights><lds50>peer_reviewed</lds50><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c472t-7f0d6ba0e7613c018f53dd38331be877001f15dd3f0d32c208d2222f36407ac73</citedby><cites>FETCH-LOGICAL-c472t-7f0d6ba0e7613c018f53dd38331be877001f15dd3f0d32c208d2222f36407ac73</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://www.ncbi.nlm.nih.gov/pmc/articles/PMC10260822/pdf/$$EPDF$$P50$$Gpubmedcentral$$H</linktopdf><linktohtml>$$Uhttps://www.ncbi.nlm.nih.gov/pmc/articles/PMC10260822/$$EHTML$$P50$$Gpubmedcentral$$H</linktohtml><link.rule.ids>230,314,723,776,780,881,27903,27904,53768,53770</link.rule.ids><backlink>$$Uhttps://www.ncbi.nlm.nih.gov/pubmed/28745262$$D View this record in MEDLINE/PubMed$$Hfree_for_read</backlink></links><search><creatorcontrib>Allemandi, Lorena</creatorcontrib><creatorcontrib>Castronuovo, Luciana</creatorcontrib><creatorcontrib>Tiscornia, M Victoria</creatorcontrib><creatorcontrib>Ponce, Miguel</creatorcontrib><creatorcontrib>Schoj, Veronica</creatorcontrib><title>Food advertising on Argentinean television: are ultra-processed foods in the lead?</title><title>Public health nutrition</title><addtitle>Public Health Nutr</addtitle><description>To describe the number of processed and ultra-processed food (PUPF) advertisements (ads) targeted to children on Argentinean television (TV), to analyse the advertising techniques used and the nutritional quality of the foods advertised, and to determine the potential exposure of children to unhealthy food advertising in our country.
Five free-to-air channels and the three most popular children's cable networks were recorded from 07.00 to 22.00 hours for 6 weeks. Ads were classified by target audience, type of product, advertised food categories and advertising strategies used. The NOVA system was used to classify food products according to industrial food processing level. Nutritional quality was analysed using the Pan American Health Organization's nutrient profile model.
Buenos Aires, Argentina. Results are considered applicable to most of the country.
The study did not involve human subjects.
Of the sample of food ads, PUPF products were more frequently advertised during children's programmes (98·9 %) v. programmes targeted to the general audience (93·7 %, χ 2=45·92, P<0·01). The top five food categories were desserts, dairy products, non-alcoholic sugary beverages, fast-food restaurants, and salty snacks. Special promotions and the appearance of cartoon characters were much more frequent in ads targeting children. Argentinean children are estimated to be exposed to sixty-one ads for unhealthy PUPF products per week.
Our study showed that Argentinean children are exposed to a high number of unhealthy PUPF ads on TV. The Argentinean Government should build on this information to design and implement a comprehensive policy to reduce exposure to unhealthy food marketing that includes TV and other communication channels and places.</description><subject>Advertisements</subject><subject>Advertising</subject><subject>Argentina</subject><subject>Audiences</subject><subject>Audiovisual communications</subject><subject>Beverages</subject><subject>Cardiovascular disease</subject><subject>Channels</subject><subject>Child</subject><subject>Children</subject><subject>Children & youth</subject><subject>Dairy products</subject><subject>Data collection</subject><subject>Desserts</subject><subject>Diet</subject><subject>Exposure</subject><subject>Fast food</subject><subject>Fast Foods</subject><subject>Female</subject><subject>Food</subject><subject>Food Handling</subject><subject>Food industry</subject><subject>Food processing</subject><subject>Food processing industry</subject><subject>Food quality</subject><subject>Humans</subject><subject>Male</subject><subject>Marketing</subject><subject>Nutrition Policy</subject><subject>Nutritive Value</subject><subject>Obesity</subject><subject>Pediatrics</subject><subject>Processed foods</subject><subject>Public health</subject><subject>Public Policies</subject><subject>Public policy</subject><subject>Research Papers</subject><subject>Restaurants</subject><subject>Snack foods</subject><subject>Snacks</subject><subject>Teenagers</subject><subject>Television</subject><subject>Television 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advertising on Argentinean television: are ultra-processed foods in the lead?</atitle><jtitle>Public health nutrition</jtitle><addtitle>Public Health Nutr</addtitle><date>2018-01-01</date><risdate>2018</risdate><volume>21</volume><issue>1</issue><spage>238</spage><epage>246</epage><pages>238-246</pages><issn>1368-9800</issn><issn>1475-2727</issn><eissn>1475-2727</eissn><abstract>To describe the number of processed and ultra-processed food (PUPF) advertisements (ads) targeted to children on Argentinean television (TV), to analyse the advertising techniques used and the nutritional quality of the foods advertised, and to determine the potential exposure of children to unhealthy food advertising in our country.
Five free-to-air channels and the three most popular children's cable networks were recorded from 07.00 to 22.00 hours for 6 weeks. Ads were classified by target audience, type of product, advertised food categories and advertising strategies used. The NOVA system was used to classify food products according to industrial food processing level. Nutritional quality was analysed using the Pan American Health Organization's nutrient profile model.
Buenos Aires, Argentina. Results are considered applicable to most of the country.
The study did not involve human subjects.
Of the sample of food ads, PUPF products were more frequently advertised during children's programmes (98·9 %) v. programmes targeted to the general audience (93·7 %, χ 2=45·92, P<0·01). The top five food categories were desserts, dairy products, non-alcoholic sugary beverages, fast-food restaurants, and salty snacks. Special promotions and the appearance of cartoon characters were much more frequent in ads targeting children. Argentinean children are estimated to be exposed to sixty-one ads for unhealthy PUPF products per week.
Our study showed that Argentinean children are exposed to a high number of unhealthy PUPF ads on TV. The Argentinean Government should build on this information to design and implement a comprehensive policy to reduce exposure to unhealthy food marketing that includes TV and other communication channels and places.</abstract><cop>Cambridge, UK</cop><pub>Cambridge University Press</pub><pmid>28745262</pmid><doi>10.1017/S1368980017001446</doi><tpages>9</tpages><oa>free_for_read</oa></addata></record> |
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| identifier | ISSN: 1368-9800 |
| ispartof | Public health nutrition, 2018-01, Vol.21 (1), p.238-246 |
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| language | eng |
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| source | MEDLINE; Elektronische Zeitschriftenbibliothek - Frei zugängliche E-Journals; PubMed Central |
| subjects | Advertisements Advertising Argentina Audiences Audiovisual communications Beverages Cardiovascular disease Channels Child Children Children & youth Dairy products Data collection Desserts Diet Exposure Fast food Fast Foods Female Food Food Handling Food industry Food processing Food processing industry Food quality Humans Male Marketing Nutrition Policy Nutritive Value Obesity Pediatrics Processed foods Public health Public Policies Public policy Research Papers Restaurants Snack foods Snacks Teenagers Television Television advertising |
| title | Food advertising on Argentinean television: are ultra-processed foods in the lead? |
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